By Gary Symons TLL Editor in Chief There's no question that films and TV series based on popular video game franchises can draw eyeballs. But new data from the gaming marketplace G2A shows that films and TV series can also massively boost video game sales. James Kaye, founder of the industry publication Big Games Machine, recently sent us his summary of the latest … [Read more...] about Data Provides Insight on How TV Series Drive Video Game Sales
Archive
Dockers Expanding in Latin America and Caribbean With IAC Deal
By Gary Symons TLL Editor in Chief Is the next fashion trend in Latin America and the Caribbean going to be khakis and chinos? Authentic Brands is betting on it, and has taken a big step in its mission to expand its Dockers brand in Latin America and the Caribbean. The company says it has signed a long-term strategic partnership with International Apparel Corporation (IAC) … [Read more...] about Dockers Expanding in Latin America and Caribbean With IAC Deal
Scrub Daddy Adds Cleaning Line for ‘Pet Parents’
By Gary Symons TLL Editor in Chief Whether its cleaning up a doggie do-do on the carpet, or a doggy don't on the sofa, Scrub Daddy has your back with a new line of pet cleaning products. Scrub Daddy is the cleaning products company known for its signature smiley-face sponges, which first came to the public's attention when it was featured on Shark Tank in 2012. The … [Read more...] about Scrub Daddy Adds Cleaning Line for ‘Pet Parents’
Little Bites Goes Bananas for GoNana’s Banana Bread
By Gary Symons TLL Editor in Chief The healthy banana bread brand GoNanas just announced a limited-edition collaboration with Little Bites, the mini muffins enjoyed by families for over 25 years. GoNanas is the better-for-you banana bread brand known for its innovative mixes and real simple ingredients. Thanks to a licensing deal brokered by Little Bites' agency Brand … [Read more...] about Little Bites Goes Bananas for GoNana’s Banana Bread
Mattel Launches Masters of the Universe Publishing Program
By Allison Watkinson TLL Reporter Mattel announced Wednesday a comprehensive Masters of the Universe publishing program launching throughout 2026. The new program is timed to coincide with the theatrical release of the live-action film from Amazon MGM Studios and Mattel Studios. The multi-format slate includes film-adjacent novels, original middle-grade stories, comics, … [Read more...] about Mattel Launches Masters of the Universe Publishing Program
Coral Eyewear and Crayola Launch Children’s Eyewear Collection in UK
By Allison Watkinson TLL Reporter Clear vision and artistic creativity go hand in hand, inspiring a new Crayola-themed eyewear collection from Coral Eyewear in the UK. Coral Eyewear and Crayola have announced a multi-year licensing partnership to produce children's eyewear, which will launch at Asda Opticians locations across the United Kingdom this … [Read more...] about Coral Eyewear and Crayola Launch Children’s Eyewear Collection in UK
Survivor Breaks Into Mobile Video Games to Mark 50th Season
By Gary Symons TLL Editor in Chief After 25 years, it's time to confess my guilty pleasure: I've watched every single episode of Survivor since the first contestants competed in Borneo starting May 31, 2000. I have to admit I didn't buy into the first episode, but my wife loved it, and by episode three I was also irretrievably addicted to the show. Ever since we’ve set … [Read more...] about Survivor Breaks Into Mobile Video Games to Mark 50th Season
Licensing Expo Returns With Focus on Sports and Fashion
By Allison Watkinson TLL Reporter Licensing Expo returns to the Mandalay Bay Convention Center May 19-21 with an expanded roster of exhibitors. Now in its 45th year, the event organized by Informa Markets will host major brands including Netflix, Warner Bros. Discovery, The Pokémon Company, Paramount Global, LEGO, Mattel, and Hasbro, alongside new participants such as … [Read more...] about Licensing Expo Returns With Focus on Sports and Fashion
Oreo and Marvel Reveal Terrifying ‘Stuf of Doom’ Cookies
By Gary Symons TLL Editor in Chief In what can only be described as corporate storytelling meets cookie conspiracy, Oreo and Marvel have unveiled their fourth and final collaboration pack: Marvel Oreo Stuf of Doom Cookies. The collab has also featured some epic, Marvel-style storytelling across the release of four different products known as the MARVEL Oreo Stuf of … [Read more...] about Oreo and Marvel Reveal Terrifying ‘Stuf of Doom’ Cookies
Mainframe and Cookbook Media Join Forces on Production Partnership
By Gary Symons TLL Editor in Chief The trailblazing Vancouver animation studio Mainframe Studios has partnered with Cookbook Media to expand its production, distribution and licensing opportunities. Mainframe made history back in 1993 when it released 'Reboot', the very first CG (Computer Generated) animated TV series. Since then the studio has gone on to release other … [Read more...] about Mainframe and Cookbook Media Join Forces on Production Partnership