The Licensing Letter

Consumer Electronics

Smiley and Samsung Spreading the Joy With New Collection

TLL Staff Smiley, the brand based on happiness, is spreading a little more joy in its first ever collaboration with tech giant Samsung. Together, they're introducing The Smiley Edition, a collection of accessories designed to celebrate positivity and creativity. The Smiley Company owns the trademark and IP for the globally recognized 'Smiley Face', which it has used as a … [Read more...] about Smiley and Samsung Spreading the Joy With New Collection

Silverlit Releases RC Hypercar to Mark 100 Years of Le Mans

By Allison Watkinson TLL Reporter The toy manufacturer Silverlit has partnered with Automobile Club de l'Ouest and 24 Hours of Le Mans to launch a remote-controlled Hypercar. Silverlit is a global toy company that operates vertically from design to manufacture. The company specializes in remote control toys which as sold under several different brands. The new Hypercar … [Read more...] about Silverlit Releases RC Hypercar to Mark 100 Years of Le Mans

Smile Makers and Mumsnet Breaking the Taboo of Mothers’ Sexuality

Smile Makers, a leading global sexual wellness brand, has partnered with Mumsnet, the UK’s largest online community of mothers, to launch The Whisperer, the world's first vibrator designed specifically for mothers. The product was created with the help of Mumsnet’s licensing agent, The Point.888, to tackle the taboo of mothers' sexuality and help new mothers reconnect with … [Read more...] about Smile Makers and Mumsnet Breaking the Taboo of Mothers’ Sexuality

Roku’s New TVs Could Be A Risky Licensing Move

By Allison Watkinson TLL Reporter The streaming device company Roku is planning to release its first line of Smart TVs that are both designed and manufactured by the company itself. The announcement of the new Roku Smart TV product lines was made during the 2023 Consumer Electronics Show in Las Vegas. Prior to this announcement, the tech company had only offered … [Read more...] about Roku’s New TVs Could Be A Risky Licensing Move

Body Glove Inks Deal with ESI For Growth In Consumer Electronics

The action-sports brand Body Glove has announced a new licensee deal to expand its consumer electronics business. The multi-year agreement will see ESI Cases & Accessories license the Body Glove brand in the consumer electronics market across the United States, Canada, and Latin America. The deal was brokered by Starwood Brands, a brand licensing agency which … [Read more...] about Body Glove Inks Deal with ESI For Growth In Consumer Electronics

NTWRK Teams Up With King Saladeen For Intel-Inspired NFTs

By Allison Watkinson TLL Reporter The livestream shopping platform NTWRK is collaborating with the tech company Intel and the visual artist King Saladeen for a series of NFTs. The Intel x King Saladeen NFT series includes two NFTs which were made using an Intel Evo Laptop. Intel Evo Laptops feature a thin and light design with a high-performance operating system and a … [Read more...] about NTWRK Teams Up With King Saladeen For Intel-Inspired NFTs

Pininfarina and Globics Announce Licensing Agreement for Watches

The posh Italian design firm Pininfarina and Globics Technology will partner on state-of-the-art Hybrid and Smart Watches under the Pininfarina brand. The deal was brokered by IMG, Pininfarina’s global licensing agency. The partnership combines the tech smarts of Globics Technology, a wholly-owned subsidiary of National Electronics Limited, and the haute couture fashion sense … [Read more...] about Pininfarina and Globics Announce Licensing Agreement for Watches

Hot Topic Creating Apparel Line for Stan Lee Centennial

By Allison Watkinson TLL Reporter Genius Brands has announced a direct-to-retail licensing partnership with Hot Topic to create an apparel line for the Stan Lee Centennial celebration. “We are launching the Stan Lee Centennial campaign to carry on his legacy for his millions of fans worldwide," said Kerry Phelan, Chief Brand Officer at Genius Brands.  "We take our role of … [Read more...] about Hot Topic Creating Apparel Line for Stan Lee Centennial

Microsoft and Meta Platforms Partner on Metaverse Expansion

By Allison Watkinson TLL Reporter Microsoft and Meta Platforms have formed a licensing partnership for the metaverse that focuses on virtual productivity and security. Meta Platforms Inc, formerly Facebook Inc, is a global provider of social networking, advertising, electronic devices, and business solutions. Microsoft and Meta's licensing partnership will expand on … [Read more...] about Microsoft and Meta Platforms Partner on Metaverse Expansion