The Licensing Letter

Children's Shows

Peanuts Celebrates 75 Years with Poetic Brands Partnership

TLL Staff Poetic Brands has announced a new licensing agreement to design, manufacture, and distribute baby fashion apparel, essentials, and accessories in the UK featuring Snoopy and the Peanuts characters. The deal will allow Poetic Brands to expand its offerings with a beloved brand known for its nostalgic and cross-generational appeal. The upcoming collection, set to … [Read more...] about Peanuts Celebrates 75 Years with Poetic Brands Partnership

Sesame Workshop Cutting Staff, Sesame Street’s Fate in Limbo

By Gary Symons TLL Editor in Chief The fate of Sesame Street hangs in the balance, as brand owner Sesame Workshop cuts staff in the wake of Warner Bros. Discovery's decided not to renew its distribution deal. Sesame Workshop is not only the owner of the Sesame Street brand, but is also an important force in childhood education in the United States and around the world. It is … [Read more...] about Sesame Workshop Cutting Staff, Sesame Street’s Fate in Limbo

Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair

By Gary Symons TLL Editor in Chief Lion Forge Entertainment is on the hunt for licensing and retail partners at the annual Toy Fair in New York this year, as it debuts the hotly anticipated animated series “Iyanu.” The series will debut on April 5 on Cartoon Network and the following day on MAX, with early buzz comparing the show to the 2005 megahit series “Avatar: The … [Read more...] about Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair

Licensing Works! Tagged to Rep Educational ‘Blocks’ Series

By Gary Symons TLL Editor in Chief Alphablocks and Blue Zoo Licensing have named top agency Licensing Works! to represent their award-winning 'Blocks' series. Licensing Works will take on the responsibility for North American agency representation of the preschool property Blocks Universe, which includes Alphablocks, Colorblocks, Numberblocks and Wonderblocks. … [Read more...] about Licensing Works! Tagged to Rep Educational ‘Blocks’ Series

Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair

By Gary Symons TLL Editor in Chief Once in a while we at TLL see a property that poses a great opportunity for licensees that we just have to point out. The BBC smash hit Bluey was a great example, as that program, which we featured heavily at successive Licensing Expos, has exploded to become one of the top children's shows in the world. A new show debuting on … [Read more...] about Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair

Ann Buckingham, Maria Ancieta-Risher Stomp Into Licensing Roles With OAK9

TLL Staff OAK9 Entertainment has announced its expansion into licensing, appointing seasoned executives Ann Buckingham and Maria Ancieta-Risher to lead the program. The move follows the company’s recent global distribution deal for its flagship animated franchise, Stomp! Stomp! Rhinos! Buckingham and Ancieta-Risher bring extensive experience in licensing and brand … [Read more...] about Ann Buckingham, Maria Ancieta-Risher Stomp Into Licensing Roles With OAK9

Jazwares Signs Licensing Agreement with Yo Gabba Gabba!

By Allison Watkinson TLL Reporter Jazwares has signed a multi-year licensing agreement with Gabbacadabra to release toys, costumes and accessories for Yo Gabba Gabba!. Per the terms of the licensing agreement, Jazwares will hold the rights to develop and produce a wide range of products inspired by the Yo Gabba Gabba Land! franchise. “Yo Gabba Gabba! lives an iconic … [Read more...] about Jazwares Signs Licensing Agreement with Yo Gabba Gabba!

Bing Goes Skiing with the Valli di Sole Tourism Board

By Allison Watkinson TLL Reporter Acamar Films has partnered with the Valli di Sole, Peii and Rabbi Tourism Board to feature its Bing children's series in a licensed skiing initiative. Facilitated by Maurizio Distefano Licensing, the partnership will bring the licensed characters, Bing and Flop, to three skiing parks within the Folgarida Marilleva area for a … [Read more...] about Bing Goes Skiing with the Valli di Sole Tourism Board

Tom and Jerry Celebrate 85 Years with Global Anniversary Festivities

TLL Staff The animated 'frenemies' Tom and Jerry are marking 85 years of mischief and mayhem with a year-long global celebration. Warner Bros. Discovery has announced an array of licensed commemorative events, exclusive content, and special merchandise to honor the iconic cat-and-mouse pair. New Products and Collaborations A variety of themed merchandise is set to … [Read more...] about Tom and Jerry Celebrate 85 Years with Global Anniversary Festivities