By Allison Watkinson TLL Reporter Alamance Foods and American Licorice Company have launched a partnership to develop FunPops treats with licensed flavors from Sour Punch candy. Scheduled to debut this summer, the first products offered in the co-branded FunPops line will feature Sour Punch flavors like Tropical Citrus Surf, Kiwi Lagoon and Peachy Paradise. The licensed … [Read more...] about Sour Punch and FunPops Launch Icy Licensing Collaboration
Trademarks/Brands
Kellanova Expands GWFG Partnership with Pop-Tarts Ice-Cream
By Allison Watkinson TLL Reporter Kellanova is continuing its licensing partnership with the Golden West Food Group (GWFG) for a new Pop-Tarts ice cream collection. “We’re incredibly proud of our continued collaboration with Golden West Food Group,” said Kellanova senior director, David Lee. "These new launches are a fun and flavorful celebration of our brands, and … [Read more...] about Kellanova Expands GWFG Partnership with Pop-Tarts Ice-Cream
International Delight Rolls Out Cinnabon Iced Coffee
By Allison Watkinson TLL Reporter International Delight has launched a partnership with Cinnabon for a licensed iced coffee flavor and sweepstakes promotion. Developed as the newest addition to International Delight's iced coffee collection, the beverage is sold as a 16 oz ready-to-drink can that is flavored to taste like Cinnabon's classic cinnamon buns with cream … [Read more...] about International Delight Rolls Out Cinnabon Iced Coffee
Ryan Reynolds Cracks Breakfast Code with Egg-cellent Tim Hortons Collaboration
Scrambled eggs, hashbrowns, and a side of Vancouver air: Tim Hortons teams up with Canada's favorite wisecracking export. By Gary Symons TLL Editor in Chief Tim Hortons has teamed up with proud Canadian Ryan Reynolds to launch a new breakfast item that’s as bold as a Deadpool monologue and just as satisfying. Ryan’s Scrambled Eggs breakfast box is now a real thing, and is … [Read more...] about Ryan Reynolds Cracks Breakfast Code with Egg-cellent Tim Hortons Collaboration
Bush’s and Bluey Team Up to Launch Family-Friendly Baked Beans
By Gary Symons TLL Editor in Chief Bush’s Beans and BBC Studios have announced a new collaboration inspired by the popular animated children’s series Bluey, unveiling Bush’s Bluey Baked Beans. The new canned product is aimed at bringing playful family moments from the screen to the dinner table. Bush’s Bluey Baked Beans is directly inspired by scenes from Bluey episodes … [Read more...] about Bush’s and Bluey Team Up to Launch Family-Friendly Baked Beans
Surge Brands and Romano’s Macaroni Grill Develop Licensing Program
By Allison Watkinson TLL Reporter Surge Brands has been appointed as the exclusive global licensing agent for the Romano’s Macaroni Grill restaurant brand. Known for its from-scratch Italian cuisine, Romano’s Macaroni Grill is a restaurant brand that is inspired by cultural traditions from Italy. The restaurant franchise company utilizes open kitchen concepts, honor system … [Read more...] about Surge Brands and Romano’s Macaroni Grill Develop Licensing Program
It’s ‘Smoothie Sailing’ for Jamba x Jel Sert Beverage Collaboration
By Gary Symons TLL Editor in Chief In a juicy move shaking up the beverage aisle, The Jel Sert Company has teamed up with smoothie giant Jamba to launch Jamba Singles To Go!, a new line of powdered drink sticks inspired by Jamba’s iconic smoothie flavors. This collaboration marks Jamba’s first foray into the fast-growing stick-pack drink category, delivering the brand’s … [Read more...] about It’s ‘Smoothie Sailing’ for Jamba x Jel Sert Beverage Collaboration
WeightWatchers and DB Foods Partner on Some Lean and Mean Protein
TLL Staff Photo Courtesy of DB Foods Top British meat wholesaler DB Foods has partnered with WeightWatchers to launch a new range of ready-to-cook protein products aimed at health-conscious consumers. The collaboration marks a move by both companies to meet growing consumer demand for convenient, nutritious meal options. The WeightWatchers-branded line, developed in … [Read more...] about WeightWatchers and DB Foods Partner on Some Lean and Mean Protein
Rich Products and Hometown Foods Sweeten Deal with Funfetti Cake
By Allison Watkinson TLL Reporter Rich Products and Hometown Foods are expanding their lineup of Funfetti dessert solutions with a pre-made cake layer for in-store bakeries. Fully baked with Funfetti's birthday cake flavor and candy bits, the licensed cake layer is designed to help bakeries deliver custom creations with ease. This new offering expands Rich's existing … [Read more...] about Rich Products and Hometown Foods Sweeten Deal with Funfetti Cake
CAA Tapped to Expand Anheuser-Busch Global Licensing Program
TLL Staff CAA Brand Management has been named the global licensing agency for Anheuser-Busch, expanding its longtime relationship with the brewing giant. The announcement signals a renewed push to take Anheuser-Busch’s brand portfolio beyond the beer aisle, and into a frothy mix of consumer product categories around the world. As part of the agreement, CAA Brand Management … [Read more...] about CAA Tapped to Expand Anheuser-Busch Global Licensing Program