By Allison Watkinson TLL Reporter No one knows pub grub like the Irish beer brand Guinness, who has now partnered with Canadian seafood producer High Liner Foods for a fish 'n' chips and battered shrimp. High Liner and Guinness say their goal is to "bring the ultimate pub experience straight into homes" with the launch of Sea Cuisine Guinness Battered Fish Strips and … [Read more...] about High Liner and Guinness Release Pub-Worthy Seafood Line
Corporate
Amazon Ends Ring-Flock Safety Partnership After Super Bowl Ad Backlash
By Gary Symons TLL Editor in Chief Super Bowl XL certainly generated its share of controversy, including the debate over the half-time show featuring Bad Bunny and a catastrophic game for the New England Patriots, but for the licensing industry, the big news was the cancellation of a licensing deal between Amazon's Ring platform and Flock Safety. The backlash from a … [Read more...] about Amazon Ends Ring-Flock Safety Partnership After Super Bowl Ad Backlash
Kraft Heinz Pauses Split As CEO Insists Problems Are ‘Fixable
By Gary Symons TLL Editor in Chief U.S. food giant Kraft Heinz has halted its plans to split the mammoth corporation into separate companies. CEO Steve Cahillane announced the changes, saying the pause is necessary due to deteriorating market conditions in the food industry as a whole. However, Cahillane also insists the problems are "fixable and within our control." Kraft … [Read more...] about Kraft Heinz Pauses Split As CEO Insists Problems Are ‘Fixable
Grocers Risk Alienating Shoppers with Overt GLP-1 Labelling, Analyst Warns
By Gary Symons TLL Editor in Chief The rapid appearance of GLP-1-inspired ready meals on UK supermarket shelves this January has drawn comparisons to past trend-chasing moments, and a caution from retail analysts that grocers may be squandering a larger, more durable opportunity by marketing too narrowly. "Grocers must expand GLP-1-inspired ranges to highlight the … [Read more...] about Grocers Risk Alienating Shoppers with Overt GLP-1 Labelling, Analyst Warns
Kids Get Busy in the Kitchen With Red Toolbox x Kitchen Aid Collection
TLL Staff Red Toolbox announced Tuesday a licensing agreement with KitchenAid to create KitchenAid Kids, a line of children's kitchen products set to launch in September 2026. The product line will feature two categories. The first is pretend play kitchen appliances for imaginative role play, and the second consists of functional junior appliances, including a mixer and … [Read more...] about Kids Get Busy in the Kitchen With Red Toolbox x Kitchen Aid Collection
Brand Central Hires Molly Jacobson as Senior Vice President
By Gary Symons TLL Editor in Chief Brand Central LLC announced Molly Jacobson has joined the licensing agency as senior vice president of licensing and strategy in its manufacturing representation division. Jacobson brings more than 20 years of experience in brand partnerships, licensing and omnichannel business development to the role. She most … [Read more...] about Brand Central Hires Molly Jacobson as Senior Vice President
High Times Indeed: Willie Nelson’s THC Beverage Attracts $15 Million Investment
By Gary Symons TLL Editor in Chief Twenty years ago anyone financing or building a cannabis production facility would have been promptly arrested and charged with a felony. But these days, investing in cannabis barely raises an eyebrow, and major companies and celebrities are fully engaged in cannabis brand licensing. One of the leaders in cannabis licensing is … [Read more...] about High Times Indeed: Willie Nelson’s THC Beverage Attracts $15 Million Investment
Carvel Gets A Cool New Look For Its Ice Cream Cakes
TLL Staff Carvel Ice Cream Cakes have introduced updated packaging in grocery stores across the U.S., reflecting the brand’s recent rebrand and aimed at refreshing its presence in the freezer aisle. The redesign comes from I Love Ice Cream Cakes (ILICC), a division of Rich Products Corporation responsible for a portfolio of licensed and branded ice cream cakes, including … [Read more...] about Carvel Gets A Cool New Look For Its Ice Cream Cakes
Opinion: Be Part of the Change at the POC Conference 2026
By Kathryn Brand For Products of Change After the Products of Change Conference saw its biggest year yet in 2025, with record-breaking attendance from an increasing number of countries, and an unmatched speaker line-up, the POC Conference is returning to the Royal Geographical Society, London, on November 11, 2026. Get your tickets here. The changes that Products of … [Read more...] about Opinion: Be Part of the Change at the POC Conference 2026
Renault Tasks Poetic With Turbocharging Its Global Brand
By Gary Symons TLL Editor in Chief French auto giant Renault has signed a three-year deal with apparel licensee Poetic Brands for apparel and accessories. Under the agreement, Poetic will design, manufacture and distribute adults’ and children’s apparel and accessories for the European market, celebrating Renault as one of the world's top automotive brands. “The … [Read more...] about Renault Tasks Poetic With Turbocharging Its Global Brand