TLL Staff The tabletop game designer Ultra Pro Entertainment is partnering with Disney and Zanzoon to introduce two new electronic games for Disney and Pixar fans. Disney Guess and Disney Trivia Electronic Game bring the magic of Disney storytelling through interactive tabletop play. Both titles will be showcased as part of Ultra PRO’s expanding game lineup at the New York … [Read more...] about Ultra Pro and Zanzoon Releasing Two New Games for Disney and Pixar
Toys and Games
KPop Demon Hunter Lego Kits on the Way in Deal With Netflix
TLL Staff The breakout hit KPop Demon Hunters will get its own Lego kits, thanks to a newly signed deal between the Danish toymaker and Netflix. KPop Demon Hunters burst onto screens to become the most popular Netflix movie of the year. This collaboration aims to bring that universe to the world of Lego brick building sets. One set has … [Read more...] about KPop Demon Hunter Lego Kits on the Way in Deal With Netflix
Licensing Drove the Toy Industry’s Resurgence in 2025
By Gary Symons TLL Editor in Chief The retail research company Circana found the U.S. toy industry has returned to positive growth after two years of decline. Circana’s data shows that total annual dollar sales grew by +6%, as average selling price (ASP) rose +4%. Most importantly, the number of units sold also increased by 3%, despite fears in early 2025 that … [Read more...] about Licensing Drove the Toy Industry’s Resurgence in 2025
Surge Brands Unveils More Gooey Goodness for Crazy Aaron’s
TLL Reporter Surge Brands has announced the first U.S. licensing partners for Crazy Aaron’s, the innovative sensory play brand behind Thinking Putty, Land of Dough, and Slime Charmers. Crazy Aaron's was founded in 1998 by Aaron Muderick, a former software engineer who began experimenting with putty as a creative pastime for kids. Muderick began by producing small batches of … [Read more...] about Surge Brands Unveils More Gooey Goodness for Crazy Aaron’s
All Hell Breaks Loose With Spin Master’s Haunting New Trading Card Game
A new era of horror is coming to tabletop gaming as Spin Master announces the release of a new trading card game called 'Hellbreak'. The new game from Spin Master and Universal Products & Experiences was created in tandem with the legendary game design team at Ghost Galaxy. The collaborators say Hellbreak will give horror fans and TCG (trading card game) players alike a … [Read more...] about All Hell Breaks Loose With Spin Master’s Haunting New Trading Card Game
He-Man Has the Power on the Toy Aisle With New Mattel Release
By Gary Symons TLL Editor in Chief Mattel has revealed a new line of Masters of the Universe: Chronicles action figures for the upcoming live-action Masters of the Universe film. The new movie will debut in theaters on June 5 in a major reboot of the popular franchise. The announcement was made at the Spielwarenmesse toy fair as part of Mattel’s global rollout for the toy … [Read more...] about He-Man Has the Power on the Toy Aisle With New Mattel Release
Random House Launches Global Campaign For Richard Scarry’s ‘Busy World’
By Gary Symons TLL Editor in Chief Random House Children’s Books says it's accelerating the global expansion of Richard Scarry’s Busy World in 2026. The leading publisher says it's positioning the nearly 70-year-old property as a modern lifestyle brand, while preserving its deep roots in family-friendly storytelling and nostalgic appeal. The initiative is being driven by a … [Read more...] about Random House Launches Global Campaign For Richard Scarry’s ‘Busy World’
Care Bears’ Licensing Off to a Blazing Start in 2026
Image: Quirky designs from Zuru for its Fuggler line created a new 'so-ugly-they're-cute vision of Care Bears, complete with 'real teeth'. By Gary Symons TLL Editor in Chief Cloudco Entertainment says its capitalizing on the momentum from a successful 2025 with a new wave of licensing and toy innovation for its Care Bears brand. Cloudco is reporting collaborations … [Read more...] about Care Bears’ Licensing Off to a Blazing Start in 2026
‘Paleontologist Approved’ Plush From The Puppet Company and Natural History Museum
TLL Staff The Puppet Company is expanding its licensing collaboration with the Natural History Museum with the launch of a new miniature Dinosaur Plush collection. The new project builds on the strong retail and trade response to the original large-format range introduced in 2025. The second wave of products introduces six smaller-scale plush toys depicting well-known … [Read more...] about ‘Paleontologist Approved’ Plush From The Puppet Company and Natural History Museum
Don Clemente Inc. Files Suit Over Trademark Infringement of Lotería Game
By Gary Symons TLL Editor in Chief Caption: A marketing image from Millennial Loteria shows images similar to those used by Don Clemente Inc., which has now filed a lawsuit for trademark infringement. The Mexican company Don Clemente Inc. has filed a lawsuit against a former licensee, alleging trademark infringement of its historic game Lotería. Don Clemente alleges … [Read more...] about Don Clemente Inc. Files Suit Over Trademark Infringement of Lotería Game