By Allison Watkinson TLL Reporter Merchantwise has launched partnerships for A Minecraft Movie's licensing and retail campaign across Australia and New Zealand. The licensing partnerships offer a range of product types that feature inspiration from both the feature film and the original Minecraft video game. Offered at a variety of major and specialty retail stores, … [Read more...] about Merchantwise Launches A Minecraft Movie Licensing Program in ANZ
Entertainment
Gaylord Hotels Unveils DC Summer with WBDGE
By Allison Watkinson TLL Reporter Gaylord Hotels and WBDGE are introducing an experiential collaboration that will bring licensed DC Superheroes and Villains to select Gaylord locations. Officially launching in May 2025, the DC Summer partnership offers guests more than a dozen themed experiences through participating Gaylord Hotels. These experiences will include … [Read more...] about Gaylord Hotels Unveils DC Summer with WBDGE
Cyanide and Happiness Heads to Space with Pixel Starships
By Allison Watkinson TLL Reporter SavySoda has partnered with Explosm to bring the Cyanide and Happiness webcomic to its online Pixel Starships video game. Available for a limited time, the collaborative partnership offers Pixel Starships players access to licensed content inspired by the dark absurdist comedy found in Cyanide and Happiness. The exclusive in-game content … [Read more...] about Cyanide and Happiness Heads to Space with Pixel Starships
Global Merchandising Services Expands Ozzy Osbourne Licensing Program
By Allison Watkinson TLL Reporter Global Merchandising Services has signed a roster of new licensing partners for Ozzy Osbourne ahead of the rockstar's farewell concert. The expanded licensing program will support the lead-up to the upcoming all-day music show, Back to the Beginning, which will take place on July 5 in Birmingham, UK. Osbourne's farewell concert will … [Read more...] about Global Merchandising Services Expands Ozzy Osbourne Licensing Program
Lucasfilm Games and EA Announce New Star Wars Video Games
By Allison Watkinson TLL Reporter Lucasfilm Games has partnered with Electronic Arts, Bit Reactor and Respawn Entertainment to develop a licensed video game called Star Wars Zero Company. Announced at Star Wars Celebration Japan, the upcoming game will feature single-player turn-based gameplay within Lucasfilms' science-fiction franchise. “Our vision for Star Wars … [Read more...] about Lucasfilm Games and EA Announce New Star Wars Video Games
Disguise Secures Rights to Sonic the Hedgehog in Multi-Year Deal with SEGA of America
By Allison Watkinson TLL Reporter Disguise has signed a global, multi-year agreement with SEGA of America to gain the sole licensing rights for Sonic the Hedgehog costumes. A subsidiary of JAKKS Pacific, Disguise is a licensed costume design company that offers an extensive portfolio of products through its growing network of global distribution partners. This new … [Read more...] about Disguise Secures Rights to Sonic the Hedgehog in Multi-Year Deal with SEGA of America
Kung Fu Panda Joins Forces with Ragnarok Online
By Allison Watkinson TLL Reporter Gravity Interactive and UP&E have launched a licensed Kung Fu Panda integration within the developer's Ragnarok Online video game. The in-game collaboration brings licensed characters, cosmetics and items from DreamWorks Animation's Kung Fu Panda film series to Ragnarok Online's multi-player world, Prontera. Running from April 15 to May … [Read more...] about Kung Fu Panda Joins Forces with Ragnarok Online
Minecraft Experience: Villager Rescue Set to Debut in Canada
By Allison Watkinson TLL Reporter Mojang Studios, Experience MOD and Supply + Demand are bringing Minecraft Experience: Villager Rescue to the Square One Shopping Centre in Mississauga. “Excitement for immersive, in-person experiences in the Mississauga community is strong and growing rapidly,” said Square One Shopping Centre director, Stephen Gascoine. “Building on … [Read more...] about Minecraft Experience: Villager Rescue Set to Debut in Canada
Butterfinger and Borderlands 4 Launch Licensed Sweepstakes
By Allison Watkinson TLL Reporter Ferrero, 2K Games and Gearbox Software have teamed up for a promotional activation featuring Borderlands 4 and the Butterfinger candy brand. Called Game Better with Butterfinger, the collaborative partnership has launched a licensed sweepstakes event that will select a new winner every week until July 31, 2025. The collaboration is designed … [Read more...] about Butterfinger and Borderlands 4 Launch Licensed Sweepstakes
Penguin Ventures Names WildBrain CPLG as Peter Rabbit’s North American Representative
By Allison Watkinson TLL Reporter Penguin Ventures has appointed WildBrain CPLG as The World of Peter Rabbit's North American licensing representative. Under the terms of the agreement, WildBrain CPLG will manage the rights to the literary franchise's licensing program across merchandise, promotions, digital media and live experiences. Launching ahead of two … [Read more...] about Penguin Ventures Names WildBrain CPLG as Peter Rabbit’s North American Representative