The Licensing Letter

Corporate

Westinghouse Names JRL Group as its Licensing Representative

By Allison Watkinson TLL Reporter The Westinghouse electricity and home appliance brand has named JRL Group as its exclusive brand licensing agency. “We are honored to be entrusted with the stewardship of such an iconic brand,” said JRL Group president, Andrew Lieb “Westinghouse represents a rare combination of heritage and relevance. Our goal is to translate that equity … [Read more...] about Westinghouse Names JRL Group as its Licensing Representative

Fire Brands and Perfetti Van Melle Launch Airheads Soda

By Allison Watkinson TLL Reporter Perfetti Van Melle and Fire Brands have teamed up to develop and distribute a line of licensed soda based on Airheads candy. The new Airheads beverage collection includes four varieties inspired by the bright colors and fruity taffy flavors of the confectionary brand. The flavors featured in the collection are strawberry, blue raspberry, … [Read more...] about Fire Brands and Perfetti Van Melle Launch Airheads Soda

Krispy Kreme and Peanuts Announce Licensed Holiday Doughnuts

By Allison Watkinson TLL Reporter Krispy Kreme has partnered with Peanuts Worldwide to create a licensed holiday collection is inspired by members of the Peanuts gang. Offered in a custom dozen box, the Peanuts collection features three licensed doughnuts alongside two returning Krispy Kreme holiday varieties. “Just like Charlie Brown, Snoopy and the Peanuts gang, our new … [Read more...] about Krispy Kreme and Peanuts Announce Licensed Holiday Doughnuts

Surge Brands Named Global Licensing Agent for Pine Glo

By Allison Watkinson TLL Reporter Surge Brands has been named the exclusive global licensing agent for the Pine Glo cleaning and disinfectant brand. Under the terms of the partnership, Surge Brands will develop a major expansion program that will introduce the cleaning brand to new retail markets and product categories. The licensing expansion will include consumer … [Read more...] about Surge Brands Named Global Licensing Agent for Pine Glo

Guinness Celebrates Holiday Baking with the Last Crumb

By Allison Watkinson TLL Reporter Guinness has partnered with the Last Crumb bakery for a licensed cookie collection inspired by the signature flavor of Guinness beer. "We've always believed the best part of the holidays isn't what's on the table but who's around it," said Guinness director, Karissa Downer. "Partnering with Last Crumb lets us turn that idea into something … [Read more...] about Guinness Celebrates Holiday Baking with the Last Crumb

Here’s Why Parmigiano Reggiano Seeks a Starring Role in TV and Film

By Gary Symons TLL Editor in Chief Hollywood films are going to get a bit more cheesy, as Italy's Parmigiano Reggiano Consortium has signed with United Talent Agency. The big wheel of cheese, known for its 'grate' performance in kitchens and restaurants worldwide, is now seeking a starring role in television and film. And of course, you don't get far without a good agent, … [Read more...] about Here’s Why Parmigiano Reggiano Seeks a Starring Role in TV and Film

RobSol Indústria Optica Named as Reebok Eyewear Partner in Brazil

By Gary Symons TLL Editor in Chief Authentic Brands Group has always had a sharp eye for a good deal, and this week announced the signing of a new partner for its Reebok eyewear lines. Authentic, one of the world's largest licensing companies, and owner of dozens of top global brands, including Reebok, has signed an agreement with RobSol Indústria Óptica (RobSol) for … [Read more...] about RobSol Indústria Optica Named as Reebok Eyewear Partner in Brazil

Jazwares Cares Teams Up with Charity Navigator and Feed the Children

By Allison Watkinson TLL Reporter Jazwares Cares has launched a philanthropic partnership with Charity Navigator and Feed the Children to donate toys to families experiencing hardship. “Holiday giving has a ripple effect. It reminds us that generosity can be both deeply personal and profoundly collective,” said Charity Navigator CEO, Michael Thatcher. “Through this … [Read more...] about Jazwares Cares Teams Up with Charity Navigator and Feed the Children

Registration Now Open For Licensing Expo 2026

TLL Staff It's never too early to get ready for Licensing Expo, and registration has now opened for the most important show in the global licensing industry. Organizers announced they have opened registration for the 2026 Licensing Expo, which will be held May 19 to 21 at the Mandalay Bay Convention Center in Las Vegas. The annual trade show, produced by Informa’s Global … [Read more...] about Registration Now Open For Licensing Expo 2026