By Gary Symons TLL Editor in Chief Authentic Brands Group has just completed another massive acquisition, buying out a majority stake in the intellectual property of fashion brand Guess and taking the company private. Under the agreement, Authentic now owns 51 percent of substantially all Guess intellectual property. Existing Guess shareholders Maurice Marciano, Paul … [Read more...] about Mergers and Acquisitions: Authentic Brands Buys Majority Share of Guess
Articles
Match Attax Trading Card Game Signs Two New Licensing Deals
TLL Staff Bulldog Licensing has signed two new licensing agreements for the football trading card game Match Attax, expanding the brand into apparel and stationery ahead of the 2026 football season. Under the deals, Blues Group will develop children’s daywear and nightwear, while RMS will produce a range of stationery and accessories. Bulldog Licensing represents Match Attax, … [Read more...] about Match Attax Trading Card Game Signs Two New Licensing Deals
Del Monte Assets Split Up Between Three Bidders in Court Auction
By Gary Symons TLL Editor in Chief The venerable Del Monte Foods brand will live on, but the company itself has been sold off and split up between three different bidders. Founded nearly 140 years ago, Del Monte Foods is among the world's oldest food and beverage companies, and describes itself as the original plant-based food company. Del Monte owns a wide … [Read more...] about Del Monte Assets Split Up Between Three Bidders in Court Auction
Randy’s Donuts in LA to Launch Global Expansion With IMG Licensing
By Gary Symons Randy's Donuts, an LA favorite, wants to make a lot more doughnuts, and a lot more dough. So the iconic snack shop, a well-known landmark and pop culture icon in the City of Angels, has engaged IMG Licensing to help guide an ambitious global expansion plan. Under a new, multi-year partnership, IMG has been engaged as the brand's exclusive licensing … [Read more...] about Randy’s Donuts in LA to Launch Global Expansion With IMG Licensing
Moodsters and PlaySpace Team Up to Boost Children’s Mental Health
By Gary Symons TLL Editor in Chief The Moodsters Children's Foundation and PlaySpace Health have unveiled a collaboration to expand The Moodsters to healthcare providers, educators, parents, and practitioners. The deal, brokered by licensing agencies Becker & Associates and Kaufman Licensing, will see the Moodsters characters included on PlaySpace Health's HIPAA … [Read more...] about Moodsters and PlaySpace Team Up to Boost Children’s Mental Health
IMC Licensing to Boost the Buzz Around Sioux Honey
By Gary Symons TLL Editor in Chief Sioux Honey Cooperative has appointed IMC Licensing as the exclusive licensing agency for its flagship Sue Bee Honey brand. The deal marks a strategic move to extend the brand into new consumer product categories through co-branded partnerships. With IMC now officially in the hive, Sioux Honey is betting that thoughtful licensing can help … [Read more...] about IMC Licensing to Boost the Buzz Around Sioux Honey
Who’s News: Asad Ayaz to Head Disney’s New Marketing and Brand Division
By Gary Symons TLL Editor in Chief The Walt Disney Company (NYSE: DIS) has announced the creation of a new enterprise marketing and brand organization. This new division will change the way Disney markets its films, TV series, brands, and consumer products around the world. The company says the move is intended to align the company’s industry-leading marketing teams … [Read more...] about Who’s News: Asad Ayaz to Head Disney’s New Marketing and Brand Division
Corporate Drama: Netflix Sweetens Warner Bros. Deal With All Cash Offer
By Gary Symons TLL Editor in Chief The takeover battle for Warner Bros. Discovery has more twists and turns than a Netflix mystery drama. The latest plot twist sees Netflix staving off a competing but hostile bid from Paramount Skydance by offering an all cash offer to buy out WBD for $82.7 million. Netflix and Warner say the revised agreement simplifies the … [Read more...] about Corporate Drama: Netflix Sweetens Warner Bros. Deal With All Cash Offer
NorthStar SailGP Team Races to Close Licensing Deal With Quiksilver
By Gary Symons TLL Editor in Chief The NorthStar SailGP Team from Canada has named surf and lifestyle brand Quiksilver as an official partner, expanding the team’s commercial and licensing portfolio. The move comes as SailGP continues its explosive growth, attracting a wide range of global consumer brands aligned with performance and ocean culture. SailGP has become … [Read more...] about NorthStar SailGP Team Races to Close Licensing Deal With Quiksilver
Mookie Toys to Produce Toys for Magic Light’s The Gruffalo
TLL Staff Magic Light Pictures has added Mookie Toys to the growing roster of licensees for The Gruffalo, appointing the global toy company to develop a new range of lifestyle and wooden toys inspired by the evergreen preschool property. The licensed toy line is scheduled to launch in August 2026 and will feature educational and imaginative play items aimed at young … [Read more...] about Mookie Toys to Produce Toys for Magic Light’s The Gruffalo