TLL Staff Carvel Ice Cream Cakes have introduced updated packaging in grocery stores across the U.S., reflecting the brand’s recent rebrand and aimed at refreshing its presence in the freezer aisle. The redesign comes from I Love Ice Cream Cakes (ILICC), a division of Rich Products Corporation responsible for a portfolio of licensed and branded ice cream cakes, including … [Read more...] about Carvel Gets A Cool New Look For Its Ice Cream Cakes
Trademarks/Brands
Renault Tasks Poetic With Turbocharging Its Global Brand
By Gary Symons TLL Editor in Chief French auto giant Renault has signed a three-year deal with apparel licensee Poetic Brands for apparel and accessories. Under the agreement, Poetic will design, manufacture and distribute adults’ and children’s apparel and accessories for the European market, celebrating Renault as one of the world's top automotive brands. “The … [Read more...] about Renault Tasks Poetic With Turbocharging Its Global Brand
Jimmy Kimmel’s Sidekick Guillermo Spices Up Late Night With New Salsa
By Gary Symons TLL Editor in Chief Guillermo Rodriguez, best known as the longtime on-air sidekick on Jimmy Kimmel Live, is entering the refrigerated foods aisle with the launch of Guillermo’s Salsa. The fresh salsa brand just debuted at Costco locations across the U.S. Northeast, with a broader national rollout planned throughout the rest of 2026, giving fans the perfect … [Read more...] about Jimmy Kimmel’s Sidekick Guillermo Spices Up Late Night With New Salsa
Del Monte Assets Split Up Between Three Bidders in Court Auction
By Gary Symons TLL Editor in Chief The venerable Del Monte Foods brand will live on, but the company itself has been sold off and split up between three different bidders. Founded nearly 140 years ago, Del Monte Foods is among the world's oldest food and beverage companies, and describes itself as the original plant-based food company. Del Monte owns a wide … [Read more...] about Del Monte Assets Split Up Between Three Bidders in Court Auction
Randy’s Donuts in LA to Launch Global Expansion With IMG Licensing
By Gary Symons Randy's Donuts, an LA favorite, wants to make a lot more doughnuts, and a lot more dough. So the iconic snack shop, a well-known landmark and pop culture icon in the City of Angels, has engaged IMG Licensing to help guide an ambitious global expansion plan. Under a new, multi-year partnership, IMG has been engaged as the brand's exclusive licensing … [Read more...] about Randy’s Donuts in LA to Launch Global Expansion With IMG Licensing
IMC Licensing to Boost the Buzz Around Sioux Honey
By Gary Symons TLL Editor in Chief Sioux Honey Cooperative has appointed IMC Licensing as the exclusive licensing agency for its flagship Sue Bee Honey brand. The deal marks a strategic move to extend the brand into new consumer product categories through co-branded partnerships. With IMC now officially in the hive, Sioux Honey is betting that thoughtful licensing can help … [Read more...] about IMC Licensing to Boost the Buzz Around Sioux Honey
The UK’s ‘Jab-uary’ Event Heralds a Revolution in Food and Beverage Licensing
By Gary Symons TLL Editor in Chief A new food marketing program in the United Kingdom called 'Jab-uary' is highlighting major changes in the food and beverage industry, due to the rising popularity of GLP-1 weight loss drugs. It's also a trend that demands attention from the licensing industry, as major players are quickly signing deals to launch new food and beverage … [Read more...] about The UK’s ‘Jab-uary’ Event Heralds a Revolution in Food and Beverage Licensing
Surge Brands Named Licensing Agent for Bosco Chocolate Syrup
By Allison Watkinson TLL Reporter Surge Brands has been appointed by Sea Breeze as the exclusive global licensing agent for its Bosco chocolate syrup brand. Under the new partnership, Surge Brands will work to expand Bosco through a comprehensive licensing program that will reach additional customer demographics, retail markets and product categories. “Bosco is a … [Read more...] about Surge Brands Named Licensing Agent for Bosco Chocolate Syrup
Blonde Sheep Signs Morrisons as First Licensee for Applied Nutrition
By Allison Watkinson TLL Reporter Blonde Sheep Licensing has brokered a long-term partnership between Morrisons and Applied Nutrition for a range of co-branded food products. The multi-year licensing agreement grants Morrisons the exclusive rights to produce and sell meals and food products for the Applied Nutrition brand. “We’re excited to have partnered with … [Read more...] about Blonde Sheep Signs Morrisons as First Licensee for Applied Nutrition
Cinemark and Lowe’s Launch National Popcorn Day Partnership
By Allison Watkinson TLL Reporter Cinemark and Lowe's are teaming up for National Popcorn Day with a two-day Bring Your Own Bucket collaboration. Running from January 18 to 19, the co-branded event allows Cinemark customers to bring their own container to be filled with the theater's concession-style popcorn. “At Cinemark, popcorn is more than just a snack, it is … [Read more...] about Cinemark and Lowe’s Launch National Popcorn Day Partnership