TLL Staff Trends International has appointed Greg Czerpak as its new president and chief executive officer, the company announced this week. Czerpak will be tasked with guiding the publisher and manufacturer of licensed posters, stickers, calendars and wall art through its next phase of growth. He brings a track record of leadership across retail, wholesale and … [Read more...] about Who’s News: Trends International Names Greg Czerpak President and CEO
Entertainment
Gemmy Industries and WGDGCP Pair Up for Corpse Bride Décor
By Allison Watkinson TLL Reporter Gemmy Industries and WBDGCP are launching a licensed Halloween décor collection for the 20th anniversary of the Corpse Bride film. Available exclusively at Lowe's, the licensed collection offers several decorative items that can be added to themed Halloween displays. The full collection includes an animated musical cloche, a wall … [Read more...] about Gemmy Industries and WGDGCP Pair Up for Corpse Bride Décor
Netflix Takes a Deep Dive Into Location-Based Entertainment With ‘Netflix House’
By Gary Symons TLL Editor in Chief Stranger Things indeed! Netflix is taking its intellectual property beyond streaming with the debut of Netflix House, a chain of permanent attractions designed to showcase its most popular original series through immersive, licensed experiences. The move follows rapid growth in the location-based entertainment sector, which has seen dozens … [Read more...] about Netflix Takes a Deep Dive Into Location-Based Entertainment With ‘Netflix House’
Ultraman Flies Into Dodgers Stadium
By Allison Watkinson TLL Reporter Tsuburaya Productions has launched a licensing partnership with the Los Angeles Dodgers to host an Ultraman-themed event at Dodgers Stadium. Beginning with a pre-game photo session in CenterField Plaza, the event features a range of activations inspired by characters and imagery from the well-known sci-fi franchise. The Ultraman … [Read more...] about Ultraman Flies Into Dodgers Stadium
Wildbrain CPLG Tagged as Global Licensing Agency for Fuzzballs
TLL Staff Licensing agency WildBrain CPLG has signed a global representation agreement with Kyandii Ltd to expand the reach of Fuzzballs, a fast-growing pop culture brand created by Marc Sach. The partnership will see WildBrain CPLG lead a cross-category licensing program for Fuzzballs in major markets including the U.S., U.K. and Greater China, with plans to expand further … [Read more...] about Wildbrain CPLG Tagged as Global Licensing Agency for Fuzzballs
Backstreet’s Back in Little People Collector Set from Fisher-Price
By Gary Symons TLL Editor in Chief The Backstreet Boys are getting a new look, this time in miniature form. Global Merchandising Services, the worldwide licensing agent for the band, and Fisher-Price announced Tuesday the release of the Little People Collector Backstreet Boys set, a collectible honoring one of the most successful pop groups in history. The set arrives as … [Read more...] about Backstreet’s Back in Little People Collector Set from Fisher-Price
Phreesia is Bringing Sesame Street Characters Into the Doctor’s Office
By Gary Symons TLL Editor in Chief Phreesia is teaming up with Sesame Workshop, the nonprofit behind Sesame Street, to deliver health and wellness messages to parents during children’s medical appointments. Phreesia is a company specializing in digital patient intake and engagement, and has just announced a new licensing partnership with Sesame Workshop. The collaboration, … [Read more...] about Phreesia is Bringing Sesame Street Characters Into the Doctor’s Office
Licensing Deals You May Have Missed: From Coco Gauff’s Smoothie to Transformers Cameras
TLL Staff From tennis stars and tomato candles to horror icons and wizarding cafés, brands are doubling down on collaborations this week. Here are six deals you may have missed this week. Coco Gauff partners with Naked JuiceNaked Juice has tapped U.S. tennis star Coco Gauff for its first-ever athlete-inspired smoothie, unveiled ahead of the U.S. Open. The “Coco Gauff … [Read more...] about Licensing Deals You May Have Missed: From Coco Gauff’s Smoothie to Transformers Cameras
Bath & Body Works Casts a Spell With Disney Villains Fragrance Collection
By Gary Symons TLL Editor in Chief Bath & Body Works is taking a walk on the wicked side with its latest line of fragrances. Fresh off the glittering success of its Disney Princess fragrance collection earlier this year, the retailer is swapping tiaras for thorns with its latest collaboration: The Disney Villains Collection. Launching September 3, the line captures the … [Read more...] about Bath & Body Works Casts a Spell With Disney Villains Fragrance Collection
Kartoon Studios Expands Stan Lee Brand with Global Brand Partnerships
TLL Staff Kartoon Studios, Inc. just announced a major expansion of its Stan Lee consumer products portfolio this week, unveiling a series of new licensing deals and brand activations. The late comic creator and founder of Marvel Comics remains an enduring cultural icon, particularly as he appeared in all Marvel movies up until the time of his passing. Kartoon Studios says … [Read more...] about Kartoon Studios Expands Stan Lee Brand with Global Brand Partnerships