TLL Staff Sephora Collection has partnered with the Tabasco brand on a limited-edition beauty collaboration that brings the hot sauce maker into the cosmetics category for the first time. The deal was facilitated by IMG Licensing. The collaboration centers on Sephora Collection’s Outrageous Plump Volume Effect Lip Gloss, formulated with chili pepper extract and hyaluronic … [Read more...] about Sephora and Tabasco Launch Spicy, Limited-Edition Lip Gloss Line
Fashion
Concept One Creates Licensed Accessories with Weatherproof Vintage
By Allison Watkinson TLL Reporter Concept One Accessories has signed a partnership with Weatherproof Vintage to manufacture and distribute licensed accessories and leather goods. Through the agreement, Concept One Accessories will develop a selection of items for both the Weatherproof and Weatherproof Vintage brands. This will include a range of premium small … [Read more...] about Concept One Creates Licensed Accessories with Weatherproof Vintage
Kidz Bop Brings Licensed Fashion with Character and Aykroyd
By Allison Watkinson TLL Reporter Kidz Bop has partnered with Aykroyd and Sons and Character.com to launch a licensed fashion collection in the UK market. The licensing partnership was brokered by the Bulldog Licensing agency on behalf of the Kidz Bop brand. “KIDZ BOP is all about confidence, self-expression and fun," said Kidz Bop marketing SVP, Jackie Turner. … [Read more...] about Kidz Bop Brings Licensed Fashion with Character and Aykroyd
Licensing Roundup: Top Deals You May Have Missed
Tim Hortons Named Official Coffee Partner of Team Canada TORONTO — Tim Hortons is deepening its support for Canadian athletes with new multi-year partnerships with the Canadian Olympic Committee and the Canadian Paralympic Committee ahead of the Milano Cortina 2026 Winter Games. Under the agreements announced January 7, the coffee and quick-service chain will serve its … [Read more...] about Licensing Roundup: Top Deals You May Have Missed
Crown Brands and Rafar Acquire Hanky Panky
By Allison Watkinson TLL Reporter Crown Brands Group and Rafar Group have signed an acquisition agreement to become the new owners and operators of Hanky Panky. "Hanky Panky is the definitive example of the type of brand we are building our platform around—one with authentic heritage, category leadership, and incredible customer loyalty," said Raymond Dayan, CEO of … [Read more...] about Crown Brands and Rafar Acquire Hanky Panky
Fira X Wear Unveils New Collection Inspired by My Hero Academia
TLL Staff The agency Born to License has announced the launch of Fira X Wear’s latest licensed apparel release, the My Hero Academia: Deku Collection. The launch marks the newest phase of Fira's ongoing partnership with the popular anime brand. The collection arrives as the anime series' final season draws global audiences on Crunchyroll. The new drop follows the earlier … [Read more...] about Fira X Wear Unveils New Collection Inspired by My Hero Academia
Dove and Bridgerton Offer Fans Some Royal Treatment
TLL Staff The beauty brand Dove has teamed up with the global phenomenon Bridgerton—from Netflix and Shondaland—to unveil a new limited-edition collection ahead of the Season 4 Global Premiere. The Dove x Bridgerton Limited-Edition Collection is meant to transform everyday rituals into royal indulgence. The collection includes four enchanting scents, nourishing formulas … [Read more...] about Dove and Bridgerton Offer Fans Some Royal Treatment
VSP Vision Acquires Branded Eyewear Maker Marcolin
TLL Staff VSP Vision completed in December the acquisition of Marcolin, a global leader in eyewear design, manufacturing, and distribution. VSP bought out the company from PAI Partners and other minority shareholders. The deal is significant for the licensing industry, as Marcolin is a major player in the sector. Marcolin's portfolio of luxury and lifestyle … [Read more...] about VSP Vision Acquires Branded Eyewear Maker Marcolin
Licensing Roundup: The Deals You May Have Missed Over the Holidays
‘Puzzles & Survival’ Concludes TRANSFORMERS Collaboration With Epic Finale37GAMES’ hit mobile title Puzzles & Survival is concluding its year-long crossover with TRANSFORMERS with a final chapter released December 15, 2025. The finale event brings iconic characters such as Megatron and Starscream together with Optimus Prime and Bumblebee in a dramatic narrative arc … [Read more...] about Licensing Roundup: The Deals You May Have Missed Over the Holidays
Bioworld Launches Venture Capital Fund to Support Emerging Brands
By Gary Symons TLL Editor in Chief As a former startup founder and CEO, I know one of the toughest obstacles to success is gaining that initial capital you need to launch your business. Bioworld Merchandising apparently agrees with that view, as the leading pop culture brand company has created a venture capital fund dedicated to helping new and emerging companies get off … [Read more...] about Bioworld Launches Venture Capital Fund to Support Emerging Brands