By Allison Watkinson TLL Reporter Pottery Barn has signed a deal with the Norman Rockwell art brand to create a licensed holiday home furnishings collection. Inspired by the late artist's paintings and illustrations, the new Pottery Barn collection includes a selection of bedding, linen sets, pillows, tea towels, wine bags, framed artwork and other decorative accessories for … [Read more...] about Pottery Barn Launches Norman Rockwell Home Collection
Lifestyle
Hustle & Hope Named Winner of Mensa’s ‘Smart Choice’ Competition
Caption: Hustle & Hope CEO Ashley Sutton won the Mensa competition with a smarter greeting card concept, and is now exploring additional licensing opportunities with American Mensa. TLL Staff Greeting card company Hustle & Hope turned out to be the SMART CHOICE, winning a pitch competition staged by American Mensa. The prodigious brain trust at American … [Read more...] about Hustle & Hope Named Winner of Mensa’s ‘Smart Choice’ Competition
Van Gogh Museum Names WildBrain CPLG as Licensing Agent
By Allison Watkinson TLL Reporter WildBrain CPLG has signed a new representation agreement with the Van Gogh Museum to manage a global licensing program for the brand. The new agreement names the WildBrain CPLG agency as the official representative for Amsterdam’s Van Gogh Museum across the international retail market, excluding Benelux. “We are delighted with the … [Read more...] about Van Gogh Museum Names WildBrain CPLG as Licensing Agent
Global Merchandising Unveils First Slate of Licensees for Fender
By Gary Symons TLL Editor in Chief Fender Musical Instruments Corp., the guitar maker that gave the world the Telecaster twang and Precision Bass groove, is plugging into new markets as it heads toward a milestone anniversary tour. Global Merchandising Services on Thursday announced the first wave of licensing partners for Fender’s expanding brand extension program, timed to … [Read more...] about Global Merchandising Unveils First Slate of Licensees for Fender
Gold’s Gym Appoints IMG Licensing to Drive Consumer Product Expansion
By Allison Watkinson TLL Reporter Gold’s Gym has signed a multi-year agreement with IMG Licensing that appoints the agency as its exclusive global representative for consumer products. This new agreement marks the first time that the athletic brand has appointed a licensing agency to expand its global presence. The partnership aims to capitalize on the brand’s long … [Read more...] about Gold’s Gym Appoints IMG Licensing to Drive Consumer Product Expansion
Sweet Nostalgia Meets ‘Wild’ Sustainability in New Swizzels Collaboration
By Gary Symons TLL Editor in Chief Blonde Sheep Licensing just announced the launch of a new collaboration between Swizzels and Wild, the sustainable personal care company. Swizzels, of course, is the British confectionery brand that came up with Squashies, Drumstick, Refreshers, and Love Hearts. The latter was a big favorite in my childhood; the candy you gave to … [Read more...] about Sweet Nostalgia Meets ‘Wild’ Sustainability in New Swizzels Collaboration
Hit Show Bluey Featured in Punchbowl Greeting Cards
TLL Staff The innovative online invitation and greeting card company Punchbowl has just announced a new collection of designs based on the massive hit show Bluey. Bluey is currently the number one streamed series in the United States, and has a massive global fan base. The brand is now working with Punchbowl, which has developed an innovative online platform to create … [Read more...] about Hit Show Bluey Featured in Punchbowl Greeting Cards
Viral Chinese Collectibles Company Kayou Expands to U.S. Market
By Gary Symons TLL Editor in Chief Kayou, China’s largest collectibles company and top trading card brand, is entering the U.S. market this holiday season, marking the latest step in its global expansion. The move comes as Kayou enjoys viral growth rates in Asia. The company nearly quadrupled revenue in 2024 to $1.4 billion, fueled largely by demand for its high-quality … [Read more...] about Viral Chinese Collectibles Company Kayou Expands to U.S. Market
Smiley Showcases Licensing Portfolio on New B2B Website
TLL Staff The Smiley Company has launched a new business-to-business website designed to showcase its brand portfolio, licensing opportunities and global campaigns. The site, located at www.thesmileycompany.com, is aimed at licensees, retailers and brands seeking to collaborate with the company best known for its yellow smiley face icon. Essentially the company has created a … [Read more...] about Smiley Showcases Licensing Portfolio on New B2B Website
The Week in Licensing: Deals You May Have Missed
Compiled by TLL Staff BARK and Dunkin Celebrate National Dog Day with Toys for Children in NeedDog toy company BARK and Dunkin are teaming up once again to celebrate National Dog Day, bringing back their popular co-branded dog toy collection while raising funds for children in need. The collection, available through Dunkin stores and online, features plush toys inspired by … [Read more...] about The Week in Licensing: Deals You May Have Missed