The Licensing Letter

Trademarks/Brands

Toast It or Roast It? Original Donut Shop’s Pop-Tart Flavored Coffee

TLL Staff The Original Donut Shop has announced its latest flavor innovation, a Pop-Tarts Brown Sugar Cinnamon flavored K-Cup pod. The new signature flavor is perfect for those who can't face the day without a good cup of coffee and their favorite Pop-Tart. Now you get all that morning goodness in your cup, bursting with notes of brown sugar sweetness, cinnamon flavor and … [Read more...] about Toast It or Roast It? Original Donut Shop’s Pop-Tart Flavored Coffee

Scooters Coffee and WBDGCP Debut Elf Holiday Collaboration

By Allison Watkinson TLL Reporter Scooters Coffee has partnered with WBDGCP for a licensed holiday menu and merch collection inspired by New Line Cinema’s film Elf. Beginning November 1, Scooter’s Coffee is offering a selection of seasonal drinks, food and merchandise based on licensed characters and scenes from the movie. Each drink comes served in a cup with designs … [Read more...] about Scooters Coffee and WBDGCP Debut Elf Holiday Collaboration

Fire Brands and Perfetti Van Melle Launch Airheads Soda

By Allison Watkinson TLL Reporter Perfetti Van Melle and Fire Brands have teamed up to develop and distribute a line of licensed soda based on Airheads candy. The new Airheads beverage collection includes four varieties inspired by the bright colors and fruity taffy flavors of the confectionary brand. The flavors featured in the collection are strawberry, blue raspberry, … [Read more...] about Fire Brands and Perfetti Van Melle Launch Airheads Soda

Krispy Kreme and Peanuts Announce Licensed Holiday Doughnuts

By Allison Watkinson TLL Reporter Krispy Kreme has partnered with Peanuts Worldwide to create a licensed holiday collection is inspired by members of the Peanuts gang. Offered in a custom dozen box, the Peanuts collection features three licensed doughnuts alongside two returning Krispy Kreme holiday varieties. “Just like Charlie Brown, Snoopy and the Peanuts gang, our new … [Read more...] about Krispy Kreme and Peanuts Announce Licensed Holiday Doughnuts

Guinness Celebrates Holiday Baking with the Last Crumb

By Allison Watkinson TLL Reporter Guinness has partnered with the Last Crumb bakery for a licensed cookie collection inspired by the signature flavor of Guinness beer. "We've always believed the best part of the holidays isn't what's on the table but who's around it," said Guinness director, Karissa Downer. "Partnering with Last Crumb lets us turn that idea into something … [Read more...] about Guinness Celebrates Holiday Baking with the Last Crumb

Here’s Why Parmigiano Reggiano Seeks a Starring Role in TV and Film

By Gary Symons TLL Editor in Chief Hollywood films are going to get a bit more cheesy, as Italy's Parmigiano Reggiano Consortium has signed with United Talent Agency. The big wheel of cheese, known for its 'grate' performance in kitchens and restaurants worldwide, is now seeking a starring role in television and film. And of course, you don't get far without a good agent, … [Read more...] about Here’s Why Parmigiano Reggiano Seeks a Starring Role in TV and Film

Tapatío and Morehouse Cook Up Spicy Yellow Mustard

By Allison Watkinson TLL Reporter Tapatío Hot Sauce and Morehouse Foods have teamed up to introduce a new condiment collaboration called Tapatío Spicy Yellow Mustard. Morehouse Foods is a family-owned mustard manufacturing company that has specialized in developing premium condiments and sauces since 1898. The company now produces and distributes its award-winning … [Read more...] about Tapatío and Morehouse Cook Up Spicy Yellow Mustard

Blendtec and Geoffrey Zakarian Cook Up Licensed Kitchenware

By Allison Watkinson TLL Reporter Blendtec has partnered with Food Network star Geoffrey Zakarian to introduce a collaborative Blendtec Zakarian Pro Blender to home chefs. “We’re thrilled to have Iron Chef Zakarian as part of our team, helping to adapt our restaurant-grade blenders into an easy-to-use high-performance blender for the home chef. said Blendtec CEO, Keith … [Read more...] about Blendtec and Geoffrey Zakarian Cook Up Licensed Kitchenware

Heinz Releases Some Saucy Luggage in Deal With Herschel

By Gary Symons TLL Editor in Chief The Canadian lifestyle brand Herschel Supply's latest luggage line is the epitome of good taste ... literally ... thanks to a clever collab with HEINZ. The global leader in condiments announced its first-ever collaboration with Herschel, a Vancouver-based lifestyle brand that has gone global. The partners say their partnership is … [Read more...] about Heinz Releases Some Saucy Luggage in Deal With Herschel