TLL Staff Magic Light Pictures has added Mookie Toys to the growing roster of licensees for The Gruffalo, appointing the global toy company to develop a new range of lifestyle and wooden toys inspired by the evergreen preschool property. The licensed toy line is scheduled to launch in August 2026 and will feature educational and imaginative play items aimed at young … [Read more...] about Mookie Toys to Produce Toys for Magic Light’s The Gruffalo
Toys and Games
“Truly Seen and Heard:” Mattel Releases First-Ever Autistic Barbie
By Gary Symons TLL Editor in Chief Mattel has smashed an important barrier for autistic children by introducing its first-ever autistic Barbie doll. The new doll is part of the ever-expanding Barbie Fashionistas line. It was developed in collaboration with the autistic community and designed to reflect a range of lived experiences associated with autism. In creating the new … [Read more...] about “Truly Seen and Heard:” Mattel Releases First-Ever Autistic Barbie
Big Picture Tasked With Constructing Meccano Licensing Program
TLL Staff Libertas Brands has appointed Big Picture Licensing to represent Spin Master’s Meccano brand across Europe, the Middle East and Africa, as the classic construction toy seeks to bolt itself into new consumer product categories. Under the partnership, Big Picture Licensing will pursue licensing opportunities for Meccano across a wide range of sectors, including … [Read more...] about Big Picture Tasked With Constructing Meccano Licensing Program
Founders Judd and Laura Zebersky Step Down As Leadership of Jazwares
By Gary Symons TLL Editor in Chief Big news in the toy industry as the founders of Jazwares, Judd and Laura Zebersky, announched they are stepping down from their leadership roles. Judd Zebersky is the founder and CEO at Jazwares, while wife Laura is the company's president. After nearly three decades building Jazwares into a top-tier global toy company, the couple … [Read more...] about Founders Judd and Laura Zebersky Step Down As Leadership of Jazwares
Lego Unveils the Future of Play With High Tech ‘Smart Brick’
By Gary Symons TLL Editor in Chief The Lego Group has unveiled a new technology called the Smart Brick that will redefine how kids and kidults alike will play with the popular building bricks. Lego unveiled the new LEGO SMART Play system at the Consumer Electronics Show in Las Vegas, displaying a typical 2X4 Lego brick containing a tiny computer that interacts with … [Read more...] about Lego Unveils the Future of Play With High Tech ‘Smart Brick’
Care Bears Venture Into the Upside Down in Unlikely Stranger Things Tie-In
By Gary Symons TLL Editor in Chief In a crossover few would have predicted—and perhaps even fewer would have conceived of—Cloudco Entertainment’s Care Bears are heading into the Upside Down. Cloudco has partnered with Netflix’s Stranger Things and global toy company Basic Fun! for a limited-edition plush collection that merges one of entertainment’s most relentlessly … [Read more...] about Care Bears Venture Into the Upside Down in Unlikely Stranger Things Tie-In
Spiralcute Signs Jazwares as its New Master Toy Partner
By Allison Watkinson TLL Reporter The Spiralcute agency has signed a multi-year partnership with Jazwares to produce licensed toys and collectibles for its IP portfolio. Through the new agreement, Jazwares will serve as the master toy partner and international distributor for Spiralcute’s portfolio of character brands (excluding Asia). This portfolio includes … [Read more...] about Spiralcute Signs Jazwares as its New Master Toy Partner
Kids Preferred and Toho Stomp into Toy Aisle with Godzilla Plush
By Allison Watkinson TLL Reporter Kids Preferred has signed a licensing agreement with Toho International to produce a line of Godzilla plush and soft toys. Per the terms of the partnership, Kids Preferred will develop a collection of stylized plush and soft toys based on characters and creatures from the kaiju franchise. The company plans to draw from Toho's expansive … [Read more...] about Kids Preferred and Toho Stomp into Toy Aisle with Godzilla Plush
Build-A-Bear and Sanrio Build New Hello Kitty and Friends Workshops
By Allison Watkinson TLL Reporter Build-A-Bear Workshop and Sanrio are expanding their Hello Kitty and Friends partnership to bring licensed experiences to new retail locations nationwide. The new locations are set to open at the American Dream shopping center in New Jersey and Mall of America in Minnesota beginning in early 2026. Each licensed Workshop offers a selection … [Read more...] about Build-A-Bear and Sanrio Build New Hello Kitty and Friends Workshops
JAKKS Pacific Announces Sweet Licensing Partnership with Hershey’s
By Allison Watkinson TLL Reporter JAKKS Pacific has partnered with The Hershey Company to launch a collection of Charming Bag Charms dolls inspired by Hershey's candy brands. Charming Bag Charms are a customizable, on-the-go toy line that are designed to easily clip onto purses, backpacks, phones or water bottles. Each doll from the Charming brand includes accessories that … [Read more...] about JAKKS Pacific Announces Sweet Licensing Partnership with Hershey’s