By Allison Watkinson TLL Reporter The American Red Cross has been attracting thousands of new blood donors through a partnership with the mobile gaming brand Tetris. The partners are making blood donations fun, while celebrating the 40th anniversary of the groundbreaking game. Starting May 20 and ending June 9, blood donors can receive an exclusive Tetris x Red Cross … [Read more...] about Red Cross Clicks With Tetris For Promotion of Blood Donations
Health Care
Panama Jack Celebrates 50 Years of Summer Spirit at Licensing Expo
TLL Staff As if Las Vegas isn't sunny enough, the endless summer brand Panama Jack just announced its plans to cruise the halls at Licensing Expo. Panama Jack launched as a producer of high end sun tan product, literally starting in 1974 by selling tanning oil to lifeguards from a 1963 surf van! Now celebrating 50 years of sun-soaked memories, Panama Jack says it's … [Read more...] about Panama Jack Celebrates 50 Years of Summer Spirit at Licensing Expo
Innerworld Using Metaverse Tech to Improve Veterans Mental Health
By Gary Symons TLL Editor in Chief The mental health platform Innerworld has announced a new collaboration with the Veterans Health Administration (VHA), aimed at improving veterans’ overall well-being. Innerworld is a mental health and wellness company that uses advanced technology to offer 24/7, always on access to mental health tools and resources. The company was … [Read more...] about Innerworld Using Metaverse Tech to Improve Veterans Mental Health
Brand Central Lifts Tapatío and Myprotein into Spicy Sports Nutrition Partnership
By Allison Watkinson TLL Reporter Myprotein has entered a licensing partnership with Tapatío Hot Sauce to create a selection of limited-edition sports nutrition products. The partnership between the two brands was brokered by Tapatío's exclusive licensing agency, Brand Central. Brand Central LLC is a global licensing and brand management agency that provides comprehensive … [Read more...] about Brand Central Lifts Tapatío and Myprotein into Spicy Sports Nutrition Partnership
Crest + Oral B Puts Smile on Your Face With Rube Goldberg Machine Challenge
By Gary Symons TLL Editor in Chief The Rube Goldberg Institute says it's thrilled to have Crest + Oral B as sponsors for the 2024 Rube Goldberg Machine Contest. The involvement of Crest in the annual challenge truly is a special event for the Institute. This will be the 35th anniversary of the Rube Goldberg Machine Contest (RGMC), which is marking the occasion by … [Read more...] about Crest + Oral B Puts Smile on Your Face With Rube Goldberg Machine Challenge
ZAG and Institute Rafaël Launch Program For Children With Cancer
By Allison Watkinson TLL Reporter ZAG is establishing a global initiative with Institute Rafaël to provide free holistic therapies to children with cancer. The Rafaël Integrative Health Institute is a pilot project aimed at transforming oncology and health care through individually-tailored treatment plans that focus on improving overall quality of life. “It is … [Read more...] about ZAG and Institute Rafaël Launch Program For Children With Cancer
Headspace Selected As Castell’s New Mental Health Partner
By Allison WatkinsonTLL ReporterIntermountain Health’s Castell subsidiary has partnered with Headspace to expand its on-demand mental health care offerings. Castell is a comprehensive health services company that provides analytic products and value-based care solutions to healthcare providers, payers, and organizations. Castell's new partnership with Headspace will provide … [Read more...] about Headspace Selected As Castell’s New Mental Health Partner