The Licensing Letter

Entertainment

PNC Foundation and Fred Rogers Productions Expand Charitable Partnership 

By Allison Watkinson TLL Reporter PNC Foundation has expanded its partnership with Fred Rogers Productions with a charitable grant that will support its Alma’s Way series. Made through its PNC Grow Up Great initiative, the $1.4 million grant will help grow both the Alma's Way franchise and the organization's various community outreach programs. The outreach programs … [Read more...] about PNC Foundation and Fred Rogers Productions Expand Charitable Partnership 

SmashSwing Immersive and Atari Partner for Golf-inspired Games

By Allison Watkinson TLL Reporter SmashSwing Immersive has partnered with Atari to develop two golfing simulators based on the company's Asteroids and Centipede arcade gaming properties. The licensed SmashSwing gaming simulators will bring elements from the two long-standing arcade properties to library library of sports-inspired interactive entertainment. This will allow … [Read more...] about SmashSwing Immersive and Atari Partner for Golf-inspired Games

Lion Forge Partners with TalesVision for Lostlings Adaptation

By Allison Watkinson TLL Reporter Lion Forge Entertainment has signed a licensing agreement to adapt TalesVision's short-form Lostlings YouTube series into a long-form live-action show. The long-form adaptation of the Lostlings IP will be executive produced by experienced professionals from the Lion Forge Entertainment studio. This includes the company's CEO and founder … [Read more...] about Lion Forge Partners with TalesVision for Lostlings Adaptation

pocket.watch Named to TIME100 List of Most Influential Companies for 2025

By Gary Symons TLL Editor in Chief The children’s entertainment company pocket.watch has been named to the TIME100 Most Influential Companies of 2025, a recognition of its role in reshaping the creator economy and redefining how young audiences engage with digital content. It's a huge honor for a relatively young company, but also recognizes the role of pocket.watch in an … [Read more...] about pocket.watch Named to TIME100 List of Most Influential Companies for 2025

BBC Earth and Minecraft Education Launch Dinosaur-Themed Learning Adventure

By Gary Symons TLL Editor in Chief BBC Earth and Minecraft Education are digging into a new interactive classroom experience called Building With Dinosaurs. The global educational initiative lets students step into the muddy boots of paleontologists and bring prehistoric creatures to life in true Minecraft style: block by block. The launch coincides with the 2025 return of … [Read more...] about BBC Earth and Minecraft Education Launch Dinosaur-Themed Learning Adventure

IPX Appoints Big Picture Licensing To Manage BT21

By Allison Watkinson TLL Reporter IPX has appointed Big Picture Licensing to represent its BT21 character brand in the UK, Eire and EMEA markets. As the official representative of the global character IP, Big Picture Licensing will be responsible for finding and securing new licensing partnerships for BT21. The BT21 licensing program will be seeking new licensees across … [Read more...] about IPX Appoints Big Picture Licensing To Manage BT21

Selfridges Celebrates Black Sabbath with In-Store Experience

By Allison Watkinson TLL Reporter Selfridges has partnered with Black Sabbath and Bravado for a licensed fan experience inspired by the band's final UK show. Designed to celebrate Black Sabbath's upcoming Birmingham show, Back To The Beginning, the immersive fan experience will offer merchandise, live mural artwork, themed decorations, photo opportunities and more. Open … [Read more...] about Selfridges Celebrates Black Sabbath with In-Store Experience

Sarah J. Maas Appoints IMG Licensing to Represent her Fantasy Novel Portfolio

By Allison Watkinson TLL Reporter Sarah J. Maas has named IMG Licensing as the exclusive consumer products representative for her fantasy novel franchises. Under the terms of the multi-year deal, IMG Licensing will develop and manage a comprehensive licensing program that spans the author's entire fictional universe. This includes popular romantic fantasy book … [Read more...] about Sarah J. Maas Appoints IMG Licensing to Represent her Fantasy Novel Portfolio

Dr. Seuss Enterprises Expands Partnership with Little Dot Studios

By Allison Watkinson TLL Reporter Dr. Seuss Enterprises has renewed and expanded its partnership with Little Dot Studios to further grow its YouTube channel with new content. The partnership renewal comes after a massive surge in viewers and subscriptions for the Dr. Seuss channel that resulted from the two companies previous collaboration last year. The enhanced licensing … [Read more...] about Dr. Seuss Enterprises Expands Partnership with Little Dot Studios