By Gary Symons TLL Editor in Chief A ‘fast developing’ story this morning, as Polaroid says it has appointed IMG Licensing as its global licensing agency. Polaroid is, of course, the instant photography brand that revolutionized photography, developing the first ‘instant photographs’ from a commercially available camera in 1948. The company announced it has now … [Read more...] about Polaroid Appoints IMG Licensing as Global Licensing Agency
Corporate
Little Bites Goes Bananas for GoNana’s Banana Bread
By Gary Symons TLL Editor in Chief The healthy banana bread brand GoNanas just announced a limited-edition collaboration with Little Bites, the mini muffins enjoyed by families for over 25 years. GoNanas is the better-for-you banana bread brand known for its innovative mixes and real simple ingredients. Thanks to a licensing deal brokered by Little Bites' agency Brand … [Read more...] about Little Bites Goes Bananas for GoNana’s Banana Bread
Licensing Expo Returns With Focus on Sports and Fashion
By Allison Watkinson TLL Reporter Licensing Expo returns to the Mandalay Bay Convention Center May 19-21 with an expanded roster of exhibitors. Now in its 45th year, the event organized by Informa Markets will host major brands including Netflix, Warner Bros. Discovery, The Pokémon Company, Paramount Global, LEGO, Mattel, and Hasbro, alongside new participants such as … [Read more...] about Licensing Expo Returns With Focus on Sports and Fashion
Oreo and Marvel Reveal Terrifying ‘Stuf of Doom’ Cookies
By Gary Symons TLL Editor in Chief In what can only be described as corporate storytelling meets cookie conspiracy, Oreo and Marvel have unveiled their fourth and final collaboration pack: Marvel Oreo Stuf of Doom Cookies. The collab has also featured some epic, Marvel-style storytelling across the release of four different products known as the MARVEL Oreo Stuf of … [Read more...] about Oreo and Marvel Reveal Terrifying ‘Stuf of Doom’ Cookies
High Liner and Guinness Release Pub-Worthy Seafood Line
By Allison Watkinson TLL Reporter No one knows pub grub like the Irish beer brand Guinness, who has now partnered with Canadian seafood producer High Liner Foods for a fish 'n' chips and battered shrimp. High Liner and Guinness say their goal is to "bring the ultimate pub experience straight into homes" with the launch of Sea Cuisine Guinness Battered Fish Strips and … [Read more...] about High Liner and Guinness Release Pub-Worthy Seafood Line
Amazon Ends Ring-Flock Safety Partnership After Super Bowl Ad Backlash
By Gary Symons TLL Editor in Chief Super Bowl XL certainly generated its share of controversy, including the debate over the half-time show featuring Bad Bunny and a catastrophic game for the New England Patriots, but for the licensing industry, the big news was the cancellation of a licensing deal between Amazon's Ring platform and Flock Safety. The backlash from a … [Read more...] about Amazon Ends Ring-Flock Safety Partnership After Super Bowl Ad Backlash
Kraft Heinz Pauses Split As CEO Insists Problems Are ‘Fixable
By Gary Symons TLL Editor in Chief U.S. food giant Kraft Heinz has halted its plans to split the mammoth corporation into separate companies. CEO Steve Cahillane announced the changes, saying the pause is necessary due to deteriorating market conditions in the food industry as a whole. However, Cahillane also insists the problems are "fixable and within our control." Kraft … [Read more...] about Kraft Heinz Pauses Split As CEO Insists Problems Are ‘Fixable
Grocers Risk Alienating Shoppers with Overt GLP-1 Labelling, Analyst Warns
By Gary Symons TLL Editor in Chief The rapid appearance of GLP-1-inspired ready meals on UK supermarket shelves this January has drawn comparisons to past trend-chasing moments, and a caution from retail analysts that grocers may be squandering a larger, more durable opportunity by marketing too narrowly. "Grocers must expand GLP-1-inspired ranges to highlight the … [Read more...] about Grocers Risk Alienating Shoppers with Overt GLP-1 Labelling, Analyst Warns
Kids Get Busy in the Kitchen With Red Toolbox x Kitchen Aid Collection
TLL Staff Red Toolbox announced Tuesday a licensing agreement with KitchenAid to create KitchenAid Kids, a line of children's kitchen products set to launch in September 2026. The product line will feature two categories. The first is pretend play kitchen appliances for imaginative role play, and the second consists of functional junior appliances, including a mixer and … [Read more...] about Kids Get Busy in the Kitchen With Red Toolbox x Kitchen Aid Collection
Brand Central Hires Molly Jacobson as Senior Vice President
By Gary Symons TLL Editor in Chief Brand Central LLC announced Molly Jacobson has joined the licensing agency as senior vice president of licensing and strategy in its manufacturing representation division. Jacobson brings more than 20 years of experience in brand partnerships, licensing and omnichannel business development to the role. She most … [Read more...] about Brand Central Hires Molly Jacobson as Senior Vice President