By Allison Watkinson TLL Reporter Konami Cross Media NY has signed a licensing partnership with ITVX to bring the Yu-Gi-Oh! Go Rush!! anime series to the UK. Through the licensing agreement, ITVX will offer all three seasons of the new Yu-Gi-Oh! series to its video streaming platform. The acquisition of the full series by ITVX is part of the platform's ongoing … [Read more...] about Konami Cross Media NY Licenses Yu-Gi-Oh! GO RUSH!! to ITVX
Articles
Crown Brands and Rafar Acquire Hanky Panky
By Allison Watkinson TLL Reporter Crown Brands Group and Rafar Group have signed an acquisition agreement to become the new owners and operators of Hanky Panky. "Hanky Panky is the definitive example of the type of brand we are building our platform around—one with authentic heritage, category leadership, and incredible customer loyalty," said Raymond Dayan, CEO of … [Read more...] about Crown Brands and Rafar Acquire Hanky Panky
Care Bears Make Their First Foray Into Location-Based Entertainment
TLL Staff Cloudco Entertainment is expanding the Care Bears brand into location-based experiences with the opening of its first official Care Bears Play Area in the United States. The interactive play space is scheduled to debut in January at Barton Creek Square in Austin, Texas. Developed in collaboration with retail real estate company Simon, the Care Bears Play Area is … [Read more...] about Care Bears Make Their First Foray Into Location-Based Entertainment
Fira X Wear Unveils New Collection Inspired by My Hero Academia
TLL Staff The agency Born to License has announced the launch of Fira X Wear’s latest licensed apparel release, the My Hero Academia: Deku Collection. The launch marks the newest phase of Fira's ongoing partnership with the popular anime brand. The collection arrives as the anime series' final season draws global audiences on Crunchyroll. The new drop follows the earlier … [Read more...] about Fira X Wear Unveils New Collection Inspired by My Hero Academia
Disney-Pixar Partner With PuraVida Foods on Healthy Frozen Meals
By Gary Symons TLL Editor in Chief Pura Vida Foods has released a new line of frozen meals that combine healthy choices with the fun of popular Disney and Pixar characters. PuraVida Foods just expanded its KidsLife brand in December with the new line of licensed frozen meals, marking the brand’s latest move into character-driven food products. “We built PuraVida on the … [Read more...] about Disney-Pixar Partner With PuraVida Foods on Healthy Frozen Meals
Dove and Bridgerton Offer Fans Some Royal Treatment
TLL Staff The beauty brand Dove has teamed up with the global phenomenon Bridgerton—from Netflix and Shondaland—to unveil a new limited-edition collection ahead of the Season 4 Global Premiere. The Dove x Bridgerton Limited-Edition Collection is meant to transform everyday rituals into royal indulgence. The collection includes four enchanting scents, nourishing formulas … [Read more...] about Dove and Bridgerton Offer Fans Some Royal Treatment
Crayola Colors Planet Earth With Global McDonald’s Happy Meal Deal
By Gary Symons TLL Editor in Chief Crayola has teamed up with McDonald's Restaurants for their first ever global collaboration on Happy Meal prizes. The space-themed Happy Meals are designed to propel kids' imagination into orbit and transform the universe into a canvas for creativity. The Happy Meal features an exclusive lineup of co-branded, space-themed activity … [Read more...] about Crayola Colors Planet Earth With Global McDonald’s Happy Meal Deal
VSP Vision Acquires Branded Eyewear Maker Marcolin
TLL Staff VSP Vision completed in December the acquisition of Marcolin, a global leader in eyewear design, manufacturing, and distribution. VSP bought out the company from PAI Partners and other minority shareholders. The deal is significant for the licensing industry, as Marcolin is a major player in the sector. Marcolin's portfolio of luxury and lifestyle … [Read more...] about VSP Vision Acquires Branded Eyewear Maker Marcolin
Licensing Roundup: The Deals You May Have Missed Over the Holidays
‘Puzzles & Survival’ Concludes TRANSFORMERS Collaboration With Epic Finale37GAMES’ hit mobile title Puzzles & Survival is concluding its year-long crossover with TRANSFORMERS with a final chapter released December 15, 2025. The finale event brings iconic characters such as Megatron and Starscream together with Optimus Prime and Bumblebee in a dramatic narrative arc … [Read more...] about Licensing Roundup: The Deals You May Have Missed Over the Holidays
Blonde Sheep Appointed Global Licensing Agent for Applied Nutrition
Blonde Sheep Licensing has been appointed exclusive global licensing-out agent for Applied Nutrition plc, a fast-growing sports nutrition, health and wellness brand. Under the agreement, Blonde Sheep will develop and manage a global licensing program designed to extend Applied Nutrition into complementary product categories and retail channels aligned with the brand’s … [Read more...] about Blonde Sheep Appointed Global Licensing Agent for Applied Nutrition