By Allison Watkinson TLL Reporter Tapatío Hot Sauce and Morehouse Foods have teamed up to introduce a new condiment collaboration called Tapatío Spicy Yellow Mustard. Morehouse Foods is a family-owned mustard manufacturing company that has specialized in developing premium condiments and sauces since 1898. The company now produces and distributes its award-winning … [Read more...] about Tapatío and Morehouse Cook Up Spicy Yellow Mustard
Corporate
Seismic Shakeup in Licensing as CAA Brand Management Acquires Beanstalk
By Gary Symons TLL Editor in Chief CAA Brand Management has reached an agreement to acquire Beanstalk in a deal that would create the world's largest licensing agency. Creative Artists Agency (CAA), the parent company of CAA Brand Management, announced the agreement on November 19. The deal will merge two of the Top 10 licensing agencies worldwide into a single entity, … [Read more...] about Seismic Shakeup in Licensing as CAA Brand Management Acquires Beanstalk
Blendtec and Geoffrey Zakarian Cook Up Licensed Kitchenware
By Allison Watkinson TLL Reporter Blendtec has partnered with Food Network star Geoffrey Zakarian to introduce a collaborative Blendtec Zakarian Pro Blender to home chefs. “We’re thrilled to have Iron Chef Zakarian as part of our team, helping to adapt our restaurant-grade blenders into an easy-to-use high-performance blender for the home chef. said Blendtec CEO, Keith … [Read more...] about Blendtec and Geoffrey Zakarian Cook Up Licensed Kitchenware
Licensing Roundup: Top Deals You May Have Missed
Entertainment: Govee Releases Zootopia 2-Themed Outdoor Lighting Kits Global smart-lighting innovator Govee is working with Walt Disney Animation Studios on a first-time collaboration tied to the upcoming film Zootopia 2, due in theatres November 26, 2025. The partnership features Govee’s outdoor lighting portfolio—including Permanent Outdoor Lights Prism, Curtain Lights Pro, … [Read more...] about Licensing Roundup: Top Deals You May Have Missed
Products of Change Announces Winners of SDG Awards
Article Submitted by Kathryn Brand of POC On November 5, Products of Change held its annual conference and the POC SDG Awards, given out by Caroline Petit, deputy director of the United Nations Regional Information Centre, celebrating the sustainable changemakers in the brand, licensing, and retail industry. Across the Products of Change Community, more than 1,500 … [Read more...] about Products of Change Announces Winners of SDG Awards
Heinz Releases Some Saucy Luggage in Deal With Herschel
By Gary Symons TLL Editor in Chief The Canadian lifestyle brand Herschel Supply's latest luggage line is the epitome of good taste ... literally ... thanks to a clever collab with HEINZ. The global leader in condiments announced its first-ever collaboration with Herschel, a Vancouver-based lifestyle brand that has gone global. The partners say their partnership is … [Read more...] about Heinz Releases Some Saucy Luggage in Deal With Herschel
Tillamook and Kewpie Finally Resolve the Debate Over Grilled Cheese
By Gary Symons TLL Editor in Chief There are few foods that so simply solve the need for comfort food as the classic grilled cheese. Prepared in minutes, and combining the crunch of crispy toasted bread with the glory of melted cheese, the grilled cheese is a lunch-time staple that anyone could master. Or, could they? In truth, the grilled cheese is a matter of … [Read more...] about Tillamook and Kewpie Finally Resolve the Debate Over Grilled Cheese
Too Good to be True? TLL Offers $1,500 in Free Ads for Prime Members
TLL Staff Everyone in licensing knows the importance of marketing, but the ability to market is also tied to your marketing budget. It’s also true that marketing is most important during tougher economic times, which is when budgets get squeezed. The Licensing Letter has come up with a solution that literally won’t cost our members a cent, offering free advertising for … [Read more...] about Too Good to be True? TLL Offers $1,500 in Free Ads for Prime Members
WD-40 Brand Wipes Away the Competition—Now in Towel Form
By Gary Symons TLL Editor in Chief The brand that’s been loosening bolts and saving weekends for generations is now helping you clean up the mess afterward. WD-40 Company, in partnership with licensing agency Earthbound, just launched the brand's first-ever licensed product at SEMA, expanding the iconic brand beyond the can. The new line, developed with Caco Abbo … [Read more...] about WD-40 Brand Wipes Away the Competition—Now in Towel Form
St. Jude Launches its Annual Thanks and Giving Campaign
By Allison Watkinson TLL Reporter St. Jude Children’s Research Hospital is launching its 22nd annual Thanks and Giving campaign with celebrity and brand partnerships. “I’m incredibly proud to have been part of the St. Jude family for more than 17 years and I knew from day one I’d always be involved, whether through my voice or my presence,” said Luis Fonsi. “St. Jude is not … [Read more...] about St. Jude Launches its Annual Thanks and Giving Campaign