By Gary Symons TLL Editor in Chief Hollywood films are going to get a bit more cheesy, as Italy's Parmigiano Reggiano Consortium has signed with United Talent Agency. The big wheel of cheese, known for its 'grate' performance in kitchens and restaurants worldwide, is now seeking a starring role in television and film. And of course, you don't get far without a good agent, … [Read more...] about Here’s Why Parmigiano Reggiano Seeks a Starring Role in TV and Film
Food and Beverages
Heinz Releases Some Saucy Luggage in Deal With Herschel
By Gary Symons TLL Editor in Chief The Canadian lifestyle brand Herschel Supply's latest luggage line is the epitome of good taste ... literally ... thanks to a clever collab with HEINZ. The global leader in condiments announced its first-ever collaboration with Herschel, a Vancouver-based lifestyle brand that has gone global. The partners say their partnership is … [Read more...] about Heinz Releases Some Saucy Luggage in Deal With Herschel
Tillamook and Kewpie Finally Resolve the Debate Over Grilled Cheese
By Gary Symons TLL Editor in Chief There are few foods that so simply solve the need for comfort food as the classic grilled cheese. Prepared in minutes, and combining the crunch of crispy toasted bread with the glory of melted cheese, the grilled cheese is a lunch-time staple that anyone could master. Or, could they? In truth, the grilled cheese is a matter of … [Read more...] about Tillamook and Kewpie Finally Resolve the Debate Over Grilled Cheese
Surge Brands: Why Licensing Is The Secret Sauce for Restaurant Brands
By Gary Symons TLL Editor in Chief When it comes to restaurant brand licensing, Ari Freedman, CEO of Surge Brands, believes the opportunity is sizzling hot. Freedman isn’t just another brand exec talking up the latest food trend. As the son of licensing legend Mark Freedman, who famously launched the Teenage Mutant Ninja Turtles empire through Surge Licensing, … [Read more...] about Surge Brands: Why Licensing Is The Secret Sauce for Restaurant Brands
Kendall-Jackson Winery and NBA Toast a Slam-Dunk Collaboration
By Gary Symons TLL Editor in Chief Kendall-Jackson is popping the cork on its first-ever co-branded wine collection with the National Basketball Association. Kendall-Jackson is the family-owned winery behind America’s top-selling Chardonnay, and has partnered with the NBA on the release of three branded releases. First unveiled during NBA All-Star 2025 in San Francisco, the … [Read more...] about Kendall-Jackson Winery and NBA Toast a Slam-Dunk Collaboration
Absolut Performs Magic With “Wicked: For Good” Cocktails
By Gary Symons TLL Editor in Chief Absolut's potion masters have been hard at work, putting out a new line of cocktails to celebrate the release of Wicked: For Good. The highly anticipated sequel to the blockbuster musical Wicked flies like a winged monkey into theaters on November 21. To mark the occasion, Absolut is teaming up with Universal Pictures for some spellbinding … [Read more...] about Absolut Performs Magic With “Wicked: For Good” Cocktails
Kellanova Expands Ongoing Partnership With Beanstalk
TLL Staff Beanstalk has expanded its ongoing partnership with food giant Kellanova, to manage and grow the firm’s non-food lifestyle licensing program across Europe. The move marks a new phase in the ongoing collaboration between the two companies and builds on Beanstalk’s long-standing representation of Kellanova across multiple global markets, including the United States, … [Read more...] about Kellanova Expands Ongoing Partnership With Beanstalk
Ortega Teams With Cheez-It for New Flavored Taco Shells
TLL Staff Ortega, a leading brand of Mexican food products, has partnered with Cheez-It to launch a new crossover snack: Ortega Cheez-It Flavored Taco Shells. The shells, which hit shelves nationwide September 28, combine the tangy cheese flavor of Cheez-It crackers with the signature crunch of Ortega’s hard taco shell. Ortega says the collaboration is designed to make taco … [Read more...] about Ortega Teams With Cheez-It for New Flavored Taco Shells
Sweet Nostalgia Meets ‘Wild’ Sustainability in New Swizzels Collaboration
By Gary Symons TLL Editor in Chief Blonde Sheep Licensing just announced the launch of a new collaboration between Swizzels and Wild, the sustainable personal care company. Swizzels, of course, is the British confectionery brand that came up with Squashies, Drumstick, Refreshers, and Love Hearts. The latter was a big favorite in my childhood; the candy you gave to … [Read more...] about Sweet Nostalgia Meets ‘Wild’ Sustainability in New Swizzels Collaboration
Tapatío and Chipoys Create Spicy Snack Food
By Allison Watkinson TLL Reporter Tapatío Foods has partnered with Chipoys to create new licensed snacks flavored with Tapatío’s signature hot sauce. The collaborative partnership will bring the spice and flavor of Tapatío's hot sauce to Chipoys existing range of thick-cut, Mexican-style potato chips. “Tapatío has always been about bringing people together through flavor,” … [Read more...] about Tapatío and Chipoys Create Spicy Snack Food