By Gary Symons TLL Editor in Chief Move over, boring bottles of gin gathering dust on your shelf. Aviation American Gin is back with a limited-edition commemorative pack that celebrates Wrexham AFC’s improbable, borderline cinematic rise to the Championship. Yes, it's the same team that went from “local club with loyal fans” to “Hollywood Netflix darlings who keep winning at … [Read more...] about Aviation American Gin and Wrexham AFC Raise a Glass to Football History
Food and Beverages
Captain Morgan and Pluto Golf Launch ‘Play the Slice’ Apparel Line
TLL Staff Captain Morgan Sliced is teaming up with Pluto Golf for its first apparel collaboration, introducing the limited-edition Play the Slice Capsule Collection. The line, which debuts Aug. 22 exclusively at Pluto.Golf, includes polos, shorts, hats, windbreakers and Pluto’s P1 sneakers. The gear is designed for golfers who embrace bold looks as much as big swings, said … [Read more...] about Captain Morgan and Pluto Golf Launch ‘Play the Slice’ Apparel Line
Campbell’s Chunky and Pabst Invite Fans to “Crack Open a Warm One”
By Gary Symons TLL Editor in Chief Campbell’s Chunky has always billed itself as the soup that eats like a meal. Now, thanks to a partnership with Pabst Blue Ribbon, it might also drink like one. The two brands have joined forces on a pair of new creations that combine hearty comfort food with a splash of PBR’s malty flavor. The two new products are a "Beer Cheese with … [Read more...] about Campbell’s Chunky and Pabst Invite Fans to “Crack Open a Warm One”
Surge Brands Scoops Up First Licensing Deals For Mister Softee
TLL Staff Surge Brands has announced the first wave of licensing partners for Mister Softee, expanding the iconic ice cream truck brand into new product categories aimed at reaching younger generations of consumers. The program’s initial partners include Centric Beauty/Taste Beauty for health and beauty products, Multipet for pet toys and accessories, C-Life Group for apparel … [Read more...] about Surge Brands Scoops Up First Licensing Deals For Mister Softee
Kahlúa and Dunkin’ Stir Up Licensed Liqueur
By Allison Watkinson TLL Reporter Kahlúa has partnered with Dunkin' to introduce a co-branded beverage called Kahlúa Dunkin' Caramel Swirl Cream Liqueur. The collaborative product will be the latest addition to the Kahlúa brand's permanent collection of crafted liqueurs. "Kahlúa is famous for great-tasting Espresso Martinis and now we're stirring up everyday occasions with … [Read more...] about Kahlúa and Dunkin’ Stir Up Licensed Liqueur
Kraft Heinz and Live Nation Bring Flavor to Entertainment Venues
By Allison Watkinson TLL Reporter Kraft Heinz and Live Nation have signed a multi-year licensing partnership that brings the company's food brands to music venues across the US. “Food is a key part of the fan experience, and we’re excited to welcome Kraft Heinz, one of the most beloved names in food, to our expanding portfolio of food and beverage partners,” said Live … [Read more...] about Kraft Heinz and Live Nation Bring Flavor to Entertainment Venues
Feature: How Brandgenuity Helped Mike’s Hot Honey Build on the Brand’s Sweet-Heat Authority
By Gary Symons TLL Editor in Chief Food and beverage licensing is one of the largest, and most complex, categories in licensing. The business involves the creative genius of master chefs, combined with complex manufacturing processes, imaginative marketing, and the market savvy to identify the hottest food trends before they even happen. Last year it was the sweet … [Read more...] about Feature: How Brandgenuity Helped Mike’s Hot Honey Build on the Brand’s Sweet-Heat Authority
Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs
Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs Q&A with Ross Misher, CEO of Brand Central As the licensing landscape continues to evolve, Brand Central has remained at the forefront — particularly in the food and beverage space, where they’ve pioneered some of the most strategic yet buzz-worthy and unexpected … [Read more...] about Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs
Economic Uncertainty Creating the Perfect Storm for Food & Beverage Manufacturers
Insights from Broad Street Licensing Group, the premiere food and beverage brand licensing agency A TLL Feature Report For nearly three decades, Broad Street Licensing Group has operated with a laser focus on one mission: unlocking the untapped retail potential of food and beverage manufacturers through strategic brand licensing partnerships. As economic headwinds … [Read more...] about Economic Uncertainty Creating the Perfect Storm for Food & Beverage Manufacturers
Surge Brands Selected to Drive Whirly Pop’s Licensing Expansion
By Allison Watkinson TLL Reporter Surge Brands has been appointed by Adams & Brooks to serve as the exclusive licensing agent for Whirly Pop's global consumer products program. Owned by Adams & Brooks, Inc., Whirly Pop is a long-standing global confectionary brand that offers large, fruity lollipops with a rainbow spiral shape. The new representation partnership … [Read more...] about Surge Brands Selected to Drive Whirly Pop’s Licensing Expansion