By Allison Watkinson TLL Reporter Warner Bros. Discovery (WBD) has launched a new division for the company’s experiential entertainment and licensing projects called Warner Bros. Discovery Global Experiences. Warner Bros. Discovery Global Experiences was created as a combination of the company’s Global Themed Entertainment and Studio Tours & Retail teams to form a single … [Read more...] about WBD Launches a Cohesive New Global Experiences Division
Experiential Licensing
Hasbro and Amazon Host Peppa Pig Dance Party Campaign
By Allison Watkinson TLL Reporter Hasbro and Amazon have announced a collaborative Peppa Pig 20th anniversary partnership for a global Peppa’s Dance Party campaign.Prominently featuring Peppa's newest single, the Piggle Wiggle, Peppa’s Dance Party will deliver a wide range of live in-person events and virtual play experiences for preschoolers and families across the globe. The … [Read more...] about Hasbro and Amazon Host Peppa Pig Dance Party Campaign
Six Flags x Cedar Fair Merger Creates America’s Largest Theme Park Operator
By Gary Symons TLL Editor in Chief Six Flags Entertainment and Cedar Fair have merged, creating the largest amusement park operator in North America. The deal marks a major shift in the Location-Based Entertainment sector, as well as for licensing, as both companies are heavily involved in the licensing of entertainment IP. Six Flags is now North America’s largest regional … [Read more...] about Six Flags x Cedar Fair Merger Creates America’s Largest Theme Park Operator
RWS Global and CAMP Team Up on ‘Retail Entertainment’ Stores in the US
By Allison Watkinson TLL Reporter RWS Global has announced a long-term, exclusive partnership with the branded retail experiences company, CAMP. Initially launched in 2018, CAMP is a location-based experiences company that specializes in creating immersive retail experiences based on licensed entertainment IP. The company currently operates seven rotating … [Read more...] about RWS Global and CAMP Team Up on ‘Retail Entertainment’ Stores in the US
Six Flags Expanding Fright Fest Attractions Through New Licensing Deals
By Allison Watkinson TLL Reporter Six Flags Entertainment Corporation has announced a significant expansion to its annual Fright Fest attraction with a new slate of licensed horror properties. Sponsored and presented by Snickers, the upgraded horror event has been dubbed Fright Fest Extreme and will include a wide range of new attractions, activities and licensed terrors … [Read more...] about Six Flags Expanding Fright Fest Attractions Through New Licensing Deals
Massive Universal Studios Theme Park Proposed for the UK
By Gary Symons TLL Editor in Chief Photo above by Prayitno Hadinata Universal Studios plans to build a 192 hectare theme park in England that will bring £53 billion to the UK economy over the next 20 years. The project is being run under Universal Destinations & Experiences, owned by the US telecom company Comcast, and will be built on a site in an area known as … [Read more...] about Massive Universal Studios Theme Park Proposed for the UK
Hasbro Brings the Fun To American Dream With The GameRoom
By Allison Watkinson TLL Reporter Hasbro and American Dream will hold the grand opening in New Jersey of a new concept in fun, called THE GAMEROOM, set for June 26. THE GAMEROOM is a 41,500 square foot entertainment centre that is fully dedicated to the toy and game culture embodied by Hasbro. It features arcade games, attractions, retail outlets and full-service … [Read more...] about Hasbro Brings the Fun To American Dream With The GameRoom
Hasbro and Kingsmen Xperience Team Up for Planet Playskool
By Allison Watkinson TLL Reporter Kingsmen Xperience, Hasbro and Brite Management are opening a new Planet Playskool family entertainment center at Westfield Garden State Plaza. Based on well-known brands from Hasbro's extensive IP portfolio, the Planet Playskool entertainment center will feature a diverse range of interactive play areas and immersive activity zones for … [Read more...] about Hasbro and Kingsmen Xperience Team Up for Planet Playskool
Experiential Licensing: Mojang Studios Announces Real World Minecraft Experience
By Allison Watkinson TLL Reporter Mojang Studios and Experience MOD have announced a licensed in-person experiential event called Minecraft Experience: Villager Rescue. “We’re thrilled to introduce the first-ever immersive touring Minecraft experience where guests can follow a quest through the Minecraft Overworld in real life," said Mojang Studios head, Kayleen Walters. … [Read more...] about Experiential Licensing: Mojang Studios Announces Real World Minecraft Experience
Hasbro and Secret Location Dazzle with Lite-Brite Illuminarium Exhibit
By Allison Watkinson TLL Reporter Hasbro has partnered with Secret Location to launch a licensed Lite-Brite: Worlds of Wonder show at the Illuminarium in Las Vegas. Lite-Brite is a creative toy brand from Hasbro that uses translucent multi-colored pegs, a light source, black paper and a peg board so that users can create light-based art designs. “For more than 50 years, … [Read more...] about Hasbro and Secret Location Dazzle with Lite-Brite Illuminarium Exhibit