By Gary Symons TLL Editor in Chief Stranger Things indeed! Netflix is taking its intellectual property beyond streaming with the debut of Netflix House, a chain of permanent attractions designed to showcase its most popular original series through immersive, licensed experiences. The move follows rapid growth in the location-based entertainment sector, which has seen dozens … [Read more...] about Netflix Takes a Deep Dive Into Location-Based Entertainment With ‘Netflix House’
Experiential Licensing
Ultraman Flies Into Dodgers Stadium
By Allison Watkinson TLL Reporter Tsuburaya Productions has launched a licensing partnership with the Los Angeles Dodgers to host an Ultraman-themed event at Dodgers Stadium. Beginning with a pre-game photo session in CenterField Plaza, the event features a range of activations inspired by characters and imagery from the well-known sci-fi franchise. The Ultraman … [Read more...] about Ultraman Flies Into Dodgers Stadium
Licensing International and IAAPA Partner to Bridge Licensing and Attractions Industries
TLL Staff Licensing International has formed a strategic partnership with the International Association of Amusement Parks and Attractions (IAAPA), the leading global organization for the attractions industry. The alliance aims to deepen connections between licensing and attractions by providing members of both associations with expanded access to educational resources, … [Read more...] about Licensing International and IAAPA Partner to Bridge Licensing and Attractions Industries
Falcon’s Creative Group Tagged to Create Immersive Heart of New Murabba in Saudi Arabia
By Gary Symons TLL Editor in Chief The experiential entertainment leader Falcon's Creative Group has been tapped to create immersive experiences in New Murabba, a massive redevelopment of the downtown heart of Riyadh in Saudi Arabia. New Murabba has now signed a long-term strategic agreement with Falcon’s "to create visionary concepts and immersive experiences" for The … [Read more...] about Falcon’s Creative Group Tagged to Create Immersive Heart of New Murabba in Saudi Arabia
WildBrain CPLG Expands Global LBE Business with Promotions and New Hire
TLL Staff WildBrain CPLG has announced a major expansion of its location-based entertainment (LBE) division, promoting Evi Sari to the newly created role of Vice President, Global Location-Based Entertainment, and appointing Danielle Tanton as Director, LBE, EMEA, Experiential Strategy & Partnerships. The move reflects the company’s growing focus on experiential licensing … [Read more...] about WildBrain CPLG Expands Global LBE Business with Promotions and New Hire
Jardin d’Acclimatation Hosts Miraculous Summer Experience
By Allison Watkinson TLL Reporter Jardin d’Acclimatation and Miraculous Corp have created an immersive licensed experience that brings Ladybug and Cat Noir to the entertainment destination. The officially licensed experience is bringing a wide range of Miraculous-themed events to the Jardin d’Acclimatation park. Running through August 31, the park is hosting a wide … [Read more...] about Jardin d’Acclimatation Hosts Miraculous Summer Experience
Global Merchandising Services Brings Backstreet Boys Back to Licensing
By Allison Watkinson TLL Reporter Global Merchandising Services has signed a slate of new licensing partners to promote the Backstreet Boys' Las Vegas Sphere residency. “This residency at Sphere is the start of a bold new chapter for us,” said the Backstreet Boys. “We’re incredibly grateful to work with Global Merchandising and all of these amazing partners who share our … [Read more...] about Global Merchandising Services Brings Backstreet Boys Back to Licensing
GOSH Charity Brings Neverland to Life with RG Live and Culture Creative
By Allison Watkinson TLL Reporter GOSH Charity has partnered with RG Live and Culture Creative to create additional licensed Neverland trails based on JM Barrie’s Peter Pan. Through the renewed partnership, RG Live and Culture Creative will develop and manage a range of immersive indoor and outdoor trails across the UK, Europe and territories around the … [Read more...] about GOSH Charity Brings Neverland to Life with RG Live and Culture Creative
Angry Birds Find a New Roost with Sea Life UK
By Allison Watkinson TLL Reporter Rovio and Merlin Entertainments have partnered to deliver Angry Birds-themed experiences at Sea Life locations across the UK. Facilitated by IMG Licensing, the collaboration will offer an interactive walking experience that uses characters from Angry Birds to teach kids and families about the ocean. The themed activations will focus … [Read more...] about Angry Birds Find a New Roost with Sea Life UK
Beyblade X Lets it Rip with World Championship Events
By Allison Watkinson TLL Reporter ADK Emotions NY and T-Licensing have partnered with Hasbro to launch an official BeyBlade X World Championship event. Starting in June, the BeyBlade X World Championship will launch in multiple countries across the globe. At each regional tournament, participants between the ages 8 to 12 will use tops from Hasbro’s BeyBlade X toy … [Read more...] about Beyblade X Lets it Rip with World Championship Events