The Licensing Letter

Accessories

Victoria’s Secret Pink and LoveShackFancy Debut Frilly Fashion Collaboration

By Allison Watkinson TLL Reporter Victoria's Secret Pink and LoveShackFancy have partnered to launch a collaborative fashion collection and pop-up experience that blends their distinct styles. Featuring a variety of apparel and accessories, the co-branded collection is inspired by Victoria's Secret Pink's playful lifestyle aesthetic with LoveShackFancy's feminine … [Read more...] about Victoria’s Secret Pink and LoveShackFancy Debut Frilly Fashion Collaboration

Vixen by Micheline Pitt Releases Bride of Frankenstein Collection

By Allison Watkinson TLL Reporter Vixen by Micheline Pitt has partnered with UP&E to debut a licensed capsule collection for the Bride of Frankenstein's 90th anniversary. The new designer collection features high-quality items inspired by the classic Bride of Frankenstein film and character, as well as the original Frankenstein's Monster. "Few characters in … [Read more...] about Vixen by Micheline Pitt Releases Bride of Frankenstein Collection

Sprayground and Angry Birds Take Flight with New Collection

By Allison Watkinson TLL Reporter Sprayground and Rovio Entertainment have teamed up for two limited-edition backpack drops for the Angry Birds mobile gaming brand. Facilitated by IMG Licensing on behalf of Angry Birds’, the collaborative partnership is launching a total of three distinct backpack designs for the drops. Each backpack features co-branded graphics … [Read more...] about Sprayground and Angry Birds Take Flight with New Collection

Safilo Group Signs Multi-Year Eyewear Deal with Victoria Beckham

By Allison Watkinson TLL Reporter Safilo Group has launched a multi-year partnership with Victoria Beckham's fashion brand to design, manufacture and distribute licensed eyewear. Running for ten years, the global licensing partnership will offer a full range of branded luxury eyewear with designs for both optical and sun use. Victoria Beckham's eponymous fashion brand … [Read more...] about Safilo Group Signs Multi-Year Eyewear Deal with Victoria Beckham

Born to License Brokers Wolfpak and Popeye Collaboration

By Allison Watkinson TLL Reporter Born to License has brokered a deal between Wolfpak and King Features for a licensed collection of Popeye performance backpacks. The limited-edition capsule collection features a variety of tactical athletic backpacks decorated with Popeye prints and collectible patches. “At Wolfpak, we’re always pushing the boundaries of function and … [Read more...] about Born to License Brokers Wolfpak and Popeye Collaboration

Hurley and Travis Barker Drum Up New Fashion Partnership

By Allison Watkinson TLL Reporter Hurley has signed an agreement with drummer and music producer Travis Barker for a licensed capsule collection and brand ambassador partnership. Travis Barker is an American musician and producer who has sold millions of records as both a solo artist and with punk rock bands like +44, Blink-182 and Transplants. Throughout his career, Barker … [Read more...] about Hurley and Travis Barker Drum Up New Fashion Partnership

Ring Concierge and Kraft Mac & Cheese Sparkle with Mother’s Day Partnership

By Allison Watkinson TLL Reporter Kraft Mac & Cheese has launched a licensing collaboration with Ring Concierge for a Forever Macaroni Mother's Day necklace. Inspired by macaroni children’s crafts, the co-branded Forever Macaroni necklace features a single 14k gold noodle strung on a delicate 16-inch chain. “For nearly a century, Kraft Mac & Cheese has given … [Read more...] about Ring Concierge and Kraft Mac & Cheese Sparkle with Mother’s Day Partnership

Cambridge Satchel and Rocket Licensing Bring Miffy to Leather Goods

By Allison Watkinson TLL Reporter Rocket Licensing has secured a partnership with Cambridge Satchels to create a licensed capsule collection to celebrate the Miffy brand's 70th anniversary. "This year celebrates the design icon Miffy as she turns 70 — and she’s never looked better," said Mercis managing director, Marja Kerkhof. "This very special collaboration, which … [Read more...] about Cambridge Satchel and Rocket Licensing Bring Miffy to Leather Goods

Girl Tribe and Duke’s Mayonnaise Team Up for Food Fashion

By Allison Watkinson TLL Reporter Girl Tribe Co. has teamed up with Duke's Mayonnaise for a collaborative collection of mayonnaise themed fashion. "We're excited to team up with this celebrated clothing brand in a city that's full of energy, community, spirit, and has a deep love for Duke's," said Duke's digital content manager, Sarah DiPeppe. "From college football to … [Read more...] about Girl Tribe and Duke’s Mayonnaise Team Up for Food Fashion