The Licensing Letter

Entertainment/Character

Hello Einstein and Gamisodes Launch Baby Einstein Content

By Allison Watkinson TLL Reporter Hello Einstein Studios has partnered with the Gamisodes entertainment platform to launch interactive episodes for Baby Einstein. Operating for close to three decades, Baby Einstein is an educational entertainment franchise for infants, toddlers and preschoolers. The franchise is designed to encourage curiosity, discovery and imagination in … [Read more...] about Hello Einstein and Gamisodes Launch Baby Einstein Content

Disney Celebrates 30 Years of ‘Toy Story’ with New Products and Experiences

By Gary Symons TLL Editor in Chief Disney is commemorating the 30th anniversary of Toy Story, the groundbreaking 1995 Pixar film that launched a global franchise and redefined animation. The studio's celebration of one of its top brands will include a slate of new products, theme park experiences, and a renewed global licensing agreement with Mattel. Since its … [Read more...] about Disney Celebrates 30 Years of ‘Toy Story’ with New Products and Experiences

Dynamite Entertainment Brings Stitch to Licensed Comics

By Allison Watkinson TLL Reporter Dynamite Entertainment and the Walt Disney Company are launching a new licensed comic book series for the Stitch franchise. Written by Connor Ratliff and James III, the plot of the upcoming Stitch comic follows Dr. Jumba Jookiba as he tries to collect the Villain Points needed to retain his membership benefits with the Evil Genius … [Read more...] about Dynamite Entertainment Brings Stitch to Licensed Comics

Hidden Pigeon Secures Agreements Ahead of Licensing Expo

By Allison Watkinson TLL Reporter Hidden Pigeon Company (HPC) has signed a slate of new licensing partnerships and renewals for Mo Willems' portfolio of children's entertainment brands. These multi-year agreements include 22 new and existing licensees that span a broad assortment of branded products and experiential activations. Several of the partnerships were … [Read more...] about Hidden Pigeon Secures Agreements Ahead of Licensing Expo

‘One Piece’ Returns to Light Up Las Vegas During Licensing Expo 2025

By Gary Symons TLL Editor in Chief The popular anime franchise One Piece will once again illuminate the Las Vegas skyline this month as part of a special activation timed with Licensing Expo 2025. Toei Animation just announced that a custom animation celebrating One Piece will be displayed on the Exosphere—the massive LED-covered exterior of the Sphere in Las Vegas—from May … [Read more...] about ‘One Piece’ Returns to Light Up Las Vegas During Licensing Expo 2025

Fast Growing Zoonicorn Brand Seeks Licensing Partners at Expo

By Gary Symons TLL Editor in Chief It’ll be almost impossible to visit Licensing Expo this year without seeing a LOT of the hit show Zoonicorn. Fresh off the brand’s recent global licensing deal with DIY plush company Teddy Mountain, Zoonicorn is making a big splash at the Expo, and by big, we mean 16-feet-tall! A gigantic inflatable version of the Zoonicorn … [Read more...] about Fast Growing Zoonicorn Brand Seeks Licensing Partners at Expo

Bush’s and Bluey Team Up to Launch Family-Friendly Baked Beans

By Gary Symons TLL Editor in Chief Bush’s Beans and BBC Studios have announced a new collaboration inspired by the popular animated children’s series Bluey, unveiling Bush’s Bluey Baked Beans. The new canned product is aimed at bringing playful family moments from the screen to the dinner table. Bush’s Bluey Baked Beans is directly inspired by scenes from Bluey episodes … [Read more...] about Bush’s and Bluey Team Up to Launch Family-Friendly Baked Beans

Lion Forge’s Fresh New Hit Iyanu Debuts at Licensing Expo

By Gary Symons TLL Editor in Chief Lion Forge Entertainment is on the hunt for licensing and retail partners at the 2025 Licensing Expo for its hit animated series Iyanu. The new series promises to be a hot prospect for licensing, as it’s already putting up good numbers, and attracting positive reviews. The highly anticipated series debuted April 5 on Cartoon Network … [Read more...] about Lion Forge’s Fresh New Hit Iyanu Debuts at Licensing Expo

Elmo and Cookie Monster Kick Off Second Season of Bluey Book Reads

TLL Staff The Australian series Bluey is set to kick off with Sesame Street's Elmo and Cookie Monster reading "What Games Should We Play?", marking the first live-action read in the series. The popular audiobook series will also feature a star-studded cast of human readers as well. Other notable narrators include Helena Bonham Carter ("Queens"), Michael Sheen ("Road Trip"), … [Read more...] about Elmo and Cookie Monster Kick Off Second Season of Bluey Book Reads