By Allison Watkinson TLL Reporter Papa Johns and Shaquille O’Neal are relaunching the licensed Shaq-a-Roni pizza as a full-time menu item at the company's restaurants. Originally launched as a limited-time offering in 2020, the Shaq-a-Roni pizza is an XL pizza made with Papa Johns fresh, original dough that is topped with over half a pound of cheese and extra … [Read more...] about Papa Johns and Shaquille O’Neal Bring Back Shaq-a-Roni Pizza
Trademarks/Brands
HI-CHEW and Menchie’s Launch New Frozen Yogurt Collab
By Allison Watkinson TLL Reporter Morinaga America and Menchie's are launching a limited-edition HI-CHEW frozen yogurt flavor as part of their long-standing licensing partnership. Inspired by the Blue Hawaii candy from HI-CHEW's Fantasy Mix, the licensed frozen yogurt features a blend of sweet citrus and juicy pineapple fruit flavors. The new offering is created with … [Read more...] about HI-CHEW and Menchie’s Launch New Frozen Yogurt Collab
Rich’s Debuts Baileys Partnership at IDDBA 2025
By Allison Watkinson TLL Reporter Rich's and Diageo are showcasing their new Baileys licensing partnership at the 2025 International Dairy Deli Bakery Association (IDDBA) conference. Located at booth #2425, Rich's will give IDDBA attendees a first look at its new portfolio of Baileys branded products, while also featuring live demonstrations and experiences. Featuring a … [Read more...] about Rich’s Debuts Baileys Partnership at IDDBA 2025
Dunkin’ Celebrates Donut Day with Stoney Clover Lane
By Allison Watkinson TLL Reporter Dunkin’ has partnered with Stoney Clover Lane to debut a limited-edition accessories collection to commemorate National Donut Day. Celebrated June 6, the National Donut Day collection combines Stoney Clover Lane’s luxury accessories with inspiration from Dunkin’s coffee and donut varieties. “We’re thrilled to partner with Dunkin’ for … [Read more...] about Dunkin’ Celebrates Donut Day with Stoney Clover Lane
Bulldog Named Pinch of Nom’s Licensing Agent
By Allison Watkinson TLL Reporter The Bulldog Licensing agency has been appointed to manage Pinch of Nom's licensing program in the UK and Ireland. Pinch of Nom (PON) is a healthy eating blog and recipe brand that was launched in 2016 by Kate and Kay Allinson. The UK-based culinary brand focuses on providing its readers with healthy recipes, advice and support … [Read more...] about Bulldog Named Pinch of Nom’s Licensing Agent
Albanese World’s Best Names Surge Brands as Licensing Agent
By Allison Watkinson TLL Reporter Surge Brands has been appointed by Albanese Confectionery Group to serve as the global licensing agent for their Albanese World’s Best candy brand. Through the exclusive representation partnership, Surge Brands is developing a licensing program that is designed to expand Albanese World’s Best into new categories and retail markets … [Read more...] about Albanese World’s Best Names Surge Brands as Licensing Agent
Big League Chew Swings for the Fences with IMG Licensing
By Allison Watkinson TLL Reporter Big League Chew has signed a multi-year agreement with IMG Licensing that names the agency as its exclusive global licensing representative. Under the terms of the agreement, IMG Licensing will work to expand the brand across the globe with new licensed products and experiences. The agency will use the chewing gum brand's … [Read more...] about Big League Chew Swings for the Fences with IMG Licensing
Jones Soda and Crayola Launch Co-Branded Craft Beverages
By Allison Watkinson TLL Reporter Jones Soda has signed an agreement with Crayola to create a co-branded soda collection inspired by the brand's limited-edition retired crayon pack. Offered in custom packaging that looks like a Crayola crayon box, the licensed 12-pack features six different flavors of Jones' vibrantly colored craft sodas. Each flavor included in the … [Read more...] about Jones Soda and Crayola Launch Co-Branded Craft Beverages
VW and Beanstalk Shift into High Gear with Video Game Deal
TLL Staff Buckle up, gamers: Volkswagen is steering into the fast lane of interactive entertainment with the help of Beanstalk, a leading brand licensing agency. The global agency has been named the automaker’s exclusive global licensing partner for video games. The collaboration intends to supercharge Volkswagen’s digital presence by expanding its lineup of new and classic … [Read more...] about VW and Beanstalk Shift into High Gear with Video Game Deal
Sour Punch and FunPops Launch Icy Licensing Collaboration
By Allison Watkinson TLL Reporter Alamance Foods and American Licorice Company have launched a partnership to develop FunPops treats with licensed flavors from Sour Punch candy. Scheduled to debut this summer, the first products offered in the co-branded FunPops line will feature Sour Punch flavors like Tropical Citrus Surf, Kiwi Lagoon and Peachy Paradise. The licensed … [Read more...] about Sour Punch and FunPops Launch Icy Licensing Collaboration