By Allison Watkinson TLL Reporter Old World Christmas has announced four new licensing partnerships for its hand-blown and hand-crafted glass ornaments. The new licensees for the holiday ornament brand include General Mills, Hasbro's Wizards of the Coast, The J.M. Smucker Company and Cloudco Entertainment's Strawberry Shortcake. “Our ornaments are all about memories … [Read more...] about Old World Christmas Announces New Partnerships for 2025
Gifts/Novelties
BrownTrout Calendars Deliver a Powerful Connection for Brands
Appointments Made, Dates Kept, Decades of Memories with BrownTrout Calendars & Planners Featured Article For thousands of years, humanity has relied on calendars to track time and milestones, evolving from ancient lunar markings to digital tools. BrownTrout Publishers continues this tradition in transforming calendars into powerful brand extensions for licensors. … [Read more...] about BrownTrout Calendars Deliver a Powerful Connection for Brands
Hallmark and Lacey Chabert Launch Festive Partnership
By Allison Watkinson TLL Reporter Hallmark and Lacey Chabert have launched an agreement for licensed lifestyle products inspired by the 2025 holiday season and everyday experiences. Available later this year, the new collection will feature greeting cards, gift wrap and entertaining essentials that combine Lacey's signature style with details inspired by vintage Hallmark … [Read more...] about Hallmark and Lacey Chabert Launch Festive Partnership
London Studio and Sellers Publishing Announce Dreamadelic Partnership
By Allison Watkinson TLL Reporter The London Studio has launched a collaborative partnership with Sellers Publishing for licensed calendars highlighting its Kitty Cocktails and Dreamadelic brands. Brokered by Firefly Brand Management, the collaborative licensing agreement will include two calendars for 2026 that feature works from Dreamadelic and Kitty Cocktails. The … [Read more...] about London Studio and Sellers Publishing Announce Dreamadelic Partnership
Clairefontaine Develops Licensed Stationery Inspired by Frida Kahlo
By Allison Watkinson TLL Reporter Clairefontaine and the Frida Kahlo Corporation have signed a licensing partnership for a stationery and gift collection inspired by the late artist's classic paintings. Facilitated by the Art Ask Agency on behalf of the Frida Kahlo brand, the collaborative licensing partnership will offer a wide range of paper products based on themes … [Read more...] about Clairefontaine Develops Licensed Stationery Inspired by Frida Kahlo
Hallmark and Duff Goldman Launch Exclusive Collection of Party Essentials
By Allison Watkinson TLL Reporter Hallmark is launching a licensed collection of themed party supplies in partnership with celebrity chef and TV star, Duff Goldman. Duff Goldman is a classically-trained chef, author, TV personality and artist who first rose to fame through the Food Network reality show, Ace of Cakes. Goldman is currently serving as a mentor for young aspiring … [Read more...] about Hallmark and Duff Goldman Launch Exclusive Collection of Party Essentials
Dan Dee Secures Master License Agreement With SMOKO
TLL Staff Plush toy specialist Dan Dee International has just signed a global licensing agreement with the quirky lifestyle brand Smoko. "This partnership marks a momentous step for both companies as they join forces to bring Smoko's imaginative creations to life in the form of plush, collectible toys, seasonal and gift items and home décor for department stores, mid-tier … [Read more...] about Dan Dee Secures Master License Agreement With SMOKO
Groupe Editor Releases Gift Collection for House of Turnowsky
By Allison Watkinson TLL Reporter Art Ask Agency has announced the launch of a licensed gift collection by Groupe Editor for the House of Turnowsky brand. The agency brokered the partnership on behalf of its client, House of Turnowsky. Initially established in 1940, House of Turnowsky is a luxury greeting card company that designs and distributes high-quality cards, … [Read more...] about Groupe Editor Releases Gift Collection for House of Turnowsky
It’s Rolex vs. Hallmark in Battle of the Crown Logos
By Gary Symons TLL Editor in Chief It's a trademark battle of royal proportions, as watchmaker Rolex has opposed Hallmark's bid to register its crown logo for use with jewelry. In the image above, the Rolex logo is at the left, and the Hallmark logo is to the right. The issue came up after Hallmark submitted a request to the US Patent and Trademark Office (USPTO) to … [Read more...] about It’s Rolex vs. Hallmark in Battle of the Crown Logos
National Day Calendar Appoints The Brand Liaison as Licensing Rep
By TLL StaffNational Day Calendar has reached a representation agreement with The Brand Liaison for future partnership negotiations. "Transforming a simple hobby into a vehicle of widespread joy and connection, National Day Calendar now ignites daily celebrations reaching millions globally," said National Day Calendar founder, Marlo Anderson. "Through our strategic … [Read more...] about National Day Calendar Appoints The Brand Liaison as Licensing Rep