TLL Staff Fangirl fashion brands BoxLunch and Her Universe have announced the promotion of Jillian Wendt to Vice President of Marketing. In her new role, Wendt will oversee Creative Direction, Brand Marketing, Social Marketing, Graphic Design, Copy, and Visual Merchandising across both brands, driving continued growth through fandom-forward storytelling and innovative … [Read more...] about Who’s News: BoxLunch and Her Universe Promote Jillian Wendt to VP Marketing
Fashion
Mergers and Acquisitions: Authentic Brands Buys Majority Share of Guess
By Gary Symons TLL Editor in Chief Authentic Brands Group has just completed another massive acquisition, buying out a majority stake in the intellectual property of fashion brand Guess and taking the company private. Under the agreement, Authentic now owns 51 percent of substantially all Guess intellectual property. Existing Guess shareholders Maurice Marciano, Paul … [Read more...] about Mergers and Acquisitions: Authentic Brands Buys Majority Share of Guess
Revolution Releases Makeup Collection That Will Put a Smiley on Your Face
By Gary Symons TLL Editor in Chief It's often said that people never look better than when they smile ... but some good makeup doesn't hurt either! Fortunately, Revolution Beauty has both bases covered, thanks to a new partnership with the innovative lifestyle brand SW Smiley, a division of The Smiley Company. Revolution Beauty is a British-based cosmetics company … [Read more...] about Revolution Releases Makeup Collection That Will Put a Smiley on Your Face
Who’s News: Pam Kaufman to Lead ‘Fashiontainment’ Platform for Gap Inc.
By Gary Symons TLL Editor in Chief Gap Inc. has appointed Pam Kaufman as Executive Vice President and Chief Entertainment Officer, leading a new initiative it calls 'Fashiontainment'. In this newly created role, Kaufman will report to Gap Inc. President and Chief Executive Officer, Richard Dickson, starting February 2. Gap says the role is designed to build and scale Gap … [Read more...] about Who’s News: Pam Kaufman to Lead ‘Fashiontainment’ Platform for Gap Inc.
Sephora and Tabasco Launch Spicy, Limited-Edition Lip Gloss Line
TLL Staff Sephora Collection has partnered with the Tabasco brand on a limited-edition beauty collaboration that brings the hot sauce maker into the cosmetics category for the first time. The deal was facilitated by IMG Licensing. The collaboration centers on Sephora Collection’s Outrageous Plump Volume Effect Lip Gloss, formulated with chili pepper extract and hyaluronic … [Read more...] about Sephora and Tabasco Launch Spicy, Limited-Edition Lip Gloss Line
Concept One Creates Licensed Accessories with Weatherproof Vintage
By Allison Watkinson TLL Reporter Concept One Accessories has signed a partnership with Weatherproof Vintage to manufacture and distribute licensed accessories and leather goods. Through the agreement, Concept One Accessories will develop a selection of items for both the Weatherproof and Weatherproof Vintage brands. This will include a range of premium small … [Read more...] about Concept One Creates Licensed Accessories with Weatherproof Vintage
Kidz Bop Brings Licensed Fashion with Character and Aykroyd
By Allison Watkinson TLL Reporter Kidz Bop has partnered with Aykroyd and Sons and Character.com to launch a licensed fashion collection in the UK market. The licensing partnership was brokered by the Bulldog Licensing agency on behalf of the Kidz Bop brand. “KIDZ BOP is all about confidence, self-expression and fun," said Kidz Bop marketing SVP, Jackie Turner. … [Read more...] about Kidz Bop Brings Licensed Fashion with Character and Aykroyd
Licensing Roundup: Top Deals You May Have Missed
Tim Hortons Named Official Coffee Partner of Team Canada TORONTO — Tim Hortons is deepening its support for Canadian athletes with new multi-year partnerships with the Canadian Olympic Committee and the Canadian Paralympic Committee ahead of the Milano Cortina 2026 Winter Games. Under the agreements announced January 7, the coffee and quick-service chain will serve its … [Read more...] about Licensing Roundup: Top Deals You May Have Missed
Crown Brands and Rafar Acquire Hanky Panky
By Allison Watkinson TLL Reporter Crown Brands Group and Rafar Group have signed an acquisition agreement to become the new owners and operators of Hanky Panky. "Hanky Panky is the definitive example of the type of brand we are building our platform around—one with authentic heritage, category leadership, and incredible customer loyalty," said Raymond Dayan, CEO of … [Read more...] about Crown Brands and Rafar Acquire Hanky Panky
Fira X Wear Unveils New Collection Inspired by My Hero Academia
TLL Staff The agency Born to License has announced the launch of Fira X Wear’s latest licensed apparel release, the My Hero Academia: Deku Collection. The launch marks the newest phase of Fira's ongoing partnership with the popular anime brand. The collection arrives as the anime series' final season draws global audiences on Crunchyroll. The new drop follows the earlier … [Read more...] about Fira X Wear Unveils New Collection Inspired by My Hero Academia