By Allison Watkinson TLL Reporter Konami Cross Media NY has signed a licensing partnership with ITVX to bring the Yu-Gi-Oh! Go Rush!! anime series to the UK. Through the licensing agreement, ITVX will offer all three seasons of the new Yu-Gi-Oh! series to its video streaming platform. The acquisition of the full series by ITVX is part of the platform's ongoing … [Read more...] about Konami Cross Media NY Licenses Yu-Gi-Oh! GO RUSH!! to ITVX
Anime
Fira X Wear Unveils New Collection Inspired by My Hero Academia
TLL Staff The agency Born to License has announced the launch of Fira X Wear’s latest licensed apparel release, the My Hero Academia: Deku Collection. The launch marks the newest phase of Fira's ongoing partnership with the popular anime brand. The collection arrives as the anime series' final season draws global audiences on Crunchyroll. The new drop follows the earlier … [Read more...] about Fira X Wear Unveils New Collection Inspired by My Hero Academia
Disguise and Aniplex Expand Demon Slayer Licensing Agreement
By Allison Watkinson TLL Reporter Jakks Pacific's Disguise division has expanded its multi-year licensing agreement with Aniplex for the Demon Slayer: Kimetsu no Yaiba franchise. Building on their existing partnership, the new deal grants Disguise the rights to produce licensed Demon Slayer costumes across North America, Australia, New Zealand, Latin America, Ireland and the … [Read more...] about Disguise and Aniplex Expand Demon Slayer Licensing Agreement
Mattel and Hasbro Named as Toy Licensees for KPop Demon Hunters
By Gary Symons TLL Editor in Chief Netflix is summoning some serious licensing voodoo as it names both Mattel, Inc. and Hasbro, Inc. as global co-master toy licensees for KPop Demon Hunters. The dual partnership marks the first time Netflix has appointed two toy companies to share co-master status on a single property. That likely a sign that the platform is pulling out all … [Read more...] about Mattel and Hasbro Named as Toy Licensees for KPop Demon Hunters
Yu-Gi-Oh! Secures New Licensees Across Europe
By Allison Watkinson TLL Reporter Konami Cross Media NY has secured a series of new licensing deals for the Yu-Gi-Oh! franchise across the European market. The new licensing partners for the franchise include Forbidden Planet, Fine Chaos, Clementoni, Finesse Skateboards, Gatherers’ Tavern, Hiya Toys and Pernigotti. Spanning multiple categories, the new licensees will begin … [Read more...] about Yu-Gi-Oh! Secures New Licensees Across Europe
Wildbrain CPLG Tagged as Global Licensing Agency for Fuzzballs
TLL Staff Licensing agency WildBrain CPLG has signed a global representation agreement with Kyandii Ltd to expand the reach of Fuzzballs, a fast-growing pop culture brand created by Marc Sach. The partnership will see WildBrain CPLG lead a cross-category licensing program for Fuzzballs in major markets including the U.S., U.K. and Greater China, with plans to expand further … [Read more...] about Wildbrain CPLG Tagged as Global Licensing Agency for Fuzzballs
Konami Announces Global Apparel Deals for Yu-Gi-Oh
By Allison Watkinson TLL Reporter Konami Cross Media NY has secured partnerships for the Yu-Gi-Oh! franchise that will bring licensed apparel to fans around the world. The new licensing partners include Vanquish Fitness, Creating Fun and Steady Hands. “Each of our new partners is looking to expand their anime presence in the marketplace and Yu-Gi-Oh! is their top choice,” … [Read more...] about Konami Announces Global Apparel Deals for Yu-Gi-Oh
‘One Piece’ Returns to Light Up Las Vegas During Licensing Expo 2025
By Gary Symons TLL Editor in Chief The popular anime franchise One Piece will once again illuminate the Las Vegas skyline this month as part of a special activation timed with Licensing Expo 2025. Toei Animation just announced that a custom animation celebrating One Piece will be displayed on the Exosphere—the massive LED-covered exterior of the Sphere in Las Vegas—from May … [Read more...] about ‘One Piece’ Returns to Light Up Las Vegas During Licensing Expo 2025
Konami Cross Media NY Secures Yu-Gi-Oh! Apparel Deals in ANZ
By Allison Watkinson TLL Reporter Konami Cross Media NY has signed new Yu-Gi-Oh! licensing partnerships in Australia and New Zealand through its sub-agent Sugoi Co. As the Yu-Gi-Oh! franchise's official sub-agent for the ANZ region, Sugoi Co's Jason Wang has signed three new licensees for the brand that will focus on developing high-quality Yu-Gi-Oh! fashion. These … [Read more...] about Konami Cross Media NY Secures Yu-Gi-Oh! Apparel Deals in ANZ
Sony Pictures Announces Three New Video Game Adaptations
By Gary Symons TLL Editor in Chief Sony Pictures is continuing its program of adapting top video games into films and series with three new adaptations. The new films and series will include adaptations of the runaway hit game Helldivers (pictured above), Horizon Zero Dawn, and Ghost of Tsushima. The announcements were made at the CES 2025 tech trade show, where Sony … [Read more...] about Sony Pictures Announces Three New Video Game Adaptations