By Allison Watkinson
TLL Reporter
Formitalia Group and Warner Bros. Discovery Global Consumer Products have entered a licensing partnership for a new Bruce Wayne inspired homeware collection.
The upcoming Wayne Enterprises home collection will include a wide range of interior design products such as living room furniture, bedroom sets, office furniture, lighting and home décor.
Officially debuting at Milano Design Week 2024, the aesthetics of the Wayne Enterprises homeware products are inspired by Batman’s billionaire alter-ego, Bruce Wayne, and the moody landscape of Gotham City.
“Formitalia is honored to collaborate with Warner Bros. Discovery Global Consumer Products on this exciting project that will be officially unveiled at the Milano Design Week 2024 in Milan,” said Formitalia Group president and CEO, David and Gianni Overi. “We will put our heart and soul into creating a collection that embodies the spirit of Bruce Wayne, and we can’t wait to share it with the world.”
Part of the official DC Universe, Warner Bros. DGCP is the owner of the exclusive licensing rights for the Batman franchise and its related intellectual property.
The company launched its Wayne Enterprises label in Fall 2022 as a multi-category, pop culture lifestyle brand.
The Wayne Enterprises brand has included a wide variety of products and promotions in categories like designer fashion, accessories, health, fitness, personal care, electronics, housewares, automotive and experiential licensing.
“Bruce Wayne’s style is aspirational,” said Warner Bros. Discovery SVP, Julian Moon. “His characteristics are iconic yet edgy, practical yet mysterious, and everything around him showcases his unique set of skills whether day or night. Formitalia understands Wayne Enterprises down to its core, and we’re excited to partner with them to develop world-class in-home experiences and luxury goods.”
The Formitalia Group is an Italian design and manufacturing company that specializes in luxury furnishings and décor for homes, businesses, hotels and personal yachts.