By Allison Watkinson TLL Reporter Sesame Workshop is launching a series of licensing collaborations to complement the recent release of a Brushy Song remake with Ms. Rachel. The new Sesame Street x Ms. Rachel music video debuted on the brand's official Youtube channels on October 23, 2025. In addition to the video, the partnership is offering a co-branded product line that … [Read more...] about Sesame Street Debuts New Licensing Collaborations
Entertainment/Character
Foster Grant Releases Some ‘Wicked Good’ Eyewear
TLL Staff Foster Grant is giving Wicked fans a clear-eyed choice of 'Which Witch Will You Be' with a new eyewear release. Foster Grant is one of the world’s leading over-the-counter eyewear brands, and has just unveiled the second instalment of its Wicked x Foster Grant collection, ahead of the upcoming release of Wicked: For Good The brand is introducing two new … [Read more...] about Foster Grant Releases Some ‘Wicked Good’ Eyewear
Who’s News: Dr. Seuss Promotes Mike Lancaster to Senior Counsel
TLL Staff Dr. Seuss Enterprises says it has promoted Mike Lancaster to become the company's Senior Corporate Counsel. In this critical role for the Dr. Seuss brand, Lancaster will continue to lead the company’s legal department, providing strategic counsel across key corporate initiatives and daily operations. “Being part of the team that stewards such a beloved and … [Read more...] about Who’s News: Dr. Seuss Promotes Mike Lancaster to Senior Counsel
Mattel and Hasbro Named as Toy Licensees for KPop Demon Hunters
By Gary Symons TLL Editor in Chief Netflix is summoning some serious licensing voodoo as it names both Mattel, Inc. and Hasbro, Inc. as global co-master toy licensees for KPop Demon Hunters. The dual partnership marks the first time Netflix has appointed two toy companies to share co-master status on a single property. That likely a sign that the platform is pulling out all … [Read more...] about Mattel and Hasbro Named as Toy Licensees for KPop Demon Hunters
Miraculous Celebrates 10 Years With New Products and Season Six Launch
TLL Staff Miraculous - Tales of Ladybug and Cat Noir is marking its 10th anniversary with an ambitious slate of new licensed products and collaborations. The new products are coming out just in time for the 2025 holiday season, and while new episodes from Season Six continue their debut on Disney Channel, Disney XD, and Disney+. Since its debut in 2015, Miraculous has won … [Read more...] about Miraculous Celebrates 10 Years With New Products and Season Six Launch
Teddy Mountain Producing Plush Toys for Fraggle Rock Fans
By Gary Symons TLL Editor in Chief The Fraggles are back, as Teddy Mountain LLC has signed a deal to produce plush toys for the Jim Henson Company. Under the agreement, Teddy Mountain will create and distribute fully stuffed as well as DIY branded plush toys featuring characters from Henson’s beloved Fraggle Rock series. "Partnering with the iconic Jim Henson Company is an … [Read more...] about Teddy Mountain Producing Plush Toys for Fraggle Rock Fans
Godzilla Strikes a Chord With Fender, and Powers Up C4 Energy Drinks
By Gary Symons TLL Editor in Chief The King of the Monsters is back, shredding its way into rock history with Fender, and powering up with C4 energy drinks. The double-barreled licensing deals mark another kaiju-sized licensing victory for Toho, which has made 2025 the Year of the Lizard King. As well, both these agreements come as Toho prepares for Godzilla Day on November … [Read more...] about Godzilla Strikes a Chord With Fender, and Powers Up C4 Energy Drinks
Arthur Conan Doyle Estate Names Renaissance as North American Licensing Rep
By Gary Symons TLL Editor in Chief In licensing terms, as Sherlock Holmes might say, the game is afoot, as the Estate of Sir Arthur Conan Doyle has appointed Renaissance Licensing as its exclusive licensing representative for North America. Under the new partnership, Renaissance Licensing will become the Watson to Conan Doyle's famed detective character Sherlock Holmes, as … [Read more...] about Arthur Conan Doyle Estate Names Renaissance as North American Licensing Rep
Eggo Turns Breakfast Upside Down With New Stranger Things Waffles
By Gary Symons TLL Editor in Chief One of the stranger things about Stranger Things is the super-powered character Eleven's obsession with Eggo Waffles. Now, Eggo and Netflix are collaborating on a new waffle that Eleven can dig into, celebrating the acclaimed series' fifth and final series. Kellanova's Eggo brand has just launched Eggo Stranger Things Strawberry Waffles, … [Read more...] about Eggo Turns Breakfast Upside Down With New Stranger Things Waffles
BaubleBar Sparkles With New Limited-Edition Peanuts Jewelry Collection
TLL Staff Accessories brand BaubleBar is bringing Snoopy, Charlie Brown and the Peanuts gang into the jewelry box. Baublebar just announced the launch of a limited-edition collection inspired by Charles M. Schulz’s beloved comic strip. The nine-piece lineup, available now on baublebar.com, includes necklaces, bracelets, statement rings and the brand’s popular crystal bag … [Read more...] about BaubleBar Sparkles With New Limited-Edition Peanuts Jewelry Collection