TLL Staff In a partnership that’s as eerie as it is edible, Wendy’s has teamed up with Netflix’s Wednesday to launch the “Meal of Misfortune.” The partners have created a limited-time combo crafted by none other than Wednesday Addams herself, available August 4 in the U.S. and August 11 in Canada, Puerto Rico, the Bahamas, and Guam. The darkly themed meal dares customers to … [Read more...] about Wendy’s and Wednesday Addams Team Up for a Sinister “Meal of Misfortune”
Entertainment
WildBrain CPLG Brings Sesame Street Licensing to the Nordics
By Gary Symons TLL Editor in Chief WildBrain CPLG is extending its partnership with Sesame Workshop to bring Sesame Street licensing to the Nordics, including Norway, Sweden, Finland, and Iceland. The move builds on a successful collaboration in Iberia, where Big Bird and friends have already strutted their stuff across fashion, homewares, and accessories. The timing … [Read more...] about WildBrain CPLG Brings Sesame Street Licensing to the Nordics
The Winchesters, and their ’67 Impala, Are Back in Supernatural Comic Book Series
By Gary Symons TLL Editor in Chief Sam and Dean Winchester (L-R in above photo) from the long-running Supernatural series have returned, along with their beloved '67 Impala known as 'Babe', in a new comic book series. The deal between Dynamite Entertainment and Warner Bros. Discovery Global Consumer Products will see the demon hunters hitting the road again in a … [Read more...] about The Winchesters, and their ’67 Impala, Are Back in Supernatural Comic Book Series
Who’s News: Dr. Seuss Enterprises Promotes Ellie Terveen to Executive VP
TLL Staff Dr. Seuss Enterprises has announced the promotion of Ellie Terveen to Executive Vice President, Operations, as the company continues its recent expansion. Dr. Seuss has reported rapid growth in recent years across the categories of publishing, consumer products, education, and entertainment. In her new role, Terveen will lead strategic financial planning, oversee IT … [Read more...] about Who’s News: Dr. Seuss Enterprises Promotes Ellie Terveen to Executive VP
Toikido Taps Eolo Toys as Global Master Toy Partner for Bad Egg Franchise
By Gary Symons TLL Editor in Chief Toikido has appointed Eolo Toys as the global master toy partner for its breakout franchise Bad Egg Co. The deal marks the latest milestone in the expansion of Toikido's irreverent, cross-platform brand, which began as a Web3 IP and is now growing into a global entertainment force. Launched in June 2024 with a sell-out NFT collection of … [Read more...] about Toikido Taps Eolo Toys as Global Master Toy Partner for Bad Egg Franchise
Align Technology and Disney Launch Freakier Friday Collaboration
By Allison Watkinson TLL Reporter Align Technology and Disney have launched a collaborative partnership that brings the Invisalign brand to the Freakier Friday film. The partnership features a large-scale marketing campaign that is designed to appeal a broad range of audiences and demographics. Many of the activations focus on lead actress Julia Butters, who is a … [Read more...] about Align Technology and Disney Launch Freakier Friday Collaboration
Represent Rocks On with Guns N’ Roses Apparel
By Allison Watkinson TLL Reporter Represent has launched a licensing partnership with Guns N’ Roses to release a collaborative capsule collection inspired by the rock band. Designed for Guns N' Roses 2025 European tour, the collection combines motifs from the band's history with Represent's vintage fashion aesthetic. The full range features 7 licensed products … [Read more...] about Represent Rocks On with Guns N’ Roses Apparel
Monster High Fright Song Gets Glam Remake From Katseye
By Allison Watkinson TLL Reporter Mattel has partnered with the Katseye girl group for a musical Monster High collaboration and custom doll promotion. The Monster High collaboration offers an updated version of the brand's Fright Song anthem by Katseye, along with a licensed music video that features each member's monster personas. Katseye's new version of the … [Read more...] about Monster High Fright Song Gets Glam Remake From Katseye
Outfit7 and Miraculous Corp Launch Year-Long Licensing Deal
By Allison Watkinson TLL Reporter Outfit7 and Miraculous Corp have launched a year-long global collaboration between Talking Tom & Friends and Miraculous Tales of Ladybug and Cat Noir. The partnership will deliver a selection of licensed experiences across both digital and physical spaces. To kick things off, the licensing partnership is rolling out two in-game … [Read more...] about Outfit7 and Miraculous Corp Launch Year-Long Licensing Deal
Global Merchandising Services Brings Backstreet Boys Back to Licensing
By Allison Watkinson TLL Reporter Global Merchandising Services has signed a slate of new licensing partners to promote the Backstreet Boys' Las Vegas Sphere residency. “This residency at Sphere is the start of a bold new chapter for us,” said the Backstreet Boys. “We’re incredibly grateful to work with Global Merchandising and all of these amazing partners who share our … [Read more...] about Global Merchandising Services Brings Backstreet Boys Back to Licensing