Now that he's hit 60, the web head not only qualifies for senior's discounts, but is also getting a global licensing campaign. Marvel has announced its Spider-Man Beyond Amazing global marketing and consumer products campaign in celebration of the iconic Super Hero’s comic book debut 60 years ago. Over the past six decades, Spider-Man has appeared in countless comics, films, … [Read more...] about Comics Licensing: Marvel Celebrates as Spiderman Hits the Big Six-Oh
Articles
Ninja Turtles Unite with Stranger Things For New Toy Line
Stranger Things has gotten even stranger, as the franchise is partnering with Playmates Toys for a Teenage Mutant Ninja Turtle crossover. Netflix is partnering with the Hong Kong-based toyco for a line of action figures based on characters from both of the popular shows. Designed for kids eight and up, each toy pack features one Ninja Turtles figure and one character … [Read more...] about Ninja Turtles Unite with Stranger Things For New Toy Line
LEGO Offers A Mightier Mighty Bowser in Latest Adult Kit
By Allison Watkinson TLL Reporter The LEGO Group has announced Bowser as the latest addition to the licensed LEGO Super Mario Adult product line. The newly released product is the Mighty Bowser building kit which is a highly detailed recreation of the King of the Koopas. Once built, the Bowser kit features controllable movements and the ability to launch a fireball made from … [Read more...] about LEGO Offers A Mightier Mighty Bowser in Latest Adult Kit
Who’s News: Kristen Finney to Manage International Content for Disney+
Disney has promoted Kristen Finney as part of a global strategy to improve content creation for Disney+ in international markets. Finney is to take on the newly created role of Executive VP of Content Creation. Prior to the reassignment, Finney was the executive VP for content distribution strategy and development within Disney’s direct-to-consumer division on the platform … [Read more...] about Who’s News: Kristen Finney to Manage International Content for Disney+
Character Licensing: Popeye Launches Eye-Poppin’ NFT Collectibles
"I yam what I yam, and what I yam is an NFT!" said comic strip icon Popeye the Sailorman this week. King Features Syndicate announced it is launching a line of unique Popeye NFTs with TOTEM, a platform for digital fans and collectors. The deal for Popeye's first ever digital collection was negotiated by MJA Licensing, King Features’ agent out of France. "Launching TOTEM … [Read more...] about Character Licensing: Popeye Launches Eye-Poppin’ NFT Collectibles
Top Global Licensor’s Report Released for 2022
License Global has released the annual Top Global Licensors Report, which examines retail sales of licensed consumer products for 2021. The report confirms findings by The Licensing Letter's annual Licensing Sales Report that the licensing sector recovered significantly in 2021 from the impacts of the pandemic. The Licensing Sales Report is available to subscribers in the … [Read more...] about Top Global Licensor’s Report Released for 2022
Jessie James and Eric Decker in Designer Shoe Warehouse Campaign
By Allison Watkinson TLL Reporter Designer Shoe Warehouse is teaming up with Jessie James Decker, Eric Decker, and their family for the brand’s 2022 Back-To-School campaign. Launching today (July 7), Designer Shoe Warehouse's Back-To-School campaign features a selection of sneakers, boots, and sandals for the whole family from various high-profile brands and designers. The … [Read more...] about Jessie James and Eric Decker in Designer Shoe Warehouse Campaign
Yu-Gi-Oh Creator Kazuki Takahashi Dies in Swimming Accident
Japanese artist Kazuki Takahashi, who spawned a global franchise with the comic Yu-Gi-Oh, has died in what appears to be a swimming accident. Takahashi, whose real first name was Kazuo, was discovered floating in the sea near the town of Nago on Wednesday. The location is in the southern island prefecture of Okinawa, a popular island getaway for Japanese tourists. The area … [Read more...] about Yu-Gi-Oh Creator Kazuki Takahashi Dies in Swimming Accident
Chick-Fil-A Launches Literary partnership with author Diane Alber
The US restaurant chain Chick-Fil-A has launched a new literary partnership for its Kids Meal program to promote diversity and kindness. The company says Chick-Fil-A is partnering with author Diane Alber to include five bestselling titles from her Scribble book series for the 2022 Kids meal book promotion. Alber is a prolific picture book author and illustrator whose titles … [Read more...] about Chick-Fil-A Launches Literary partnership with author Diane Alber
Peanuts Appoints Wildbrain For CP Licensing in Asia-Pacific
WildBrain CPLG is celebrating their appointment as the agency for Peanuts Worldwide in Asia, as the brand hits $2.5 billion in CP sales. “As an owner of the brand and the producer of all-new Peanuts content under our long-term arrangement with Apple TV+, and now as the consumer products agency for Peanuts in more than 50 countries worldwide, our global organization is uniquely … [Read more...] about Peanuts Appoints Wildbrain For CP Licensing in Asia-Pacific