“Barbiecore,” “Kencore,” and Barbie are on the Rise By Richard Gottlieb Barbie is hot. Not just with little girls and not only with their moms. She is hot on Wall Street. Consider these headlines: How The Barbie Movie Is Changing Mattel’s Business – CNBC, Aug. 23, 2022 Why Barbie Fashion Is the Exhilarating Trend We Need Right Now, Wall Street Journal, Aug. 20, 2022 The … [Read more...] about Opinion: Mattel Triumphs As Barbie Becomes Major Influencer
Entertainment/Character
Transformers Take To the Seas With World of Warships
Players of the battle sim World of Warships will get reinforcements this month, as characters from the Transformers franchise join the fray. World of Warships is an advanced battle simulation game that lets players take the helm of highly detailed, realistic warships from the past. Produced by Wargaming, which also publishes World of Tanks and World of Warplanes, among others, … [Read more...] about Transformers Take To the Seas With World of Warships
Godzilla Crushes It With Monstrous New Fashions From HUF Worldwide
HUF Worldwide, the Los Angeles-based premium footwear and apparel brand, has launched a limited-edition capsule collection inspired by Japanese cinema's world-famous King of the Monsters, Godzilla. The collection is being released in a licensing deal between HUF and Toho International, Inc., the Japanese studio’s U.S. based subsidiary, which owns the rights to the Godzilla … [Read more...] about Godzilla Crushes It With Monstrous New Fashions From HUF Worldwide
Video Games: Fall Guys Blunder Into Licensing Bonanza
By Gary Symons TLL Editor in Chief The charmingly clumsy beans from the hit video game Fall Guys has now entered the licensing world with a bang ... or maybe a thud. Devolver Digital says it has signed several worldwide, and world class, licensing partners for the record breaking title from Epic Games, which also produces Fortnite. “Fall Guys is cool, colourful, global, … [Read more...] about Video Games: Fall Guys Blunder Into Licensing Bonanza
CreateOn Adds CoComelon As 10th Licensee For Magna-Tiles
Fans of CoComelon have a new way to connect with the show, thanks to the launch of three new Magna-Tile products from CreateOn. The deal combines two brands that are both major hits, each in their own way. Magna-Tiles were originally designed in Japan under the name Pythagoras, and then brought to the US under license. Named as a top toy for children's learning by hundreds of … [Read more...] about CreateOn Adds CoComelon As 10th Licensee For Magna-Tiles
Film Licensing: MGM Turns Legally Blonde Into Mobile Game
Fancy yourself as a crack legal mind, ready to match wits in the courtroom? If so, it's time to download Legally Blonde: The Game. MGM has partnered with Playside Studios to bring an innovative new game to mobile devices everywhere, featuring clever puzzle mechanics combined with captivating narrative. The game, of course, is based on MGM's massive hit Legally Blonde, which … [Read more...] about Film Licensing: MGM Turns Legally Blonde Into Mobile Game
Royal Mail Issues New Stamps That Are More Than Meets The Eye
Britain's Royal Mail is launching 13 stamps to celebrate the British contribution to the Transformers franchise from Hasbro. The Royal Mail says the main set of eight stamp designs are produced in pairs and feature original illustrations of Transformers Autobots and Decepticons locked in a battle, in a retro, "Generation 1 style" from the 1980s. Characters featured on the … [Read more...] about Royal Mail Issues New Stamps That Are More Than Meets The Eye
TV Licensing: PBS KIDS To Launch a Back-to-School Blitz
PBS KIDS has unveiled its plans for a back-to-school campaign, also marking the 10th anniversary of Daniel Tiger's Neighborhood. As kids reluctantly end their summer holidays and make their way back to class, PBS KIDS says it has created new content and online resources to help students, teachers, and families as they make the transition back to school. The kid's division of … [Read more...] about TV Licensing: PBS KIDS To Launch a Back-to-School Blitz
Video Game Licensing: Fortnite Gets Powered Up With Dragon Ball Collaboration
By Gary Symons TLL Editor in Chief The hit game Fortnite will get a little Super Kamehameha action this month, as characters from Tohei Animations' Dragon Ball franchise join the action. The anime studio has signed a deal with Fortnite creator Epic Games to power up the game with the addition of classic downloadable characters from the wildly popular Dragon Ball franchise. … [Read more...] about Video Game Licensing: Fortnite Gets Powered Up With Dragon Ball Collaboration
TV Licensing: Fisher-Price Introduces Ted Lasso ‘Little People’ Collector Set
By Allison Watkinson TLL Reporter Warner Bros. Consumer Products in collaboration with Fisher Price has announced its newest line: the Ted Lasso Little People Collector set. Ted Lasso is a comedy sports series produced by Warner Bros. that follows the AFC Richmond football team and their inexperienced new coach, Ted Lasso. The series is currently streaming on Apple TV+ and … [Read more...] about TV Licensing: Fisher-Price Introduces Ted Lasso ‘Little People’ Collector Set