By Allison Watkinson TLL Reporter Plaid Enterprises has partnered with the EttaVee lifestyle brand to launch a colorful licensed collection of paint and brush sets. The licensed collection includes two 13-piece sets called Ettavee Joyful Burst and Dream Deep that offer a selection of multi-surface acrylic paints and a versatile paintbrush with a decorative handle. Inspired … [Read more...] about Plaid Enterprises Launches EttaVee Paint and Brush Sets
Lifestyle
The 10th Brand & Lifestyle Licensing Awards Now Open For Entries
TLL Staff Nominations are now open for the Brand & Lifestyle Licensing Awards (B&LLAs), which returns April 23, 2026. The B&LLAs will also be marking its 10th anniversary with a gala event at the Royal Lancaster London, and will be adding two new categories Launched in 2016 by Max Publishing, the B&LLAs were created to recognize the brand and lifestyle … [Read more...] about The 10th Brand & Lifestyle Licensing Awards Now Open For Entries
Cardsmiths Releases Its Largest Digital Trading Card Launch Yet
TLL Staff Cardsmiths has released Currency Series 5, the largest product launch in its history, expanding its portfolio of art-driven trading cards with a collection that blends traditional finance themes with blockchain culture. The series is now available through Cardsmiths’ website and select retail partners. The new set features returning artists Gunship Revolution … [Read more...] about Cardsmiths Releases Its Largest Digital Trading Card Launch Yet
Xcel Brands Announces Longaberger Collection with At Home With Shannon
By Allison Watkinson TLL Reporter Xcel Brands has secured a partnership between its Longaberger brand and At Home With Shannon for a licensed home collection. The collaborative collection will include a variety of entertaining items, functional storage solutions and decorative home accents inspired by the two lifestyle brands. At Home with Shannon is an online community and … [Read more...] about Xcel Brands Announces Longaberger Collection with At Home With Shannon
Global Merchandising Services Named Licensing Agent for Design Museum
By Allison Watkinson TLL Reporter Global Merchandising Services has been appointed to serve as the exclusive worldwide licensing agency for the Design Museum. As the museum's official licensing agent, Global Merchandising will develop a comprehensive licensing program that extends across a range of consumer products and branded experiences. The agency will seek … [Read more...] about Global Merchandising Services Named Licensing Agent for Design Museum
Hasbro and Kayou Saddle Up For ‘My Little Pony’ Card Game
TLL Staff Chinese collectibles company Kayou has corralled a deal with Hasbro to introduce a My Little Pony card game in the U.S. Kayou is China's top trading card brand, and previously launched the My Little Pony Card Game – Friendships Begin in that country back in April. The success of that program has seen the partners expand the program, and the game is now being … [Read more...] about Hasbro and Kayou Saddle Up For ‘My Little Pony’ Card Game
Heinz Releases Some Saucy Luggage in Deal With Herschel
By Gary Symons TLL Editor in Chief The Canadian lifestyle brand Herschel Supply's latest luggage line is the epitome of good taste ... literally ... thanks to a clever collab with HEINZ. The global leader in condiments announced its first-ever collaboration with Herschel, a Vancouver-based lifestyle brand that has gone global. The partners say their partnership is … [Read more...] about Heinz Releases Some Saucy Luggage in Deal With Herschel
Pottery Barn Launches Norman Rockwell Home Collection
By Allison Watkinson TLL Reporter Pottery Barn has signed a deal with the Norman Rockwell art brand to create a licensed holiday home furnishings collection. Inspired by the late artist's paintings and illustrations, the new Pottery Barn collection includes a selection of bedding, linen sets, pillows, tea towels, wine bags, framed artwork and other decorative accessories for … [Read more...] about Pottery Barn Launches Norman Rockwell Home Collection
Hustle & Hope Named Winner of Mensa’s ‘Smart Choice’ Competition
Caption: Hustle & Hope CEO Ashley Sutton won the Mensa competition with a smarter greeting card concept, and is now exploring additional licensing opportunities with American Mensa. TLL Staff Greeting card company Hustle & Hope turned out to be the SMART CHOICE, winning a pitch competition staged by American Mensa. The prodigious brain trust at American … [Read more...] about Hustle & Hope Named Winner of Mensa’s ‘Smart Choice’ Competition
Van Gogh Museum Names WildBrain CPLG as Licensing Agent
By Allison Watkinson TLL Reporter WildBrain CPLG has signed a new representation agreement with the Van Gogh Museum to manage a global licensing program for the brand. The new agreement names the WildBrain CPLG agency as the official representative for Amsterdam’s Van Gogh Museum across the international retail market, excluding Benelux. “We are delighted with the … [Read more...] about Van Gogh Museum Names WildBrain CPLG as Licensing Agent