Article Submitted by Products of Change Next week POC members are in for a treat as we have three fantastic webinars back to back on May 13, 14 and 15, offering something for everyone. First up we have the next webinar in our collaborative webinar series with Wastebuster. Wastebuster and Recycle to Read—in association with Products of Change—will host the sixth in a … [Read more...] about Three Products of Change Webinars You Don’t Want to Miss
Articles
Analysis: Trump Tariffs on Film a Disaster Movie Plot for Hollywood and Licensing
By Gary Symons TLL Editor in Chief In a move straight out of a blockbuster political drama, former President Donald Trump has imposed a 100% tariff on foreign-made films. The president issued notice on a full-scale trade offensive to save what he called the “dying” American movie industry. The bare bones announcement has raised concerns not just among foreign film … [Read more...] about Analysis: Trump Tariffs on Film a Disaster Movie Plot for Hollywood and Licensing
Focus on Expo: ARC Collective a Powerhouse Talent and Licensing Agency
By Gary Symons TLL Editor in Chief I had the opportunity in April to speak with the founder of one of the most interesting and inspiring entertainment licensing companies I’ve encountered yet. ARC Collective is a talent management company that also creates content, and focuses on the representation of ‘cultural changemakers’ who might not otherwise find top quality … [Read more...] about Focus on Expo: ARC Collective a Powerhouse Talent and Licensing Agency
Expo: Broad Street Helping Brands Navigate Troubled Economic Waters
TLL Feature In today's volatile economic landscape, where global tariffs, shifting consumer loyalties, and market uncertainties are creating formidable challenges, one strategy continues to deliver exceptional results for food and beverage companies: brand licensing. Behind many of the industry's most successful licensing programs stands one agency that has transformed … [Read more...] about Expo: Broad Street Helping Brands Navigate Troubled Economic Waters
Ryan Reynolds Cracks Breakfast Code with Egg-cellent Tim Hortons Collaboration
Scrambled eggs, hashbrowns, and a side of Vancouver air: Tim Hortons teams up with Canada's favorite wisecracking export. By Gary Symons TLL Editor in Chief Tim Hortons has teamed up with proud Canadian Ryan Reynolds to launch a new breakfast item that’s as bold as a Deadpool monologue and just as satisfying. Ryan’s Scrambled Eggs breakfast box is now a real thing, and is … [Read more...] about Ryan Reynolds Cracks Breakfast Code with Egg-cellent Tim Hortons Collaboration
“Licensee Survival Handbook” a How-To Guide to IP Licensing
TLL Staff Licensing industry veterans Greg Battersby and Danny Simon have launched their latest book, Licensee Survival Handbook, aimed squarely at manufacturers and licensees. Written specifically for anyone looking to navigate the often complex and competitive world of intellectual property licensing, the book, endorsed by trade association Licensing International, is being … [Read more...] about “Licensee Survival Handbook” a How-To Guide to IP Licensing
Bush’s and Bluey Team Up to Launch Family-Friendly Baked Beans
By Gary Symons TLL Editor in Chief Bush’s Beans and BBC Studios have announced a new collaboration inspired by the popular animated children’s series Bluey, unveiling Bush’s Bluey Baked Beans. The new canned product is aimed at bringing playful family moments from the screen to the dinner table. Bush’s Bluey Baked Beans is directly inspired by scenes from Bluey episodes … [Read more...] about Bush’s and Bluey Team Up to Launch Family-Friendly Baked Beans
Pottery Barn Teen Debuts Home Collection with Kendra Scott
By Allison Watkinson TLL Reporter Pottery Barn Teen has launched a collaboration with the Kendra Scott lifestyle brand for a licensed home and storage collection. Available exclusively through Pottery Barn Teen, the collaborative collection features a range of products with colors, shapes and materials inspired by Kendra Scott's signature designs. “The Kendra Scott … [Read more...] about Pottery Barn Teen Debuts Home Collection with Kendra Scott
Mensa Challenges Brands to Prove They’re a “Smart Choice” at Licensing Expo
By Gary Symons TLL Editor in Chief Think your product is clever? Innovative? A real brainchild? American Mensa wants to put your smarts to the test—literally. For the first time in its history, the high IQ society is inviting brands at Licensing Expo 2025 to compete for a chance to win a free Mensa license as part of its newly launched SMART CHOICE Think Tank competition. … [Read more...] about Mensa Challenges Brands to Prove They’re a “Smart Choice” at Licensing Expo
Lion Forge’s Fresh New Hit Iyanu Debuts at Licensing Expo
By Gary Symons TLL Editor in Chief Lion Forge Entertainment is on the hunt for licensing and retail partners at the 2025 Licensing Expo for its hit animated series Iyanu. The new series promises to be a hot prospect for licensing, as it’s already putting up good numbers, and attracting positive reviews. The highly anticipated series debuted April 5 on Cartoon Network … [Read more...] about Lion Forge’s Fresh New Hit Iyanu Debuts at Licensing Expo