The Licensing Letter

Experiential Licensing

Amtrak and Crayola Launch Experiential Licensing Partnership

By Allison Watkinson TLL Reporter Amtrak and Crayola have launched a licensing partnership that offers promotional discounts and experiences inspired by train travel and creative exploration. Through the partnership, the brands are running exclusive offers and colorful locomotive designs to encourage families to engage in Amtrak travel and Crayola Experience … [Read more...] about Amtrak and Crayola Launch Experiential Licensing Partnership

Master Chef Goes on the Road With a Sizzling New Live Tour

By Gary Symons TLL Editor in Chief Get ready to turn up the heat; MasterChef is hitting the road. TCG Entertainment and Banijay Rights have announced MasterChef All-Stars Live!, a sizzling new live stage show featuring beloved winners and standout contestants from the hit cooking competition. The culinary tour kicks off in Williamsport, PA on September 16, 2025, with stops … [Read more...] about Master Chef Goes on the Road With a Sizzling New Live Tour

Minecraft Experience: Villager Rescue Set to Debut in Canada

By Allison Watkinson TLL Reporter Mojang Studios, Experience MOD and Supply + Demand are bringing Minecraft Experience: Villager Rescue to the Square One Shopping Centre in Mississauga. “Excitement for immersive, in-person experiences in the Mississauga community is strong and growing rapidly,” said Square One Shopping Centre director, Stephen Gascoine. “Building on … [Read more...] about Minecraft Experience: Villager Rescue Set to Debut in Canada

Horrible Histories Comes to Leeds Castle for Easter Holidays

By Allison Watkinson TLL Reporter Rocket Licensing has secured an experiential licensing partnership to bring Horrible Histories to Leeds Castle. Taking place from April 5 to 21, the Horrible Histories Easter Escapades: The Knights’ Quest experiential activation is inspired by the Knights of Leeds Castle and the well-known entertainment franchise. "With its combination of … [Read more...] about Horrible Histories Comes to Leeds Castle for Easter Holidays

TreImage and ByFrog Co. Announce Strategic Partnership

TLL Staff TreImage LLC and ByFrog Co. have formed a strategic alliance to expand their licensing and entertainment business across North America and Latin America. The partnership aims to leverage both companies' strengths in brand licensing, live entertainment, and strategic business development. As part of this collaboration, ByFrog Co. is launching its Location-Based … [Read more...] about TreImage and ByFrog Co. Announce Strategic Partnership

Disney Expands “Bluey” Experiences Across Theme Parks, Cruises, and Theaters

TLL Staff Disney Experiences is partnering with BBC Studios to bring the hit series Bluey to its resorts and cruise lines. Bluey follows the adventures of a loveable, inexhaustible blue heeler puppy who lives with her parents and little sister, Bingo. The series is celebrated for its humor, creativity, and heartwarming storytelling that resonates with children and adults … [Read more...] about Disney Expands “Bluey” Experiences Across Theme Parks, Cruises, and Theaters

RWS Global Unveils Expansion Plans with New Offices and Partnerships

TLL Staff Live entertainment specialist RWS Global has revealed its latest steps for global growth with the opening of new offices in Shanghai and Orlando. These expansions underscore the company’s commitment to revolutionizing the location-based entertainment industry and strengthening its presence in Asia and beyond, the company says. The Shanghai headquarters will … [Read more...] about RWS Global Unveils Expansion Plans with New Offices and Partnerships

Fever Creating Interactive ‘Miraculous’ Treasure Hunt in Mexico

By Allison Watkinson TLL Reporter Miraculous Corp has partnered with Fever to create a year-long live experience for the Miraculous franchise's 10th anniversary. Debuting in Mexico City in Spring 2025, the licensed Miraculous experience will allow fans to interact with a gamified treasure hunt with Ladybug and Cat Noir to save Paris from the villainous Hawk … [Read more...] about Fever Creating Interactive ‘Miraculous’ Treasure Hunt in Mexico

Fred Rogers Expands Theme Park Deal With Palace Entertainment

By Allison Watkinson TLL Reporter Fred Rogers Productions is getting into the theme park business in a big way, expanding its agreement with partner Palace Entertainment. Fred Rogers, named for the popular star who created the PBS hit Mr. Rogers' Neighborhood, has signed a multi-year licensing deal for six Palace Entertainment theme parks across the United States. This new … [Read more...] about Fred Rogers Expands Theme Park Deal With Palace Entertainment