By Gary Symons TLL Editor in Chief A ‘fast developing’ story this morning, as Polaroid says it has appointed IMG Licensing as its global licensing agency. Polaroid is, of course, the instant photography brand that revolutionized photography, developing the first ‘instant photographs’ from a commercially available camera in 1948. The company announced it has now … [Read more...] about Polaroid Appoints IMG Licensing as Global Licensing Agency
Lifestyle
Scrub Daddy Adds Cleaning Line for ‘Pet Parents’
By Gary Symons TLL Editor in Chief Whether its cleaning up a doggie do-do on the carpet, or a doggy don't on the sofa, Scrub Daddy has your back with a new line of pet cleaning products. Scrub Daddy is the cleaning products company known for its signature smiley-face sponges, which first came to the public's attention when it was featured on Shark Tank in 2012. The … [Read more...] about Scrub Daddy Adds Cleaning Line for ‘Pet Parents’
Pokémon to Acquire Its US Distribution Partner Excell Brands
By Gary Symons TLL Editor in Chief The Pokémon Company International says it will acquire Excell Brands, its largest U.S. distribution partner, marking a significant strategic shift. Excell Brands is a leading U.S. distributor and category management service provider of trading cards and collectibles. While Excell has enjoyed a long and fruitful partnership with Pokémon, it … [Read more...] about Pokémon to Acquire Its US Distribution Partner Excell Brands
Kayou Debuts at Toy Fair New York, Previews U.S. Expansion Plans
TLL Staff Kayou, a Chinese collectible trading card company, made its official debut at Toy Fair New York earlier this month, using the occasion to announce a slate of new licensed products and IP partnerships as part of its broader push into the U.S. market. The company, which describes itself as China's top trading card brand, showcased new releases and upcoming product … [Read more...] about Kayou Debuts at Toy Fair New York, Previews U.S. Expansion Plans
The Brand Liaison Appointed Licensing Agency for Dorel Juvenile Group
By Allison Watkinson TLL Reporter Dorel Juvenile Group says its engaged The Brand Liaison to guide a “major strategic shift” in its brand expansion strategy. Dorel is among the largest manufacturers of juvenile products and owner of several top brands, like Safety 1st and Cosco Kids. Dorel says The Brand Liaison will be focusing on finding new strategic partners for … [Read more...] about The Brand Liaison Appointed Licensing Agency for Dorel Juvenile Group
LEGO and The Met Bridge the Gap Between Art and Play with Monet Masterpiece Set
By Gary Symons TLL Editor in Chief Put away the paint brush, because art lovers and LEGO enthusiasts can now build their own Impressionist masterpiece, brick by brick. The LEGO Group announced Tuesday a collaboration with The Metropolitan Museum of Art to release the LEGO Art 'Claude Monet – Bridge over a Pond of Water Lilies' set, a 3,179-piece recreation of the French … [Read more...] about LEGO and The Met Bridge the Gap Between Art and Play with Monet Masterpiece Set
Snore With Snorlax As Mimaru Hotels Expand Its Pokémon Rooms
By Allison Watkinson TLL Staff The Mimaru hotel brand has just announced it will be renovating and expanding its popular 'Pokémon Rooms', so aspiring trainers can kick back and relax after a hard day trying to catch 'em all. Mimaru is a leader in Japan for apartment-style hotels, and is owned by Cosmos Hotel Management, which has held a licensing deal with Pokémon for … [Read more...] about Snore With Snorlax As Mimaru Hotels Expand Its Pokémon Rooms
RHS Partners With Agriframes on Licensed Zinc Planter Range
By Gary Symons TLL Editor in Chief Above ground planters are all the rage these days, and The Royal Horticultural Society is hopping on the trend through a new licensing deal with Agriframes. RHS has partnered with UK garden structures specialist Agriframes to launch a new range of RHS-licensed zinc planters for the domestic market. The collaboration introduces a zinc … [Read more...] about RHS Partners With Agriframes on Licensed Zinc Planter Range
Match Attax Trading Card Game Signs Two New Licensing Deals
TLL Staff Bulldog Licensing has signed two new licensing agreements for the football trading card game Match Attax, expanding the brand into apparel and stationery ahead of the 2026 football season. Under the deals, Blues Group will develop children’s daywear and nightwear, while RMS will produce a range of stationery and accessories. Bulldog Licensing represents Match Attax, … [Read more...] about Match Attax Trading Card Game Signs Two New Licensing Deals
Paladone Expands NBCUniversal License to the United States
TLL Staff The global giftware company Paladone announced the expansion of its licensing agreement with NBC Universal, securing rights to bring its range of trend-led pop culture products to the United States for the first time. Under this expanded agreement, Paladone will develop and distribute a diverse collection of lifestyle and gifting products celebrating beloved NBC … [Read more...] about Paladone Expands NBCUniversal License to the United States