By Gary Symons TLL Editor in Chief Player One Amusement Group has just opened the first-ever emojiPlanet entertainment venue, located in Tsawassen, British Columbia. The new facility is located in the Tsawwassen Mills facility, a major shopping centre a short drive from the Canadian port city Vancouver. The venue, located at 5000 Canoe Pass Way, is developed in a licensed … [Read more...] about Player One Opens First Ever emojiPlanet Entertainment Venue
Experiential Licensing
Hasbro and Kids Entertainment for Transport Launch Peppa Pig Dubai Tour
By Allison Watkinson TLL Reporter Kids Entertainment For Transport has partnered with Hasbro to launch a licensed Peppa Pig tourism experience called the Peppa Dubai Tour. Licensed by Hasbro and operated by Kids Entertainment, the experience takes passengers on a tour of Dubai’s major landmarks in a fully customized Peppa Pig tour bus. The licensed tour also features Peppa … [Read more...] about Hasbro and Kids Entertainment for Transport Launch Peppa Pig Dubai Tour
Who’s News: Falcon’s Creative Group Names Mitchell Magill as President
TLL Staff The location-based entertainment company Falcon's Creative Group has just appointed Mitchell Magill as its new president. Falcon's Creative Group is a division Falcon's Beyond Global, Inc., which has grown rapidly as a designer of theme parks and branded experiential entertainment. Magill will now oversee FCG’s strategic, creative, and operational direction, … [Read more...] about Who’s News: Falcon’s Creative Group Names Mitchell Magill as President
Falcon’s Beyond Names Jason Ambler Chief Content Officer
TLL Staff The experiential entertainment company Falcon’s Beyond Global has promoted Jason Ambler to the newly created position of chief content officer. Ambler will report directly to CEO Cecil D. Magpuri and collaborate closely with senior leaders across the company’s divisions, consisting of Falcon’s Creative Group (FCG), Falcon’s Beyond Destinations (FBD), and Falcon’s … [Read more...] about Falcon’s Beyond Names Jason Ambler Chief Content Officer
Netflix Takes a Deep Dive Into Location-Based Entertainment With ‘Netflix House’
By Gary Symons TLL Editor in Chief Stranger Things indeed! Netflix is taking its intellectual property beyond streaming with the debut of Netflix House, a chain of permanent attractions designed to showcase its most popular original series through immersive, licensed experiences. The move follows rapid growth in the location-based entertainment sector, which has seen dozens … [Read more...] about Netflix Takes a Deep Dive Into Location-Based Entertainment With ‘Netflix House’
Ultraman Flies Into Dodgers Stadium
By Allison Watkinson TLL Reporter Tsuburaya Productions has launched a licensing partnership with the Los Angeles Dodgers to host an Ultraman-themed event at Dodgers Stadium. Beginning with a pre-game photo session in CenterField Plaza, the event features a range of activations inspired by characters and imagery from the well-known sci-fi franchise. The Ultraman … [Read more...] about Ultraman Flies Into Dodgers Stadium
Licensing International and IAAPA Partner to Bridge Licensing and Attractions Industries
TLL Staff Licensing International has formed a strategic partnership with the International Association of Amusement Parks and Attractions (IAAPA), the leading global organization for the attractions industry. The alliance aims to deepen connections between licensing and attractions by providing members of both associations with expanded access to educational resources, … [Read more...] about Licensing International and IAAPA Partner to Bridge Licensing and Attractions Industries
Falcon’s Creative Group Tagged to Create Immersive Heart of New Murabba in Saudi Arabia
By Gary Symons TLL Editor in Chief The experiential entertainment leader Falcon's Creative Group has been tapped to create immersive experiences in New Murabba, a massive redevelopment of the downtown heart of Riyadh in Saudi Arabia. New Murabba has now signed a long-term strategic agreement with Falcon’s "to create visionary concepts and immersive experiences" for The … [Read more...] about Falcon’s Creative Group Tagged to Create Immersive Heart of New Murabba in Saudi Arabia
WildBrain CPLG Expands Global LBE Business with Promotions and New Hire
TLL Staff WildBrain CPLG has announced a major expansion of its location-based entertainment (LBE) division, promoting Evi Sari to the newly created role of Vice President, Global Location-Based Entertainment, and appointing Danielle Tanton as Director, LBE, EMEA, Experiential Strategy & Partnerships. The move reflects the company’s growing focus on experiential licensing … [Read more...] about WildBrain CPLG Expands Global LBE Business with Promotions and New Hire
Jardin d’Acclimatation Hosts Miraculous Summer Experience
By Allison Watkinson TLL Reporter Jardin d’Acclimatation and Miraculous Corp have created an immersive licensed experience that brings Ladybug and Cat Noir to the entertainment destination. The officially licensed experience is bringing a wide range of Miraculous-themed events to the Jardin d’Acclimatation park. Running through August 31, the park is hosting a wide … [Read more...] about Jardin d’Acclimatation Hosts Miraculous Summer Experience