By Allison Watkinson TLL Reporter Authentic Brands Group and Orbico Group have signed a long-term collaborative partnership to expand the Champion lifestyle brand across EMEA. The announcement of this new long-term partnership follows Authentic's recent acquisition of the Champion athletic-wear brand. The acquisition agreement went into effect on September 30, … [Read more...] about Authentic and Orbico Partner to Expand Champion Across EMEA
Active-Wear
Splendid and Wild One Unleash Stylish Collaboration for Pets and Pet Parents
By Allison Watkinson TLL Reporter Splendid has teamed up with the Wild One pet style brand for a co-branded collection of matching clothes for pets and pet parents. Offered in a range of Wild Ones-inspired color options, the collaborative fashion collection includes six styles of human apparel and seven pet clothing styles. “As a dog mom and dog lover, I use my Wild … [Read more...] about Splendid and Wild One Unleash Stylish Collaboration for Pets and Pet Parents
Oh Yeah! Phenom Elite Creates Vibrant Sports Apparel Inspired by Kool-Aid
By Allison Watkinson TLL Reporter Sports apparel innovator Phenom Elite is collaborating with the Kool-Aid beverage brand on the launch of Quantum Speed Cleats and VPS4 Gloves. Phenom Elite and Kool-Aid brand owner Kraft Heinz say the partnership is kicking off with two initial colorways, both inspired by Kool-Aid flavors 'Sharkleberry Fin' and 'Great Bluedini'. The … [Read more...] about Oh Yeah! Phenom Elite Creates Vibrant Sports Apparel Inspired by Kool-Aid
Who’s News: PUMA Appoints Julie Legrand to Lead Global Brand Strategy
TLL Staff Sports company PUMA has appointed former H&M executive Julie Legrand as its Senior Director Global Brand Strategy. Legrand former worked with fashion brand H&M in a similar position as that company's Global Brand Director. With the move to PUMA, Legrand will be responsible for overseeing many of the critical roles in PUMA’s strategic plan to elevate the … [Read more...] about Who’s News: PUMA Appoints Julie Legrand to Lead Global Brand Strategy
Billabong Works With Coral Gardeners on Reef Restoration
By Allison Watkinson TLL Reporter Billabong has partnered with Coral Gardeners for a collaborative beachwear collection to raise awareness for ocean conservation. Founded in 2017 in Mo’orea by Titouan Bernicot, Coral Gardeners is an ocean conservation organization that was created to help restore the world's rapidly declining coral reef ecosystems by planting … [Read more...] about Billabong Works With Coral Gardeners on Reef Restoration
Authentic Selects BRJ Group to Run Boardriders in Japan and Taiwan
By Allison Watkinson TLL Reporter Authentic Brands Group has entered a new agreement with BRJ Group to run its Boardriders business operations in Japan and Taiwan. Boardriders encompasses a portfolio of high-profile sports lifestyle brands including Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element and Von Zipper. Authentic officially acquired the Boardriders business and … [Read more...] about Authentic Selects BRJ Group to Run Boardriders in Japan and Taiwan
Zumba and Crayola Collab On Colors of Kindness Activewear Collection
By Allison WatkinsonTLL ReporterZumba and Crayola have entered a licensing partnership for a co-branded Colors of Kindness activewear collection. Zumba is a branded fitness company that operates in 200,00 locations in a 185 countries worldwide. Zumba develops exercise programs that offer easy-to-follow choreography set to rhythmic music.In addition to its original Zumba … [Read more...] about Zumba and Crayola Collab On Colors of Kindness Activewear Collection