The Licensing Letter

Fashion

Girl Tribe and Duke’s Mayonnaise Team Up for Food Fashion

By Allison Watkinson TLL Reporter Girl Tribe Co. has teamed up with Duke's Mayonnaise for a collaborative collection of mayonnaise themed fashion. "We're excited to team up with this celebrated clothing brand in a city that's full of energy, community, spirit, and has a deep love for Duke's," said Duke's digital content manager, Sarah DiPeppe. "From college football to … [Read more...] about Girl Tribe and Duke’s Mayonnaise Team Up for Food Fashion

Hard Candy and Girl Scouts Create Cookie-Inspired Cosmetics

By Allison Watkinson TLL Reporter Hard Candy has partnered with Girl Scouts of the USA to launch a limited-edition Girl Scout Cookies beauty collection. The licensed collection includes 20 affordably-priced, cruelty-free products that feature scents, colors and shapes inspired by Thin Mints, Coconut Caramel and Trefoil cookies. "With this collection, we've baked up the … [Read more...] about Hard Candy and Girl Scouts Create Cookie-Inspired Cosmetics

Pacsun and Rare Impact Fund Launch Charitable Fashion

By Allison Watkinson TLL Reporter Pacsun is launching a second licensed fashion collaboration with Selena Gomez's Rare Impact Fund for a Spring 2025 Rare DNM Edit collection. The licensed collection features a range of new and reissued denim apparel and accessories for both men and women. Inspired by styles from the late 1990s and early 2000s, the range includes … [Read more...] about Pacsun and Rare Impact Fund Launch Charitable Fashion

Authentic Brands Grants License to Outdoor Collective for Spyder Apparel

By Gary Symons TLL Editor in Chief Authentic Brands Group just granted Outdoor Collective (OC) the manufacturing license for Spyder, a top brand in ski and snow apparel. Founded in 1978, Spyder is globally recognized for its innovation, athlete-driven designs, and performance-driven winter sportswear. The brand is also a leader in sustainability, as it has developed … [Read more...] about Authentic Brands Grants License to Outdoor Collective for Spyder Apparel

Alice + Olivia Debuts Shakespeare Fashion Collection

By Allison Watkinson TLL Reporter The Royal Shakespeare Company has partnered with Alice + Olivia for a licensed apparel collection inspired by Shakespeare's literary works. The collection includes a wide range of items such as velvet party dresses, lace bodysuits, tweed skirt-and-blazer sets, denim jackets, leggings, corsets, a full-skirted dress, ball gowns and … [Read more...] about Alice + Olivia Debuts Shakespeare Fashion Collection

Timex Group and Aston Martin Launch Exclusive Jewelry Collection

By Allison Watkinson TLL Reporter Timex Group has signed a partnership with Aston Martin for licensed jewelry and watches inspired by the luxury automotive brand. Under the terms of the licensing agreement, Timex Group will design, manufacture and distribute products for the Aston Martin brand and the Aston Martin Aramco Formula One team. "Starting this new license … [Read more...] about Timex Group and Aston Martin Launch Exclusive Jewelry Collection

Swizzels and Cambridge Satchel Debut Love Hearts Accessories

By Allison Watkinson TLL Reporter Swizzels and Cambridge Satchel are partnering for a collection of accessories and purses inspired by the Love Hearts brand. The licensing agreement with Cambridge Satchel was brokered by the Blonde Sheep Licensing agency on behalf of Swizzel's Love Hearts. Launching in time for Valentine’s Day, the Love Hearts x Cambridge Satchel … [Read more...] about Swizzels and Cambridge Satchel Debut Love Hearts Accessories

Pacsun Launches New Pac Artist Network Series with Brendan Monroe

By Allison Watkinson TLL Reporter Pacsun is launching the second installment of its Pac Artist Network Series in partnership with monochromatic mural artist, Brendan Monroe. Brendan Monroe is an abstract painter that creates black-and-white art pieces that are designed to capture motion through the use of curved, biomorphic lines and negative space. Based in Los … [Read more...] about Pacsun Launches New Pac Artist Network Series with Brendan Monroe

Licensing Roundup: Guess Who’s in India? and Mattel Goes Manga

Compiled by TLL Staff Guess? Inc. Partners with Tata CLiQ to Launch GUESS JEANS in India Guess? Inc. has announced its entry into the Indian market with the launch of GUESS JEANS, its California-based denim lifestyle brand. The launch is being executed through a long-term franchise partnership with Tata CLiQ, the e-commerce platform of the Tata Group. Under the … [Read more...] about Licensing Roundup: Guess Who’s in India? and Mattel Goes Manga