By Gary Symons TLL Editor in Chief A fascinating new brand company, Reboot Brands, was just launched by the founders of licensing agencies Surge Brands and Surge Licensing. Reboot is a brand company with a difference, headed by Ari Freedman, CEO of Surge Brands, and father Mark Freedman, CEO of Surge Licensing. The two stalwarts in the global licensing industry said … [Read more...] about Mark and Ari Freedman Launch Reboot Brands and Bring Back Certs
Corporate
Toast It or Roast It? Original Donut Shop’s Pop-Tart Flavored Coffee
TLL Staff The Original Donut Shop has announced its latest flavor innovation, a Pop-Tarts Brown Sugar Cinnamon flavored K-Cup pod. The new signature flavor is perfect for those who can't face the day without a good cup of coffee and their favorite Pop-Tart. Now you get all that morning goodness in your cup, bursting with notes of brown sugar sweetness, cinnamon flavor and … [Read more...] about Toast It or Roast It? Original Donut Shop’s Pop-Tart Flavored Coffee
Scooters Coffee and WBDGCP Debut Elf Holiday Collaboration
By Allison Watkinson TLL Reporter Scooters Coffee has partnered with WBDGCP for a licensed holiday menu and merch collection inspired by New Line Cinema’s film Elf. Beginning November 1, Scooter’s Coffee is offering a selection of seasonal drinks, food and merchandise based on licensed characters and scenes from the movie. Each drink comes served in a cup with designs … [Read more...] about Scooters Coffee and WBDGCP Debut Elf Holiday Collaboration
Licensing Roundup: Four New Deals You May Have Missed
McDonald’s Serves Up a Holiday Twist With Grinch Meal McDonald's USA is tapping into holiday mischief with the launch of The Grinch Meal, a limited-time offering debuting December 2 at participating restaurants. The combo includes a choice of a Big Mac or 10-piece Chicken McNuggets plus a medium drink, paired with the U.S. debut of Dill Pickle “Grinch Salt” McShaker Fries; a … [Read more...] about Licensing Roundup: Four New Deals You May Have Missed
Westinghouse Names JRL Group as its Licensing Representative
By Allison Watkinson TLL Reporter The Westinghouse electricity and home appliance brand has named JRL Group as its exclusive brand licensing agency. “We are honored to be entrusted with the stewardship of such an iconic brand,” said JRL Group president, Andrew Lieb “Westinghouse represents a rare combination of heritage and relevance. Our goal is to translate that equity … [Read more...] about Westinghouse Names JRL Group as its Licensing Representative
Fire Brands and Perfetti Van Melle Launch Airheads Soda
By Allison Watkinson TLL Reporter Perfetti Van Melle and Fire Brands have teamed up to develop and distribute a line of licensed soda based on Airheads candy. The new Airheads beverage collection includes four varieties inspired by the bright colors and fruity taffy flavors of the confectionary brand. The flavors featured in the collection are strawberry, blue raspberry, … [Read more...] about Fire Brands and Perfetti Van Melle Launch Airheads Soda
Krispy Kreme and Peanuts Announce Licensed Holiday Doughnuts
By Allison Watkinson TLL Reporter Krispy Kreme has partnered with Peanuts Worldwide to create a licensed holiday collection is inspired by members of the Peanuts gang. Offered in a custom dozen box, the Peanuts collection features three licensed doughnuts alongside two returning Krispy Kreme holiday varieties. “Just like Charlie Brown, Snoopy and the Peanuts gang, our new … [Read more...] about Krispy Kreme and Peanuts Announce Licensed Holiday Doughnuts
Surge Brands Named Global Licensing Agent for Pine Glo
By Allison Watkinson TLL Reporter Surge Brands has been named the exclusive global licensing agent for the Pine Glo cleaning and disinfectant brand. Under the terms of the partnership, Surge Brands will develop a major expansion program that will introduce the cleaning brand to new retail markets and product categories. The licensing expansion will include consumer … [Read more...] about Surge Brands Named Global Licensing Agent for Pine Glo
Guinness Celebrates Holiday Baking with the Last Crumb
By Allison Watkinson TLL Reporter Guinness has partnered with the Last Crumb bakery for a licensed cookie collection inspired by the signature flavor of Guinness beer. "We've always believed the best part of the holidays isn't what's on the table but who's around it," said Guinness director, Karissa Downer. "Partnering with Last Crumb lets us turn that idea into something … [Read more...] about Guinness Celebrates Holiday Baking with the Last Crumb
Here’s Why Parmigiano Reggiano Seeks a Starring Role in TV and Film
By Gary Symons TLL Editor in Chief Hollywood films are going to get a bit more cheesy, as Italy's Parmigiano Reggiano Consortium has signed with United Talent Agency. The big wheel of cheese, known for its 'grate' performance in kitchens and restaurants worldwide, is now seeking a starring role in television and film. And of course, you don't get far without a good agent, … [Read more...] about Here’s Why Parmigiano Reggiano Seeks a Starring Role in TV and Film