The Licensing Letter

Apparel

Victoria’s Secret Pink and LoveShackFancy Debut Frilly Fashion Collaboration

By Allison Watkinson TLL Reporter Victoria's Secret Pink and LoveShackFancy have partnered to launch a collaborative fashion collection and pop-up experience that blends their distinct styles. Featuring a variety of apparel and accessories, the co-branded collection is inspired by Victoria's Secret Pink's playful lifestyle aesthetic with LoveShackFancy's feminine … [Read more...] about Victoria’s Secret Pink and LoveShackFancy Debut Frilly Fashion Collaboration

Vixen by Micheline Pitt Releases Bride of Frankenstein Collection

By Allison Watkinson TLL Reporter Vixen by Micheline Pitt has partnered with UP&E to debut a licensed capsule collection for the Bride of Frankenstein's 90th anniversary. The new designer collection features high-quality items inspired by the classic Bride of Frankenstein film and character, as well as the original Frankenstein's Monster. "Few characters in … [Read more...] about Vixen by Micheline Pitt Releases Bride of Frankenstein Collection

Levi’s Celebrates Oasis Reunion Tour with New Collection

By Allison Watkinson TLL Reporter Levi Strauss & Co. has partnered with Oasis to launch a licensed collection that commemorates the band's 2025 reunion tour. The collection offers a selection of band t-shirts, long-sleeves and denim apparel with design accents like Manchester City colors, Levi’s woven brand labels from the 1990's and vintage Oasis logo … [Read more...] about Levi’s Celebrates Oasis Reunion Tour with New Collection

Hurley and Travis Barker Drum Up New Fashion Partnership

By Allison Watkinson TLL Reporter Hurley has signed an agreement with drummer and music producer Travis Barker for a licensed capsule collection and brand ambassador partnership. Travis Barker is an American musician and producer who has sold millions of records as both a solo artist and with punk rock bands like +44, Blink-182 and Transplants. Throughout his career, Barker … [Read more...] about Hurley and Travis Barker Drum Up New Fashion Partnership

Collars & Co. Releases Some ‘Fast Fashion’ with Arrow McLaren IndyCar Team

By Gary Symons TLL Editor in Chief Collars & Co. has announced a partnership with the Arrow McLaren IndyCar Team to launch a new performance dress shirt designed for fans of speed and style alike. The result of the stylish crossover between motorsports and menswear is the “Apex Performance Dress Shirt,” a fusion of fashion and function inspired by the fast-paced world of … [Read more...] about Collars & Co. Releases Some ‘Fast Fashion’ with Arrow McLaren IndyCar Team

Dovetail Workwear and John Deere Celebrate Women in Agriculture

By Allison Watkinson TLL Reporter Dovetail Workwear and John Deere have teamed up for a licensed workwear collection for women in the agriculture industry. The collection includes a range of functional apparel and gear that is specifically designed to address the needs of female agricultural workers. "We are thrilled to partner with John Deere to honor and support the … [Read more...] about Dovetail Workwear and John Deere Celebrate Women in Agriculture

Reebok Launches Playful Sesame Street Fashion

By Allison Watkinson TLL Reporter Reebok has launched a collaborative partnership with Sesame Workshop for a licensed collection of Sesame Street childrens’ sneakers. Offered in a range of sizes that cater to infants and children, the licensed Reebok footwear designs were created to offer comfort, arch support and style to young Sesame Street fans. "Reebok and Sesame … [Read more...] about Reebok Launches Playful Sesame Street Fashion

Girl Tribe and Duke’s Mayonnaise Team Up for Food Fashion

By Allison Watkinson TLL Reporter Girl Tribe Co. has teamed up with Duke's Mayonnaise for a collaborative collection of mayonnaise themed fashion. "We're excited to team up with this celebrated clothing brand in a city that's full of energy, community, spirit, and has a deep love for Duke's," said Duke's digital content manager, Sarah DiPeppe. "From college football to … [Read more...] about Girl Tribe and Duke’s Mayonnaise Team Up for Food Fashion