The Licensing Letter

Back-to-School

Sesame Workshop Launches New Channel on Discovery Education

By Gary Symons TLL Editor in Chief Sesame Workshop has launched a major new initiative, creating a new channel on the Discovery Education platform. Discovery Education, a worldwide education technology leader whose state-of-the-art K-12 digital platform supports learning wherever it takes place, whether at school or at home. Sesame Workshop, the non-profit media and … [Read more...] about Sesame Workshop Launches New Channel on Discovery Education

Brown Toy Box Partners On Educational Program With DonorsChoose

The STEAM toyco Brown Toy Box is on a mission to reach 100,000 students in America in 2022 and encourage them to pursue scientific careers. Founded by tech innovator and visionary entrepreneur Terri-Nichelle Bradley (pictured above), Brown Toy Box was created to inspire children from all backgrounds that they can be successful in Science, Technology, Engineering, Art and … [Read more...] about Brown Toy Box Partners On Educational Program With DonorsChoose

Boat Rocker Lassos New Licensees For Dino Ranch

Boat Rocker Studios announced this week the signing of six new licensees in the US and Canada for its top-rated preschool show Dino Ranch. The galloping success of the series, set in what Boat Rocker jokingly refers to as a "pre-Westoric" family dinosaur ranch, has sparked intense interest across multiple consumer categories, allowing Boat Rocker to corral multiple deals in … [Read more...] about Boat Rocker Lassos New Licensees For Dino Ranch

Ricky Zoom In Season 2 As Licensing Accelerates

Hasbro's Entertainment One (eOne) studio, is gearing up for the much-anticipated debut of Ricky Zoom's season two through ViacomCBS Networks UK, Nick Jr. and Channel 5’s multiplatform pre-school brand, Milkshake!. The CGI animated series follows Ricky, a speed-loving, adventure-seeking, little red rescue bike who loves to zoom around the fictional British town of Wheelford, … [Read more...] about Ricky Zoom In Season 2 As Licensing Accelerates

CreateOn Partners With The Beatles

The creative people at CreateOn have entered into a partnership to create The Beatles Collection, featuring classic imagery from the Beatles era. With individual Magna-Tiles depicting album covers and classic images, The Beatles Collection represents a new pinnacle of design and versatility for CreateOn. Individual tiles can be configured into multiple structures including the … [Read more...] about CreateOn Partners With The Beatles

Marvel and Yoobi Partner on Heroic Back-To-School Line

The school, home and office supplies company Yoobi announced this week a major collaboration with Marvel, consisting of a 'super-powered' collection of back-to-school products. Yoobi says the line will combine Marvel’s iconic characters from comic books and film with Yoobi’s bold designs in a limited-edition collection. Yoobi describes itself as a "give-back brand" that … [Read more...] about Marvel and Yoobi Partner on Heroic Back-To-School Line

Vir The Robot Boy Is Now Teaching Kids

  New Partnership Between Wow Kidz and Twinkl to Create Educational Materials Schools have taken a real hit over the past year due to COVID-19, but Vir the Robot Boy is flying in to the rescue with a new range of themed educational resources. The initiative is due to a partnership between Wow Kidz, the kids’ animation brand owned by Cosmos-Maya,  with the global … [Read more...] about Vir The Robot Boy Is Now Teaching Kids

Special Report: The Future of Hasbro

By Gary Symons TLL Editor in Chief The 'Play and Entertainment' conglomerate Hasbro has for the first time outlined its future plans in a live investor event, and as expected, the news will be game changing for the company and for its licensing partners worldwide. Sit down and grab yourself a coffee or tea, because it's a LOT. At the core of the announcement, Hasbro has … [Read more...] about Special Report: The Future of Hasbro