TLL Staff Carvel Ice Cream Cakes have introduced updated packaging in grocery stores across the U.S., reflecting the brand’s recent rebrand and aimed at refreshing its presence in the freezer aisle. The redesign comes from I Love Ice Cream Cakes (ILICC), a division of Rich Products Corporation responsible for a portfolio of licensed and branded ice cream cakes, including … [Read more...] about Carvel Gets A Cool New Look For Its Ice Cream Cakes
Articles
RHS Partners With Agriframes on Licensed Zinc Planter Range
By Gary Symons TLL Editor in Chief Above ground planters are all the rage these days, and The Royal Horticultural Society is hopping on the trend through a new licensing deal with Agriframes. RHS has partnered with UK garden structures specialist Agriframes to launch a new range of RHS-licensed zinc planters for the domestic market. The collaboration introduces a zinc … [Read more...] about RHS Partners With Agriframes on Licensed Zinc Planter Range
Opinion: Be Part of the Change at the POC Conference 2026
By Kathryn Brand For Products of Change After the Products of Change Conference saw its biggest year yet in 2025, with record-breaking attendance from an increasing number of countries, and an unmatched speaker line-up, the POC Conference is returning to the Royal Geographical Society, London, on November 11, 2026. Get your tickets here. The changes that Products of … [Read more...] about Opinion: Be Part of the Change at the POC Conference 2026
Who’s News: WildBrain CPLG Appoints Marie Kopp as VP for APAC and MENA
TLL Staff WildBrain CPLG has appointed veteran licensing executive Marie Kopp as its new vice president for Asia-Pacific (APAC). Kopp will be tasked with leading the agency’s next phase of growth across APAC and MENA, excluding Greater China. Kopp assumes the role effective immediately and will be based in Singapore. She reports to Maarten Weck, WildBrain’s EVP, Global … [Read more...] about Who’s News: WildBrain CPLG Appoints Marie Kopp as VP for APAC and MENA
Dove and Pandora Get the Royal Treatment With Bridgerton
TLL Staff Netflix’s hit show Bridgerton is extending its influence beyond the screen through collaborations with Pandora and Dove. The two global brands are partnering with the Shondaland-produced series to launch limited-edition collections that bring the elegance, romance, and intrigue of the Ton into fans’ everyday lives. Pandora Brings Regency Romance to … [Read more...] about Dove and Pandora Get the Royal Treatment With Bridgerton
Adidas Back in the Running With Double Digit Revenue Growth
By Gary Symons TLL Editor in Chief The sportswear brand Adidas has completed a dramatic turnaround, boasting double digit growth despite the recent brand meltdown courtesy of former partner Kanye West. Adidas has released preliminary numbers showing revenues reached 6.08 billion euros in Q4, up from 5.97 billion euros the same time last year, an impressive jump of 11 per … [Read more...] about Adidas Back in the Running With Double Digit Revenue Growth
He-Man Has the Power on the Toy Aisle With New Mattel Release
By Gary Symons TLL Editor in Chief Mattel has revealed a new line of Masters of the Universe: Chronicles action figures for the upcoming live-action Masters of the Universe film. The new movie will debut in theaters on June 5 in a major reboot of the popular franchise. The announcement was made at the Spielwarenmesse toy fair as part of Mattel’s global rollout for the toy … [Read more...] about He-Man Has the Power on the Toy Aisle With New Mattel Release
Guess, Nautica and David Beckham Ink Fragrance Deals With Interparfum
By Gary Symons TLL Editor in Chief Interparfums, Inc. is significantly expanding and extending its relationship with Authentic Brands Group through a series of long-term fragrance licensing agreements. The separately signed deals cover three major brands within Authentic’s portfolio: Nautica, GUESS and David Beckham. Collectively, the deals underscore Interparfums’ growing … [Read more...] about Guess, Nautica and David Beckham Ink Fragrance Deals With Interparfum
Skybound Announces a Superhuman Slate of Deals for ‘Invincible’
TLL Staff Skybound Entertainment is expanding the Invincible universe, unveiling a major slate of new licensed merchandise partnerships ahead of two high-profile releases in 2026. The creator-led entertainment company announced it has added 18 new domestic and international licensing partners to its Invincible program, timed to the debut of Invincible Season 4 on Prime Video … [Read more...] about Skybound Announces a Superhuman Slate of Deals for ‘Invincible’
Renault Tasks Poetic With Turbocharging Its Global Brand
By Gary Symons TLL Editor in Chief French auto giant Renault has signed a three-year deal with apparel licensee Poetic Brands for apparel and accessories. Under the agreement, Poetic will design, manufacture and distribute adults’ and children’s apparel and accessories for the European market, celebrating Renault as one of the world's top automotive brands. “The … [Read more...] about Renault Tasks Poetic With Turbocharging Its Global Brand