By Gary Symons TLL Editor in Chief When the FIFA World Cup 2026 arrives next summer, football fans will have a new way to engage with the tournament beyond the stadium and the screen. FIFA is launching a newly reimagined football simulation game that will be available exclusively through Netflix Games, marking a major shift in how the world’s most recognizable sports brand … [Read more...] about FIFA Brings Its Flagship Football Game to Netflix Ahead of World Cup 2026
Sports
U.S. Postal Service to Honor Muhammad Ali With Commemorative Stamp Release
By Gary Symons TLL Editor in Chief Boxing legend Muhammad Ali, known as 'The Greatest', once joked, “I should be a postage stamp, because that’s the only way I’ll ever get licked.” That famous quote now seems prescient, as the U.S. Postal Service honors Ali with the release of two commemorative 'Forever' stamps, marking the latest addition to the Postal Service’s … [Read more...] about U.S. Postal Service to Honor Muhammad Ali With Commemorative Stamp Release
Panini America Launches ‘Caitlin Clark Chronicled’ Trading Card Collection
By Gary Symons TLL Editor in Chief Panini America has launched Caitlin Clark Chronicled, a new licensed trading card and keepsake product celebrating the WNBA star’s career highlights and growing cultural influence. The release centers on a 100-card Chronicled trading card set paired with a 22-page premium keepsake book featuring photography of Clark both on and off the … [Read more...] about Panini America Launches ‘Caitlin Clark Chronicled’ Trading Card Collection
Surge Brands Brings Licensing Horsepower to Skip Barber Racing School
By Allison Watkinson TLL Reporter Surge Brands has been appointed global licensing agent for Skip Barber Racing School, revving up for an expanded consumer products push from one of motorsports’ most enduring training institutions. Founded in 1975 by Motorsports Hall of Fame inductee John “Skip” Barber, the Skip Barber Racing School marks its 50th anniversary this year with … [Read more...] about Surge Brands Brings Licensing Horsepower to Skip Barber Racing School
Playmobil Becomes Official Licensee of The DFL
By Allison Watkinson TLL Reporter The Playmobil toy brand has signed a partnership with the DFL Deutsche Fußball Liga (German Football League) for a licensed figurine collection. Per the terms of the licensing agreement, Playmobil will develop and release official play figurines based on members from all 18 Bundesliga clubs. This represents a total of 198 officially … [Read more...] about Playmobil Becomes Official Licensee of The DFL
Panini America and the WNBPA Extend Multi-Year Licensing Partnership
By Allison Watkinson TLL Reporter Panini America and the WNBPA have signed a major renewal and expansion to their multi-year licensing partnership. Through the renewed agreement with the WNBA Players Association, Panini has expanded its exclusive rights for WNBA player trading cards across physical, digital and on-demand trading card platforms. This will take effect … [Read more...] about Panini America and the WNBPA Extend Multi-Year Licensing Partnership
Overtime Tags Spalding for Official Game Ball and Licensed Merch
By Gary Symons TLL Editor in Chief Spalding just entered the court for Overtime Elite, as its Legacy TF-100 becomes the league's official game ball in a wider licensing deal. Spalding is a leading brand in the world of basketball, and has entered into a wide-ranging licensing partnership with league owner Overtime. In addition to providing the official on-court game ball for … [Read more...] about Overtime Tags Spalding for Official Game Ball and Licensed Merch
FIFA and Jazwares Bring Squishmallows to the World Cup
By Allison Watkinson TLL Reporter Jazwares and FIFA have launched a licensing partnership to create a Squishmallows collection inspired by the FIFA World Cup 2026 championship. The licensed collection will include an expansive lineup of FIFA themed plush, wearables and novelty items for the competition's global fanbase. “The FIFA World Cup is more than a competition; it’s a … [Read more...] about FIFA and Jazwares Bring Squishmallows to the World Cup
NFL Expands Its Global Gaming Agreement With EA Sports
TLL Staff Electronic Arts and the National Football League (NFL) are doubling down on digital gridiron glory, announcing an expanded, multi-year partnership. The new agreement represents the most comprehensive collaboration yet between EA SPORTS and the league. It cements Madden NFL as the exclusive simulation game for American football and positions EA to lead the next wave … [Read more...] about NFL Expands Its Global Gaming Agreement With EA Sports
Panini Renews Sponsorship of High School Hoophall Tourneys
By Gary Symons TLL Editor in Chief Panini America has again demonstrated its commitment to young athletes, renewing its title sponsorship of three high school 'Hoophall' showcases. Panini America and the Naismith Basketball Hall of Fame have entered into a multi-year agreement for Panini to serve as the title sponsor of the Hoophall Classic,Hoophall Invitational, and … [Read more...] about Panini Renews Sponsorship of High School Hoophall Tourneys