Compiled by TLL Staff A diverse slate of brand partnerships has been unveiled this week, spanning fashion, food, collectibles, and entertainment. From nostalgic movie tie-ins to sports memorabilia and children’s books, companies are leaning on collaborations to tap into fan bases and expand retail opportunities. Levi’s x Toy StoryLevi’s is bringing Pixar’s Toy Story to its … [Read more...] about Brand Collaborations Roundup: From Toy Story Denim to Mean Girls Fashion
Corporate
See Who Won at This Year’s Licensing Awards
Article Submitted The winners of this year’s Licensing Awards were crowned on Tuesday, September 16, in a glittering ceremony, with over 1,200 industry executives filling The Great Room at the Grosvenor House Hotel for an evening of celebration. The event opened with Jakki Brown, managing director at Max Publishing (which owns and organises The Licensing Awards), … [Read more...] about See Who Won at This Year’s Licensing Awards
Food and Beverage Reports Show Modest Growth and Challenges for Licensing
By Gary Symons TLL Editor in Chief Global food and beverage sales are holding firm in 2025, with Circana LLC reporting performance in line with earlier forecasts despite economic uncertainty, stubborn inflation in select commodities and evolving consumer behavior. The company’s newly released Circana Compass insights offer a detailed look at the global retail food and … [Read more...] about Food and Beverage Reports Show Modest Growth and Challenges for Licensing
Products of Change Putting Sustainability in the Spotlight at BLE
By Gary Symons TLL Editor in Chief Products of Change (POC) is set to take center stage at Brand Licensing Europe (BLE) this October, spotlighting sustainability and innovation in the licensing industry through a series of talks, showcases and collaborations. The organization will host its “POC Power Hour” in the Networking Hub on Tuesday, October 7, bringing together … [Read more...] about Products of Change Putting Sustainability in the Spotlight at BLE
Octane5 Builds Licensing Specific CRM Into BrandComply
By Gary Symons TLL Editor in Chief Licensing software company Octane5 has just released a major update to BrandComply, adding an industry-specific Customer Relations Management system (CRM) named Deal. Octane5 president Mike Dunn said the idea for Deal was inspired by customers, who found solutions like Salesforce didn’t meet their specific needs. “That development … [Read more...] about Octane5 Builds Licensing Specific CRM Into BrandComply
Crowdsourcing Authenticity: Octane5 Says Future of Brand Protection Lies with Consumers
By Gary Symons TLL Editor in Chief Counterfeit goods have always been the dark underbelly of the licensing industry. From fake Disney merchandise to knockoff handbags and collectible toys, illicit products drain billions from legitimate companies while eroding consumer trust. The challenge has grown more complex in recent years as counterfeiters leverage global … [Read more...] about Crowdsourcing Authenticity: Octane5 Says Future of Brand Protection Lies with Consumers
Jason Returns, in Licensing Deals and News You May Have Missed
Jason is Back as Angry Orchard Hard Cider Partners on a Horror Movie Short Film Angry Orchard Hard Cider and Horror, Inc.’s Jason Universe have partnered on a chilling new short film, “Sweet Revenge,” celebrating the slasher icon’s 45th anniversary. The 13-minute vignette features two real fans cast as Jason’s on-screen victims, marking what the brand calls the first time a … [Read more...] about Jason Returns, in Licensing Deals and News You May Have Missed
Pelham Leather Goods Partners With London Zoo on ‘Wild’ Collection
TLL Staff Pelham Leather Goods Ltd. has announced a new brand collaboration with London Zoo, unveiling a Spring/Summer 2026 collection that blends fashion with conservation. The partnership marks the first time Pelham, known for its luxury luggage and accessories, has teamed with the Zoological Society of London (ZSL), the global conservation charity that operates London … [Read more...] about Pelham Leather Goods Partners With London Zoo on ‘Wild’ Collection
What Are You Unveiling at BLE 2025?
TLL Staff The Brand Licensing Europe tradeshow is coming up fast, and TLL wants to lend your marketing department a helping hand! We're interested to see what types of new products, intellectual property and programs our readers and partners are going to be presenting at BLE this year, and we're sure everyone else is too. So, if you'd like to send us a short, roughly … [Read more...] about What Are You Unveiling at BLE 2025?
Cheez-It Creates a Savory Twist on the Gingerbread House
TLL Staff A holiday staple is getting a bold new twist this year, as Cookies United and Cheez-It unveiled the Cheez-It Holiday House Kit, a limited-edition take on the traditional gingerbread house. The kit replaces gingerbread walls with cheese-flavored cookies and includes Cheez-It crackers, candies and icing for decorating. Cookies United, a bakery company known for … [Read more...] about Cheez-It Creates a Savory Twist on the Gingerbread House