The Licensing Letter

Travel

Amtrak and Crayola Launch Experiential Licensing Partnership

By Allison Watkinson TLL Reporter Amtrak and Crayola have launched a licensing partnership that offers promotional discounts and experiences inspired by train travel and creative exploration. Through the partnership, the brands are running exclusive offers and colorful locomotive designs to encourage families to engage in Amtrak travel and Crayola Experience … [Read more...] about Amtrak and Crayola Launch Experiential Licensing Partnership

SeaWorld and Baby Shark Make a Splash with New Park Experience

By Gary Symons TLL Editor in Chief SeaWorld and The Pinkfong Company are teaming up for a fintastic celebration marking a decade of the beloved children’s character Baby Shark. The collaboration will bring exclusive live character interactions, themed attractions, and the premiere of a brand-new Baby Shark music video to SeaWorld parks across the country. Starting April … [Read more...] about SeaWorld and Baby Shark Make a Splash with New Park Experience

Bing Goes Skiing with the Valli di Sole Tourism Board

By Allison Watkinson TLL Reporter Acamar Films has partnered with the Valli di Sole, Peii and Rabbi Tourism Board to feature its Bing children's series in a licensed skiing initiative. Facilitated by Maurizio Distefano Licensing, the partnership will bring the licensed characters, Bing and Flop, to three skiing parks within the Folgarida Marilleva area for a … [Read more...] about Bing Goes Skiing with the Valli di Sole Tourism Board

Mickey Mouse Shows His Fangs as Disney Gets Tough With Opponents

By Gary Symons TLL Editor in Chief The Walt Disney Company is playing hardball, as it deals with financial and political threats from opponents internally and externally. The entertainment giant known for its lovable characters has put on its “angry eyes”—to quote the immortal line from Toy Story’s Mrs. Potato Head—as it hits back against Florida Governor Ron DeSantis, … [Read more...] about Mickey Mouse Shows His Fangs as Disney Gets Tough With Opponents

Falcon’s Beyond’s New Tech Is Bridging the Digital and Real Worlds

By Gary Symons TLL Editor in Chief Falcon's Beyond has unveiled a new technology it says will combine digital and real-world experiences in the metaverse. Falcon's Beyond is an integrated entertainment development company that has become a leader in the global experiential entertainment industry. Now, Falcon's is truly going beyond with the release of BeyondME, a new fan … [Read more...] about Falcon’s Beyond’s New Tech Is Bridging the Digital and Real Worlds

Travel + Leisure Getting Into the Wine Business

By Gary Symons TLL Editor in Chief Few things go together better than travel and a good bottle of wine, which has inspired the latest Travel + Leisure licensing deal. Travel + Leisure Group says it's getting into the wine business through a licensing partnership with Vintage Wine Estates, Inc. The travel magazine announced this week the launch of travelandleisurewine.com, … [Read more...] about Travel + Leisure Getting Into the Wine Business

Experiential Licensing: Former Marvel President Joins Board At Falcon’s Beyond Global

By Gary Symons TLL Editor in Chief Simon Philips, one of the licensing industry’s most accomplished executives, has joined the board of experiential entertainment company Falcon’s Beyond Global. Among his many accomplishments, Philips served as president of Marvel Entertainment International, where he was a member of the leadership team that helped build Marvel into a retail … [Read more...] about Experiential Licensing: Former Marvel President Joins Board At Falcon’s Beyond Global

Experiential Licensing: Seuss Deal Means You Can Stay in the Grinch’s Cave Near Whoville

By Gary Symons TLL Editor in Chief It's definitely one of the weirder press releases we got this week. First of all, the dateline for the story was from Whoville, which many will know is the home of the Whos and the Grinch from the Dr. Seuss classic How The Grinch Stole Christmas! Secondly, it turns out the Grinch is now joining the sharing economy, and is renting out his … [Read more...] about Experiential Licensing: Seuss Deal Means You Can Stay in the Grinch’s Cave Near Whoville

Disney’s Winnie The Pooh Gets A “Bearbnb”

By Gary Symons TLL Editor in Chief Disney is launching a wealth of licensing deals for Winnie the Pooh's 95th anniversary, but we just had to draw your attention to a clever collaboration with travel brand Airbnb. The partnership has now resulted in a Winnie the Pooh inspired house in the Hundred Acre Wood is available to book on Airbnb as part of Disney’s 95th Anniversary … [Read more...] about Disney’s Winnie The Pooh Gets A “Bearbnb”