By Gary Symons TLL Editor in Chief A California court has put Shelby back in the driver's seat for brand ownership of the legendary GT500 Shelby Mustang. In a story that seems like it was pulled from a film script, the Shelby Trust has been fighting for a decade to win back its trademark, which was claimed by the producer of three Hollywood films that featured the car. It … [Read more...] about Licensing Law: Shelby Wins Trademark Fight Over the GT 500 Mustang Brand
Trademarks/Brands
Who’s News: Brand Central Promotes Several Execs as Company Grows
By Gary Symons TLL Editor in Chief Three execs at Brand Central were promoted this week as the licensing agency posts more growth in 2023. Brand Central is among the world's largest licensing agencies by revenue, and a top player in the food and beverage sector in particular. However, it also has seen rapid growth in other parts of its business, particularly in manufacturing … [Read more...] about Who’s News: Brand Central Promotes Several Execs as Company Grows
Persona 5 Tactica Takes Over Gyu-Kaku Japanese BBQ Locations Across America
By Allison Watkinson TLL Reporter In collaboration with SEGA of America and ATLUS, Gyu-Kaku Japanese BBQ is hosting a Persona 5 Tactica licensing promotion at participating restaurant locations.Gyu-Kaku Japanese BBQ is a global restaurant chain that serves freshly prepared meats and other food that is cooked on a table-top smokeless grill.The in-store licensing promotion will … [Read more...] about Persona 5 Tactica Takes Over Gyu-Kaku Japanese BBQ Locations Across America
Must Read: Goldenberry Farms Offers Unique Benefits for Licensing Partners in Food & Beverage
By Gary Symons TLL Editor in Chief If you want to grow your licensing opportunities, Christopher Palumbo would argue you might want to check out the people who know the most about growing, namely, farmers. Palumbo is an officer and one of the founders at Goldenberry Farms, a fascinating experiment in sustainable agriculture that has grown at a blistering pace since it was … [Read more...] about Must Read: Goldenberry Farms Offers Unique Benefits for Licensing Partners in Food & Beverage
Licensing Briefs: Paw Patrol, Guy Fieri, Netflix Collectibles and Jumanji Video Game
Players Return To the World of Jumanji in New Video Game Outright Games has just launched Jumanji: Wild Adventures, a new action-adventure game set in the world of the Jumanji films. Players will return to the jungle to recover The Jewel of Jumanji in a sequel to Outright Games’ 2019 video game, Jumanji: The Video Game. This new outing features an expansive world … [Read more...] about Licensing Briefs: Paw Patrol, Guy Fieri, Netflix Collectibles and Jumanji Video Game
Kraft Heinz Becomes Primary Manufacturer for Taco Bell Retail Products
By Allison Watkinson TLL Reporter Taco Bell has made a major move in its retail food product division, appointing Kraft Heinz as its primary manufacturer. It's also a big deal even for a food and beverage giant like Kraft Heinz, which is doubling down hard on the Mexican cuisine category. The partners say the goal is to provide more consumers the opportunity to enjoy Taco … [Read more...] about Kraft Heinz Becomes Primary Manufacturer for Taco Bell Retail Products
Travis Kelce Scores With Frozen BBQ Meal Entrees at Walmart
By Gary Symons TLL Editor in Chief Kansas City Chief's star tight end Travis Kelce—aka Taylor Swift's boyfriend—has a new line of frozen BBQ dinners at Walmart. Kelce is said to love Kansas City barbecue almost as much as certain pop stars, as it's rumored he can often be found at Joe’s Kansas City Bar-B-Que enjoying the burnt ends or meat-packed Z-Man … [Read more...] about Travis Kelce Scores With Frozen BBQ Meal Entrees at Walmart
Ferrara Candy Company to Acquire Jelly Belly in Sweet Deal
By Gary Symons TLL Editor in Chief The Ferrara Candy Company says it has reached an agreement to acquire the Jelly Belly Candy Company through its holding company CTH Invest. “Our dedication to creating high-quality, innovative sugar confections for the world and our deep relationships with retailers aligns perfectly with the Jelly Belly track record and passion for … [Read more...] about Ferrara Candy Company to Acquire Jelly Belly in Sweet Deal
Fashion Angels, Me & The Bees Launch Lemonade Stand Starter Kit
By Gary Symons TLL Editor in Chief Walmart is offering a Lemonade Stand Starter Kit to allow kids to follow in the footsteps of lemonade entrepreneur Mikhaila Ulmer. Ulmer is a legendary young enterpreneur who started a lemonade stand in her front yard in Austin, Texas in 2009, when she was only four years old. She has since grown the business to a national brand with … [Read more...] about Fashion Angels, Me & The Bees Launch Lemonade Stand Starter Kit
Menz and Bulla Create ‘Frozen Version’ of Australia’s Classic Violet Crumble Chocolate Bar
TLL Staff The licensing agency Asembl has brought the classic Australian brands Menz Violet Crumble and Bulla together for a new ice cream product. Menz says the resulting Violet Crumble ice cream is not only “earth shatteringly delicious,” but is also a taste of Aussie nostalgia. “When we were looking for a partner to help bring this Violet Crumble product to life, … [Read more...] about Menz and Bulla Create ‘Frozen Version’ of Australia’s Classic Violet Crumble Chocolate Bar