By Gary Symons TLL Editor in Chief Kung Fu Tea has partnered with supplement brand ADVANCED to launch a functional beverage line that aims to deliver a one-two punch of flavor and hydration. The HYDRATION+ Immunity line, debuting during Lunar New Year, transforms three Kung Fu Tea flavors — Peach Oolong, Sunshine Pineapple Tea and Passionfruit Green Tea — into caffeine-free, … [Read more...] about Kung Fu Tea Kicks Off Wellness Line With ADVANCED Hydration Partnership
Corporate
Raw C and Violet Crumble Get Crackin’ on Flavored Coconut Water
By Allison Watkinson TLL Reporter Raw C has partnered with Australian confectionery brand Violet Crumble to launch a limited-edition chocolate honeycomb-flavored coconut water. The new product has just launched and is now available at selected Coles stores across Australia. The collaboration, facilitated by licensing agency Asembl, combines Violet Crumble's honeycomb recipe … [Read more...] about Raw C and Violet Crumble Get Crackin’ on Flavored Coconut Water
Newman’s Own Taps Earthbound Brands as New Licensing Agent
By Allison Watkinson TLL Reporter Earthbound Brands has been named the exclusive licensing agency for Newman's Own, the food brand founded by actor Paul Newman that donates all profits to charity, the companies announced. The partnership aims to expand Newman's Own into new product categories including snacks, frozen foods, beverages and lifestyle items … [Read more...] about Newman’s Own Taps Earthbound Brands as New Licensing Agent
Jif and Smucker’s Launch PB&J-Inspired Sprinkles for Home Bakers
By Allison Watkinson TLL Reporter The classic peanut butter and jelly combination is getting a colorful makeover in the baking aisle. Jif and Smucker's have partnered with My Favorite Company to launch a line of flavor-inspired sprinkles that reimagine the iconic pantry duo as playful baking decorations. The collection, available now at Walmart stores nationwide, includes … [Read more...] about Jif and Smucker’s Launch PB&J-Inspired Sprinkles for Home Bakers
Johnsonville’s Dr Pepper-Inspired Sausages a Sign of the Apocalypse?
By Gary Symons TLL Editor in Chief This is apparently the day for weird, licensed mashups. First we had the Super Mario-inspired collab for deodorant that will make you "smell like a hero." Now, it's Johnsonville Sausages flavored with Dr Pepper. Next, maybe a soda that tastes like sausages? The partners in this latest, and highly unlikely joint venture say they are … [Read more...] about Johnsonville’s Dr Pepper-Inspired Sausages a Sign of the Apocalypse?
“Smell Like a Hero” With Old Spice x Super Mario Collection
By Gary Symons TLL Editor in Chief Old Spice has just announce a new, limited edition grooming collection designed to help Super Mario smell fresh while unclogging drains in space. The collaboration between Old Spice and Nintendo is based on the upcoming April 1 release of 'The Super Mario Galaxy Movie'. It will feature five distinct fragrances with names that sound … [Read more...] about “Smell Like a Hero” With Old Spice x Super Mario Collection
Polaroid Appoints IMG Licensing as Global Licensing Agency
By Gary Symons TLL Editor in Chief A ‘fast developing’ story this morning, as Polaroid says it has appointed IMG Licensing as its global licensing agency. Polaroid is, of course, the instant photography brand that revolutionized photography, developing the first ‘instant photographs’ from a commercially available camera in 1948. The company announced it has now … [Read more...] about Polaroid Appoints IMG Licensing as Global Licensing Agency
Little Bites Goes Bananas for GoNana’s Banana Bread
By Gary Symons TLL Editor in Chief The healthy banana bread brand GoNanas just announced a limited-edition collaboration with Little Bites, the mini muffins enjoyed by families for over 25 years. GoNanas is the better-for-you banana bread brand known for its innovative mixes and real simple ingredients. Thanks to a licensing deal brokered by Little Bites' agency Brand … [Read more...] about Little Bites Goes Bananas for GoNana’s Banana Bread
Licensing Expo Returns With Focus on Sports and Fashion
By Allison Watkinson TLL Reporter Licensing Expo returns to the Mandalay Bay Convention Center May 19-21 with an expanded roster of exhibitors. Now in its 45th year, the event organized by Informa Markets will host major brands including Netflix, Warner Bros. Discovery, The Pokémon Company, Paramount Global, LEGO, Mattel, and Hasbro, alongside new participants such as … [Read more...] about Licensing Expo Returns With Focus on Sports and Fashion
Oreo and Marvel Reveal Terrifying ‘Stuf of Doom’ Cookies
By Gary Symons TLL Editor in Chief In what can only be described as corporate storytelling meets cookie conspiracy, Oreo and Marvel have unveiled their fourth and final collaboration pack: Marvel Oreo Stuf of Doom Cookies. The collab has also featured some epic, Marvel-style storytelling across the release of four different products known as the MARVEL Oreo Stuf of … [Read more...] about Oreo and Marvel Reveal Terrifying ‘Stuf of Doom’ Cookies