The Licensing Letter

Lifestyle

Vertagear and Audi Launch High-Tech Gaming Chair Collection

By Allison Watkinson TLL Reporter Vertagear has secured a licensing partnership with Audi to introduce a collaborative collection of ergonomic gaming chairs. A subsidiary of the Volkswagen Group, Audi is a luxury German automotive company that specializes in precision-engineered vehicles, high-quality builds and progressive design. Brokered by Beanstalk as Audi’s … [Read more...] about Vertagear and Audi Launch High-Tech Gaming Chair Collection

BrownTrout Calendars Deliver a Powerful Connection for Brands

Appointments Made, Dates Kept, Decades of Memories with BrownTrout Calendars & Planners Featured Article For thousands of years, humanity has relied on calendars to track time and milestones, evolving from ancient lunar markings to digital tools. BrownTrout Publishers continues this tradition in transforming calendars into powerful brand extensions for licensors. … [Read more...] about BrownTrout Calendars Deliver a Powerful Connection for Brands

Jewel Branding & Licensing Signs Georgia O’Keeffe Museum

By Allison Watkinson TLL Reporter Jewel Branding & Licensing has been appointed as the official licensing representative for the Georgia O’Keeffe Museum. Marking the Museum’s first major venture into licensing, Jewel will work to secure partnerships with licensees that align with O’Keeffe's distinct artistic style. “We are thrilled to welcome the Georgia … [Read more...] about Jewel Branding & Licensing Signs Georgia O’Keeffe Museum

Pottery Barn Teen Debuts Home Collection with Kendra Scott

By Allison Watkinson TLL Reporter Pottery Barn Teen has launched a collaboration with the Kendra Scott lifestyle brand for a licensed home and storage collection. Available exclusively through Pottery Barn Teen, the collaborative collection features a range of products with colors, shapes and materials inspired by Kendra Scott's signature designs. “The Kendra Scott … [Read more...] about Pottery Barn Teen Debuts Home Collection with Kendra Scott

Beanstalk and NEXT Forge Strategic Partnership for Cath Kidston

By Allison Watkinson TLL Reporter Beanstalk has secured an international representation partnership with NEXT to expand its Cath Kidston brand into new licensed categories. Owned by the NEXT retail company, Cath Kidston is a British lifestyle brand that is known for its nostalgic hand-painted prints and vintage-inspired floral patterns. Through the partnership, … [Read more...] about Beanstalk and NEXT Forge Strategic Partnership for Cath Kidston

Flavortown Cooks Up Kitchen Appliances with Mon Chateau

By Allison Watkinson TLL Reporter Guy Fieri’s Flavortown brand has partnered with Mon Chateau to launch a line of small kitchen appliances for Mother’s Day. The licensed kitchen collection will add several high-performance tools to Fieri's existing line of Flavortown Cookware products. Developed and distributed by Mon Chateau, the new releases include an Immersion … [Read more...] about Flavortown Cooks Up Kitchen Appliances with Mon Chateau

Dove and Chamberlain Coffee Sprout Plant Milk Partnership

By Allison Watkinson TLL Reporter Dove has launched a licensing collaboration with Chamberlain Coffee to promote its new Dove Plant Milk Cleansing collection. The Dove Plant Milk Cleansing collection features a proprietary blend of vegan and cruelty-free ingredients that are made without sulfates and parabens. Available in four distinct fragrances, the product line-up … [Read more...] about Dove and Chamberlain Coffee Sprout Plant Milk Partnership

Hilary Duff Brings Below 60 Fragrances to QVC

By Allison Watkinson TLL Reporter QVC has partnered with Hilary Duff and the Below 60 brand to debut an exclusive fragrance diffuser kit through its retail platforms. For the partnership, QVC is featuring an exclusive branded offer that includes two of Below 60's plug-in diffuser starter kits. Each starter kit features a plug-in diffuser, two of Below 60's signature scented … [Read more...] about Hilary Duff Brings Below 60 Fragrances to QVC

Jenny Martinez Partners with Xcel Brands for Culinary Collection

By Allison Watkinson TLL Reporter Jenny Martinez has partnered with Xcel Brands to launch a food and kitchenware brand called Jenny Martinez Live. Rooted in Mexican culture, the brand will offer a selection of high-quality food products and thoughtfully-designed kitchenware. In addition to the licensed products, the Jenny Martinez Live brand will provide resources … [Read more...] about Jenny Martinez Partners with Xcel Brands for Culinary Collection