By Gary Symons TLL Editor in Chief Two Western icons are riding together for the first time, and they’re bringing denim and beer under one roof. Wrangler and Coors Banquet have teamed up on the Wrangler x Coors Banquet Collection, a co-branded apparel line that toasts their shared legacy of cowboy grit, craftsmanship and wide-open spaces. The line debuts August 21 and … [Read more...] about Coors and Wrangler Saddle Up for Western-Themed Apparel Line
Trademarks/Brands
Aviation American Gin and Wrexham AFC Raise a Glass to Football History
By Gary Symons TLL Editor in Chief Move over, boring bottles of gin gathering dust on your shelf. Aviation American Gin is back with a limited-edition commemorative pack that celebrates Wrexham AFC’s improbable, borderline cinematic rise to the Championship. Yes, it's the same team that went from “local club with loyal fans” to “Hollywood Netflix darlings who keep winning at … [Read more...] about Aviation American Gin and Wrexham AFC Raise a Glass to Football History
Captain Morgan and Pluto Golf Launch ‘Play the Slice’ Apparel Line
TLL Staff Captain Morgan Sliced is teaming up with Pluto Golf for its first apparel collaboration, introducing the limited-edition Play the Slice Capsule Collection. The line, which debuts Aug. 22 exclusively at Pluto.Golf, includes polos, shorts, hats, windbreakers and Pluto’s P1 sneakers. The gear is designed for golfers who embrace bold looks as much as big swings, said … [Read more...] about Captain Morgan and Pluto Golf Launch ‘Play the Slice’ Apparel Line
Campbell’s Chunky and Pabst Invite Fans to “Crack Open a Warm One”
By Gary Symons TLL Editor in Chief Campbell’s Chunky has always billed itself as the soup that eats like a meal. Now, thanks to a partnership with Pabst Blue Ribbon, it might also drink like one. The two brands have joined forces on a pair of new creations that combine hearty comfort food with a splash of PBR’s malty flavor. The two new products are a "Beer Cheese with … [Read more...] about Campbell’s Chunky and Pabst Invite Fans to “Crack Open a Warm One”
Surge Brands Scoops Up First Licensing Deals For Mister Softee
TLL Staff Surge Brands has announced the first wave of licensing partners for Mister Softee, expanding the iconic ice cream truck brand into new product categories aimed at reaching younger generations of consumers. The program’s initial partners include Centric Beauty/Taste Beauty for health and beauty products, Multipet for pet toys and accessories, C-Life Group for apparel … [Read more...] about Surge Brands Scoops Up First Licensing Deals For Mister Softee
Energizer and Jeep Partner on Rugged New Lighting Collection
By Gary Symons TLL Editor in Chief Energizer Holdings Inc. has partnered with the Jeep brand to launch a new collection of portable lighting products designed for outdoor enthusiasts. The Jeep x Energizer collection, available online and at select U.S. retailers, includes eight lighting products ranging from headlamps and lanterns to flashlights and keychain accessories. … [Read more...] about Energizer and Jeep Partner on Rugged New Lighting Collection
Surge Brands Appointed Global Agent for Stuffed Puffs
By Allison Watkinson TLL Reporter Surge Brands has been appointed as the exclusive worldwide licensing agent for the filled marshmallow company, Stuffed Puffs. Under the terms of the representation partnership, Surge Brands will develop a comprehensive licensing program for the confectionary brand. The agency will be seeking new Stuffed Puffs licensing partnerships … [Read more...] about Surge Brands Appointed Global Agent for Stuffed Puffs
New Holland Brewing and D&D Reunite with New Dragon’s Milk Flavor
By Allison Watkinson TLL Reporter New Holland Brewing and Wizards of the Coast are renewing their partnership to create new D&D-themed Dragon’s Milk Reserves. The first flavor to launch for the renewed partnership is a Coconut Rum Barrel Reserve based on the rare Dragon Turtle monster from the D&D franchise. Featuring inspiration from D&D lore, the … [Read more...] about New Holland Brewing and D&D Reunite with New Dragon’s Milk Flavor
Hormel Foods and Dr. Seuss Enterprises Serve Up Green Eggs & SPAM
By Allison Watkinson TLL Reporter Hormel Foods has partnered with Dr. Seuss Enterprises to introduce a collection of co-branded Green Eggs & SPAM products. The partnership is highlighted by a Green Eggs & SPAM classic twin pack which features limited-edition artwork for the 65th anniversary of Dr. Seuss's popular book. "The iconic rhythm and rhymes of Dr. … [Read more...] about Hormel Foods and Dr. Seuss Enterprises Serve Up Green Eggs & SPAM
Hissho Sushi Rolls into Licensing with Mike’s Hot Honey
By Allison Watkinson TLL Reporter Hissho Sushi has teamed up with Mike's Hot Honey to deliver a limited-edition sushi roll to its network of retail partners. The exclusive Hissho Sushi product is a spicy California roll that is topped with maple smoked salmon, Japanese BBQ sauce, sriracha, onions, sesame seeds and a Mike's Hot Honey Extra Hot finishing drizzle. The … [Read more...] about Hissho Sushi Rolls into Licensing with Mike’s Hot Honey