By Allison Watkinson TLL Reporter Xcel Brands has secured a partnership between its Longaberger brand and At Home With Shannon for a licensed home collection. The collaborative collection will include a variety of entertaining items, functional storage solutions and decorative home accents inspired by the two lifestyle brands. At Home with Shannon is an online community and … [Read more...] about Xcel Brands Announces Longaberger Collection with At Home With Shannon
Articles
Krispy Kreme and Peanuts Announce Licensed Holiday Doughnuts
By Allison Watkinson TLL Reporter Krispy Kreme has partnered with Peanuts Worldwide to create a licensed holiday collection is inspired by members of the Peanuts gang. Offered in a custom dozen box, the Peanuts collection features three licensed doughnuts alongside two returning Krispy Kreme holiday varieties. “Just like Charlie Brown, Snoopy and the Peanuts gang, our new … [Read more...] about Krispy Kreme and Peanuts Announce Licensed Holiday Doughnuts
Authentic and Orbico Expand Dockers Across Europe
By Allison Watkinson TLL Reporter Authentic Brands Group has signed a long-term agreement with Orbico Group to expand the Dockers brand across Europe and Central Asia. Dockers is an American fashion brand that specializes in casual clothing such as khakis and chinos. Following Authentic’s recent acquisition of the brand, Dockers will be launching a series of global … [Read more...] about Authentic and Orbico Expand Dockers Across Europe
Guinness Celebrates Holiday Baking with the Last Crumb
By Allison Watkinson TLL Reporter Guinness has partnered with the Last Crumb bakery for a licensed cookie collection inspired by the signature flavor of Guinness beer. "We've always believed the best part of the holidays isn't what's on the table but who's around it," said Guinness director, Karissa Downer. "Partnering with Last Crumb lets us turn that idea into something … [Read more...] about Guinness Celebrates Holiday Baking with the Last Crumb
Funko and Netflix Launch KPop Demon Hunters Collectibles
By Allison Watkinson TLL Reporter Funko has partnered with Netflix to launch a collection of licensed Funko POP! figures based on KPop Demon Hunters. Available now, the new Funko POP! range is one of the first hardline collectible offerings to hit retail following the film's release in June. The new range includes popular characters from the Netflix film including vocalist … [Read more...] about Funko and Netflix Launch KPop Demon Hunters Collectibles
Nurture and Care Bears Create Educational Adventure
By Allison Watkinson TLL Reporter The Nurture learning app has launched a licensing collaboration with Cloudco Entertainment for a series of educational Care Bears games. The first adventure in the series, titled Badge Buddies, has players help Jojo the kangaroo in a quest to restore the Care Bears powers through puzzles and exploration. Designed for children age 4 to 7, … [Read more...] about Nurture and Care Bears Create Educational Adventure
Here’s Why Parmigiano Reggiano Seeks a Starring Role in TV and Film
By Gary Symons TLL Editor in Chief Hollywood films are going to get a bit more cheesy, as Italy's Parmigiano Reggiano Consortium has signed with United Talent Agency. The big wheel of cheese, known for its 'grate' performance in kitchens and restaurants worldwide, is now seeking a starring role in television and film. And of course, you don't get far without a good agent, … [Read more...] about Here’s Why Parmigiano Reggiano Seeks a Starring Role in TV and Film
RobSol Indústria Optica Named as Reebok Eyewear Partner in Brazil
By Gary Symons TLL Editor in Chief Authentic Brands Group has always had a sharp eye for a good deal, and this week announced the signing of a new partner for its Reebok eyewear lines. Authentic, one of the world's largest licensing companies, and owner of dozens of top global brands, including Reebok, has signed an agreement with RobSol Indústria Óptica (RobSol) for … [Read more...] about RobSol Indústria Optica Named as Reebok Eyewear Partner in Brazil
Panini America and the WNBPA Extend Multi-Year Licensing Partnership
By Allison Watkinson TLL Reporter Panini America and the WNBPA have signed a major renewal and expansion to their multi-year licensing partnership. Through the renewed agreement with the WNBA Players Association, Panini has expanded its exclusive rights for WNBA player trading cards across physical, digital and on-demand trading card platforms. This will take effect … [Read more...] about Panini America and the WNBPA Extend Multi-Year Licensing Partnership
Jazwares Cares Teams Up with Charity Navigator and Feed the Children
By Allison Watkinson TLL Reporter Jazwares Cares has launched a philanthropic partnership with Charity Navigator and Feed the Children to donate toys to families experiencing hardship. “Holiday giving has a ripple effect. It reminds us that generosity can be both deeply personal and profoundly collective,” said Charity Navigator CEO, Michael Thatcher. “Through this … [Read more...] about Jazwares Cares Teams Up with Charity Navigator and Feed the Children