By Gary Symons TLL Editor in Chief The London Studio, a U.K.-based art licensing and design company, announced that members of its Artists Collective have won multiple honors at the world's two major greeting card awards. Those include multiple awards at the recent U.S. Greeting Card Association’s Louie Awards and finalist spots at the upcoming Henries Awards in the United … [Read more...] about London Studio Artists Collective Earns Recognition at Greeting Card Awards
Lifestyle
SmileyWorld Puts Licensing Partners Front and Center in Back-to-School Campaign
By Gary Symons TLL Editor in Chief SmileyWorld has launched a global back-to-school campaign designed to help its licensing partners boost visibility and connect with young consumers through a content-driven approach. Developed by the Smiley Studio Marketing Team, the social-first initiative features playful, influencer-led content in key markets across North America and … [Read more...] about SmileyWorld Puts Licensing Partners Front and Center in Back-to-School Campaign
Roller Rabbit Hops Into Pottery Barn Partnership
By Allison Watkinson TLL Reporter Roller Rabbit has signed a licensing partnership with Pottery Barn to launch a collaborative collection of bedding and home décor. The Roller Rabbit for Pottery Barn collection includes a range of items such as bed sheets, decorative pillows, blankets, rugs and wallpaper offerings. “We approached this collection with Roller Rabbit … [Read more...] about Roller Rabbit Hops Into Pottery Barn Partnership
Omaha Steaks and Pets + People Partner for Gourmet Treats
By Allison Watkinson TLL Reporter Omaha Steaks has entered a licensing agreement with Pets + People to introduce a line of branded pet treats and food toppers. Through the agreement, Pets + People will design, manufacture and distribute a range of pet treats and food toppers that focus on Omaha Steaks' selection of gourmet meats. “We’re thrilled to collaborate with … [Read more...] about Omaha Steaks and Pets + People Partner for Gourmet Treats
H2O Audio and Florence Team Up for Paddleboard World Championships
By Allison Watkinson TLL Reporter H2O Audio and Florence have released co-branded headphones to commemorate the 2025 Moloka'i 2 O'ahu Paddleboard World Championships. The headphones combine H2O Audio's patented TRI 2 design with the Florence gear brand's utilitarian style and bright yellow color scheme. "At Florence, we build gear with purpose—for athletes who … [Read more...] about H2O Audio and Florence Team Up for Paddleboard World Championships
The London Studio Brokers Deal Between Pear Tree Press and Calypso Cards
By Allison Watkinson TLL Reporter The London Studio has secured a licensing agreement with Calypso Cards on behalf of Emma Randall's Pear Tree Press brand. Through the new partnership, Calypso Cards will publish and distribute a range of licensed greeting cards for the brand across North America. The Pear Tree Press collection will be sold exclusively by Calypso … [Read more...] about The London Studio Brokers Deal Between Pear Tree Press and Calypso Cards
Tfk and Audi Bring Sporty Style to Pushchairs
By Allison Watkinson TLL Reporter Trends for Kids (Tfk) has partnered with Audi for an officially licensed children's pushchair called the Tfk Mono3 Audi Edition. Inspired by the vehicle brand's Audi e-tron GT car, the licensed pushchair is designed to combine comfort, function and durability with Audi's sporty aesthetic. This includes a revamp of Audi’s signature wheel … [Read more...] about Tfk and Audi Bring Sporty Style to Pushchairs
Jewel Branding Named North American Agent for London’s Natural History Museum
By Allison Watkinson TLL Reporter Jewel Branding & Licensing has been signed as the exclusive North American licensing agent for the Natural History Museum in London. Through the representation partnership, Jewel will work to secure new licensees for the brand across both Canada and the U.S. “We are thrilled to be partnering with Jewel to expand our brand into … [Read more...] about Jewel Branding Named North American Agent for London’s Natural History Museum
Goodyear and Tender One Sail Into Luxury Boating Market
By Allison Watkinson TLL Reporter Goodyear Tire & Rubber Company is launching a line-up of licensed rigid inflatable boats (RIB) in partnership with Tender One's G-Tender brand. Developed through extensive market research, the project offers high-tech advances based on the G-Tender line by the Italian boating company, Tender One. “Being chosen by Goodyear for its debut … [Read more...] about Goodyear and Tender One Sail Into Luxury Boating Market
London Studio Brokers Deal Between Alice Mole and James Ellis
By Alllison Watkinson TLL Reporter The London Studio has secured a licensing deal with the James Ellis publishing company for artist and illustrator, Alice Mole. Managed by The London Studio, the James Ellis licensing partnership has commissioned 29 square-format greeting card designs by the acclaimed artist. Inspired by everyday life with surrealistic accents, the … [Read more...] about London Studio Brokers Deal Between Alice Mole and James Ellis