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History

Jewel Branding & Licensing Signs Georgia O’Keeffe Museum

May 8, 2025

By Allison Watkinson TLL Reporter Jewel Branding & Licensing has been appointed as the official licensing representative for the Georgia O’Keeffe Museum. Marking the Museum’s first major venture into licensing, Jewel will work to secure partnerships with licensees that align with O’Keeffe's distinct artistic style. “We are thrilled to welcome the Georgia … [Read more...] about Jewel Branding & Licensing Signs Georgia O’Keeffe Museum

MoMA Appoints IMG to Expand Global Licensing Program

April 2, 2025

By Allison Watkinson TLL Reporter IMG Licensing has secured a multi-year agreement to serve as the exclusive global representative for the Museum of Modern Art (MoMA). Through the collaborative partnership, IMG Licensing will work alongside the MoMA Design Store to further grow its licensing program around the world. "Through the excellence of its collections and … [Read more...] about MoMA Appoints IMG to Expand Global Licensing Program

The Met Signs LicenseWorks as its Indian Licensing Representative

February 12, 2025

By Allison Watkinson TLL Reporter LicenseWorks has signed a partnership with The Metropolitan Museum of Art to expand the institution's licensing program to the Indian market. "We are thrilled to represent The Met and bring highlights of this iconic institution to India," said LicenseWorks managing partner, Rishabh Singla. "Art has a unique ability to connect people, and … [Read more...] about The Met Signs LicenseWorks as its Indian Licensing Representative

Sunway Resort x MFA Boston Offer Hokusai Gift Collection

August 27, 2024

By Gary Symons TLL Editor in Chief The Museum of Fine Arts, Boston, and Sunway Resort Hotel are offering a 'Lunar Masterpiece' gift box inspired by the legendary artist Katsushika Hokusai. The luxury hotel's limited edition Lunar Masterpiece gift box features a reimagining of Katsushika Hokusai’s renowned woodblock print, “Lilies,” a piece from his untitled series known as … [Read more...] about Sunway Resort x MFA Boston Offer Hokusai Gift Collection

Jewel Adds Sparkle to Boston Museum of Fine Arts Licensing Program

May 13, 2024

By Allison Watkinson TLL Reporter Boston's Museum of Fine Arts (MFA) has appointed Jewel Branding & Licensing as its licensing agency. Considered one of the world’s finest museums, the MFA showcases an incredible collection of nearly 500,000 works, which range from ancient to contemporary masterpieces, and offer a rich source of inspiration for licensing. The … [Read more...] about Jewel Adds Sparkle to Boston Museum of Fine Arts Licensing Program

Wargaming Donating Funds to Support USS Wisconsin Museum

April 11, 2024

By Gary Symons TLL Editor in Chief Game developer Wargaming is adding the historic battleship USS Wisconsin to World of Warships, and donating proceeds to a naval museum. The USS Wisconsin is an Iowa-class battleship built for the US Navy in the 1940s, and became one of the most storied warships in history, having fought through three separate wars. World of Warships is now … [Read more...] about Wargaming Donating Funds to Support USS Wisconsin Museum

Blonde Sheep Wins Licensing Contract With Famed Thyssen Bornemisza Museum

January 9, 2024

By Allison Watkinson TLL Reporter Blonde Sheep Licensing has been named the official global master licensee for the Thyssen Bornemisza National Museum in Madrid, Spain. Founded in 2015, Blonde Sheep is a global licensing agency and consultancy service that specializes in connecting brands with manufacturers and retailers to bring high-quality consumer products to … [Read more...] about Blonde Sheep Wins Licensing Contract With Famed Thyssen Bornemisza Museum

The Met Launches Home Decor Based on Art and Culture

October 19, 2023

Allison Symons TLL Reporter The Metropolitan Museum of Art has partnered with leading furniture company Eichholtz to launch The Met x Eichholtz home decor collection. The collaboration will include featuring furniture, home decor and lighting that draw inspiration from over 5,000 years of history and culture from around the globe. “Creating The Met x Eichholtz … [Read more...] about The Met Launches Home Decor Based on Art and Culture

The Brand Liaison Secures Custom NBA Jersey Collab For The 50th Anniversary of Hip Hop

June 14, 2023

By Allison WatkinsonTLL ReporterMitchell & Ness and Legends Recordings are releasing an exclusive NBA jersey collection designed by Tats Cru for the 50th Anniversary of Hip Hop.The partnership for the jersey collection was secured by Legends Recordings exclusive licensing agent for the 50th Anniversary of Hip Hop merchandising program, The Brand Liaison. The custom NBA … [Read more...] about The Brand Liaison Secures Custom NBA Jersey Collab For The 50th Anniversary of Hip Hop

MoMA and Medicom Partner on Salvador Dali BE@RBRICK Figure Set

May 25, 2023

By Allison Watkinson TLL Reporter The MoMA Design Store and MEDICOM TOY have partnered on a licensed BE@RBRICK figure set featuring Salvador Dalí's artwork, The Persistence of Memory. MEDICOM TOY is a Japanese company that specializes in manufacturing toys and collectibles. The company's BE@RBRICK collectible figure brand was launched in 2001 to celebrate the 100th … [Read more...] about MoMA and Medicom Partner on Salvador Dali BE@RBRICK Figure Set

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