By Gary Symons TLL Editor in Chief Not everyone knows that the plush producer Teddy Mountain was the first to put a smile on a teddy bear. Before that time, teddy bears traditionally had the V-shaped frown, until Teddy Mountain decided that everyone deserves a smile. This year the company also hopes to put a lot of smiles on the faces of attendees at the 2025 Licensing … [Read more...] about Focus on Expo: Teddy Mountain Expanding Rapidly in Branded Plush
Toys and Games
Anne Stokes and Q Workshop Play to Win with Tabletop Collection
By Allison Watkinson TLL Reporter Art Ask Agency has secured a licensing collaboration with Q Workshop on behalf of the gothic fantasy artist, Anne Stokes. The new partnership brings Anne Stokes’ mystical imagery to tabletop gaming with an exclusive line of dice trays, dice pouches and gaming dice. Inspired by some of the artists' most popular illustrations, the … [Read more...] about Anne Stokes and Q Workshop Play to Win with Tabletop Collection
Brentwood Licensing Named Licensing Agent for Wham-O
By Allison Watkinson TLL Reporter Brentwood Licensing has announced an exclusive agency partnership to represent all of Wham-O’s brands across North America and Mexico. Wham-O is a North American toy company that has been in operation for over 75 years. The company offers a wide range of popular toys, games and outdoor recreation products through its extensive … [Read more...] about Brentwood Licensing Named Licensing Agent for Wham-O
Wilder and Hasbro Partner for Interactive NERF Gaming Toys
By Allison Watkinson TLL Reporter Wilder and Hasbro have developed a new collaborative collection of NERF branded toys and accessories that combine immersive gaming with real-world play. Scheduled to launch in July 2025, the NERF Battle Play Experience collection offers a selection of themed targets and accessories. The new licensed products will introduce … [Read more...] about Wilder and Hasbro Partner for Interactive NERF Gaming Toys
Hasbro and Disney Extend Partnership for Star Wars and Marvel
By Allison Watkinson TLL Reporter Hasbro and Disney Consumer Products have signed a multi-year agreement that extends their existing licensing partnership for Star Wars and Marvel products. Under the extended agreement, Hasbro will continue to develop and manufacture toys, games and collectibles that are based on the two entertainment brands. "We look forward to … [Read more...] about Hasbro and Disney Extend Partnership for Star Wars and Marvel
Hasbro Unveils First-Ever Transformers x NFL Action Figure Lineup
TLL Staff Hasbro has announced a groundbreaking collaboration with the National Football League to launch a unique series of Transformers x NFL action figures. This marks the first time the iconic robot franchise has partnered with professional football for an officially licensed collectible line. The inaugural wave includes four team-inspired characters: Dallas Cowboys’ … [Read more...] about Hasbro Unveils First-Ever Transformers x NFL Action Figure Lineup
Teddy Mountain UK Partners with Cloudco for Make-A-Care Bear
By Allison Watkinson TLL Reporter Teddy Mountain UK has partnered with Cloudco Entertainment to launch a licensed Make-A-Care Bear experience in the UK and UAE. Through the licensing partnership, Teddy Mountain UK will offer an exclusive co-branded experience that allows fans to hand-stuff and personalize their own Care Bears plush toy. The new experience will offer a range … [Read more...] about Teddy Mountain UK Partners with Cloudco for Make-A-Care Bear
Radio Flyer and Peanuts Introduce Snoopy’s Wagon
By Allison Watkinson TLL Reporter Radio Flyer has partnered with Peanuts Worldwide to introduce a pet-friendly licensed product called Snoopy's Wagon. Designed for both kids and pets, the new Radio Flyer wagon features a Peanuts-inspired aesthetic with a canopy that is modeled after Snoopy's doghouse. The UV-protected canopy includes a zip-down side panel for easy pet … [Read more...] about Radio Flyer and Peanuts Introduce Snoopy’s Wagon
PLAYMOBIL Creates a Truly Miraculous Toy Line
TLL Staff Miraculous Corp and PLAYMOBIL are marking the 10th anniversary of Miraculous with a new wave of themed play sets. The new sets will be the second installment for the PLAYMOBIL x Miraculous line, and will launch globally on June 27, 2025. It follows the success of the initial collection introduced in 2024. Praised for its attention to detail and appeal among both … [Read more...] about PLAYMOBIL Creates a Truly Miraculous Toy Line
Toy Foundation Grants $405,000 to Bring Power of Play to Pediatric Patients
By Gary Symons TLL Editor in Chief For many children facing hospital stays, playtime often takes a backseat to medical treatments, but thanks to a generous initiative from The Toy Foundation, play is making a comeback in pediatric care. The philanthropic arm of The Toy Association has awarded $405,000 to 23 children’s hospitals and health systems across the U.S., funding … [Read more...] about Toy Foundation Grants $405,000 to Bring Power of Play to Pediatric Patients