TLL Staff Global Merchandising Services has been appointed as the exclusive global licensing agent for BlackCraft, a Southern California-based alternative lifestyle brand. GMS is an international music, celebrity, and lifestyle merchandising company. The partnership aims to expand BlackCraft’s retail presence, introduce new product categories, and extend the brand’s global … [Read more...] about Global Merchandising Services Named Exclusive Licensing Agent for BlackCraft
Fashion
Two Major Makeup Collaborations, Based on the Films ‘Wicked and ‘A Minecraft Movie’
NYX Professional Makeup Launches 'A Minecraft Movie' Collection NYX Professional Makeup has introduced a new limited-edition makeup collection inspired by A Minecraft Movie, the first live-action adaptation of the best-selling video game. The beauty brand, known for its collaborations with pop culture franchises, has partnered with Warner Bros. Pictures to bring the pixelated … [Read more...] about Two Major Makeup Collaborations, Based on the Films ‘Wicked and ‘A Minecraft Movie’
Who’s News: Authentic Brands Group Appoints Sanjeet Mehta as EVP, Head of India
TLL Staff Former Disney exec Sanjeet Mehta has been appointed Head of India by the global brand and licensing giant Authentic Brands Group. Mehta brings more than 25 years of experience across retail, sales, business development and marketing. ABG says he has demonstrated a proven track record in overseeing large-scale operations, spearheading startups and working in highly … [Read more...] about Who’s News: Authentic Brands Group Appoints Sanjeet Mehta as EVP, Head of India
Reebok Launches Playful Sesame Street Fashion
By Allison Watkinson TLL Reporter Reebok has launched a collaborative partnership with Sesame Workshop for a licensed collection of Sesame Street childrens’ sneakers. Offered in a range of sizes that cater to infants and children, the licensed Reebok footwear designs were created to offer comfort, arch support and style to young Sesame Street fans. "Reebok and Sesame … [Read more...] about Reebok Launches Playful Sesame Street Fashion
Crocs and Haribo Team Up for Goldbear Gummy Clogs
By Allison Watkinson TLL Reporter Crocs and Haribo have teamed up to launch a limited-edition footwear collaboration inspired by the Goldbears gummy brand. The licensed candy collaboration includes a new co-branded Crocs' Classic Clog design and exclusive Goldbear's Jibbitz charms. "At Crocs, we're all about embracing the unexpected," said Crocs VP, Matias Infante. … [Read more...] about Crocs and Haribo Team Up for Goldbear Gummy Clogs
Girl Tribe and Duke’s Mayonnaise Team Up for Food Fashion
By Allison Watkinson TLL Reporter Girl Tribe Co. has teamed up with Duke's Mayonnaise for a collaborative collection of mayonnaise themed fashion. "We're excited to team up with this celebrated clothing brand in a city that's full of energy, community, spirit, and has a deep love for Duke's," said Duke's digital content manager, Sarah DiPeppe. "From college football to … [Read more...] about Girl Tribe and Duke’s Mayonnaise Team Up for Food Fashion
Hard Candy and Girl Scouts Create Cookie-Inspired Cosmetics
By Allison Watkinson TLL Reporter Hard Candy has partnered with Girl Scouts of the USA to launch a limited-edition Girl Scout Cookies beauty collection. The licensed collection includes 20 affordably-priced, cruelty-free products that feature scents, colors and shapes inspired by Thin Mints, Coconut Caramel and Trefoil cookies. "With this collection, we've baked up the … [Read more...] about Hard Candy and Girl Scouts Create Cookie-Inspired Cosmetics
Champion Lands a Bullseye with Target Partnership
By Allison Watkinson TLL Reporter Target and Champion have signed a multi-year licensing partnership to launch an extensive product line that spans apparel, accessories, sporting goods and more. Currently owned by Authentic Brands Group, Champion is a long-standing fashion label that offers a full range of high-quality active-wear and functional performance … [Read more...] about Champion Lands a Bullseye with Target Partnership
Pacsun and Rare Impact Fund Launch Charitable Fashion
By Allison Watkinson TLL Reporter Pacsun is launching a second licensed fashion collaboration with Selena Gomez's Rare Impact Fund for a Spring 2025 Rare DNM Edit collection. The licensed collection features a range of new and reissued denim apparel and accessories for both men and women. Inspired by styles from the late 1990s and early 2000s, the range includes … [Read more...] about Pacsun and Rare Impact Fund Launch Charitable Fashion
Authentic Brands Grants License to Outdoor Collective for Spyder Apparel
By Gary Symons TLL Editor in Chief Authentic Brands Group just granted Outdoor Collective (OC) the manufacturing license for Spyder, a top brand in ski and snow apparel. Founded in 1978, Spyder is globally recognized for its innovation, athlete-driven designs, and performance-driven winter sportswear. The brand is also a leader in sustainability, as it has developed … [Read more...] about Authentic Brands Grants License to Outdoor Collective for Spyder Apparel