By Allison Watkinson TLL Reporter Ferrero, 2K Games and Gearbox Software have teamed up for a promotional activation featuring Borderlands 4 and the Butterfinger candy brand. Called Game Better with Butterfinger, the collaborative partnership has launched a licensed sweepstakes event that will select a new winner every week until July 31, 2025. The collaboration is designed … [Read more...] about Butterfinger and Borderlands 4 Launch Licensed Sweepstakes
Video Games
Diversity Sells, But The Entertainment Industry Still Has a Long Way to Go
By Gary Symons TLL Editor in Chief The Entertainment and Character sector drives more sales of licensed products and services than any other, so the characters you see depicted form a critical part of the licensing mix. According to recent research, however, both the entertainment and licensing industries are missing out on sales due to a lack of diversity in the mix … [Read more...] about Diversity Sells, But The Entertainment Industry Still Has a Long Way to Go
Sony Pictures Announces Three New Video Game Adaptations
By Gary Symons TLL Editor in Chief Sony Pictures is continuing its program of adapting top video games into films and series with three new adaptations. The new films and series will include adaptations of the runaway hit game Helldivers (pictured above), Horizon Zero Dawn, and Ghost of Tsushima. The announcements were made at the CES 2025 tech trade show, where Sony … [Read more...] about Sony Pictures Announces Three New Video Game Adaptations
Stern Pinball Releases High-Tech Dungeons & Dragons Games
By Allison Watkinson TLL Reporter Stern Pinball has partnered with Wizards of the Coast for a licensed pinball game collection called Dungeons & Dragons: The Tyrant’s Eye. Created for the 50th anniversary of D&D, Dungeons & Dragons: The Tyrant’s Eye will be available in three package tiers that offer a variety of gameplay features. The three package tiers … [Read more...] about Stern Pinball Releases High-Tech Dungeons & Dragons Games
RAID: Shadow Legends Runs Masters of the Universe Collaboration
By Allison Watkinson TLL Reporter The RAID: Shadow Legends role-playing game is running a limited-edition licensing collaboration with Masters of the Universe. Launched in partnership with Mattel and UP&E, the exclusive collaboration has brought He-Man and Skeletor to the the RAID: Shadow Legends game as new Legendary Champions. Running from November 25, 2024 … [Read more...] about RAID: Shadow Legends Runs Masters of the Universe Collaboration
Gamefam and Spin Master Bring Hatchimals ‘Hatch Day’ Event to Roblox
By Allison Watkinson TLL Reporter Gamefam and Spin Master have launched a licensed Hatchimals brand activation within the Twilight Daycare Roblox experience. The licensed in-game experience kicked off on September 14 within Gamefam’s Twilight Daycare social role-playing game with a giant Hatchimals egg appearing in the daycare. The Hatchimals egg features a timer that … [Read more...] about Gamefam and Spin Master Bring Hatchimals ‘Hatch Day’ Event to Roblox
Minecraft Continues Global Expansion Ahead of BLE 2024
By Allison Watkinson TLL Reporter Minecraft has announced an extensive slate of licensing partners, retail collaborations and entertainment offerings ahead of the BLE 2024 Expo. The expansion of Minecraft's consumer products business has focused on reaching new categories, growing its retail relationships in the United States and extending the brand's international business … [Read more...] about Minecraft Continues Global Expansion Ahead of BLE 2024
Boyhood Whittles Figurines for Angry Birds’ 15th Anniversary
By Allison Watkinson TLL Reporter Rovio has signed a licensing partnership with the Boyhood design company for a line of wooden Angry Birds 15th anniversary collectibles. The licensing agreement with Boyhood was facilitated by IMG's dedicated licensing division on behalf of Rovio Entertainment's Angry Birds mobile gaming franchise. Founded in 2019, Boyhood is a family-owned and … [Read more...] about Boyhood Whittles Figurines for Angry Birds’ 15th Anniversary
Miraculous Corp and Nex Develop Miraculous Ladybug: Paris Dash Video Game
By Allison Watkinson TLL Reporter Miraculous Corp has partnered with the interactive technology company Nex to develop a high-tech runner game for the Miraculous franchise. Based on the animated TV series from Zag Studios, the Miraculous Ladybug: Paris Dash game uses proprietary motion-tracking AI tech developed by Nex that uses the players natural body movements to drive the … [Read more...] about Miraculous Corp and Nex Develop Miraculous Ladybug: Paris Dash Video Game
Superplastic and Barnyard Games Partner on Fortnite’s Most Wanted
By Allison Watkinson & TLL Staff Barnyard Games and Superplastic are launching a Fortnite’s Most Wanted map for the Fortnite gaming platform. Superplastic is an animated IP and entertainment studio that specializes in creating artificial online influencer brands for social media, music videos, gaming, collectibles, fashion, animated entertainment, web3 platforms and live … [Read more...] about Superplastic and Barnyard Games Partner on Fortnite’s Most Wanted