By Allison Watkinson TLL Reporter In a deal brokered by IMG, Dolly Parton and Scent Beauty are launching the inaugural makeup collection for their collaborative Dolly Beauty cosmetics line. An extension of Dolly Parton's previous partnership with Scent Beauty for licensed fragrances, the Dolly Beauty cosmetics line is kicking off with a new collection called Heaven’s Kiss … [Read more...] about Dolly Parton and Scent Beauty Partner on Dolly Beauty Cosmetics
Hygiene & Beauty
E.L.F. and Anastasia Pagonis Launch Accessible Beauty Collection
By Allison Watkinson TLL Reporter E.L.F. Cosmetics has launched a collection with professional swimmer Anastasia 'Tas' Pagonis to create accessible beauty products for the blind and low-vision community. The limited-edition Beauty For Every Eye bundle features three E.LF. cosmetic products including the brand's Big Mood Waterproof Mascara, Glossy Lip Stain in Power … [Read more...] about E.L.F. and Anastasia Pagonis Launch Accessible Beauty Collection
Hunter Price Named Product Partner For L.O.L. Surprise! Loves Crayola Collaboration
By Allison Watkinson TLL Reporter Hunter Price has been selected as the consumer product partner for the licensed L.O.L. Surprise! Loves Crayola collaboration in the UK and European regions. The L.O.L. Surprise! Loves Crayola collaboration will include an extensive collection of products across a wide range of retail categories such as playsets, accessories, bags, games, … [Read more...] about Hunter Price Named Product Partner For L.O.L. Surprise! Loves Crayola Collaboration
Brand Liaison Hired by 4-Year-Old CEO to Rep Wynnie Bynnie
By Gary Symons TLL Editor in Chief No, that's not a typo in the headline. The Brand Liaison licensing agency as just hired by 4-year-old CEO Wynnie Chapman and her 'mom-preneur' Hailee to represent their hair care brand Wynnie Bynnie. The Brand Liaison is one of America's top licensing agencies, representing both licensors and licensees in the categories of Fashion, … [Read more...] about Brand Liaison Hired by 4-Year-Old CEO to Rep Wynnie Bynnie
E.L.F. and Liquid Death Unveil Gore-geous Corpse Makeup
By Allison Watkinson TLL Reporter E.L.F. Cosmetics and Liquid Death are launching a limited-edition gothic metal-inspired makeup collection called Corpse Paint. Designed around Liquid Death's hardcore aesthetic, the licensed Corpse Paint cosmetics collection features five licensed makeup items as well as a special Closed Casket: Removable Coffin Keepsake Box. The licensed … [Read more...] about E.L.F. and Liquid Death Unveil Gore-geous Corpse Makeup
Crest + Oral B Puts Smile on Your Face With Rube Goldberg Machine Challenge
By Gary Symons TLL Editor in Chief The Rube Goldberg Institute says it's thrilled to have Crest + Oral B as sponsors for the 2024 Rube Goldberg Machine Contest. The involvement of Crest in the annual challenge truly is a special event for the Institute. This will be the 35th anniversary of the Rube Goldberg Machine Contest (RGMC), which is marking the occasion by … [Read more...] about Crest + Oral B Puts Smile on Your Face With Rube Goldberg Machine Challenge
Native Launching Personal Care Collection Inspired by Girl Scout Cookies
By Allison Watkinson TLL Reporter Native has signed a partnership with Girl Scouts of America for a limited-edition personal care collection inspired by Girl Scout cookies. Founded in 2015, Native is a personal care company that designs and manufactures safe, ethical and effective personal care products using naturally-derived ingredients. All of the personal care … [Read more...] about Native Launching Personal Care Collection Inspired by Girl Scout Cookies
Manic Panic and Shalom International Rock Out With Licensed Holiday Collection
By Allison Watkinson TLL Reporter Manic Panic has entered a licensing agreement with Shalom International to create a holiday-themed bath and body collection.The partnership between the two companies was brokered by Manic Panic's exclusive licensing agency, Pacific Swell Brands.“Shalom International has been an incredible licensing partner in every step of the development of … [Read more...] about Manic Panic and Shalom International Rock Out With Licensed Holiday Collection
Wet Brush the First Brand to Participate in ‘Newman’s Deal’
By Allison Watkinson TLL Reporter Newman’s Own has partnered with WetBrush to launch a licensed hairbrush that gives away 100% of its profits to children in need.This licensing partnership makes Wet Brush the first brand to participate in the limited-edition Newman’s Deal promotional initiative since it was announced by the company last fall.As an official Newman's Deal … [Read more...] about Wet Brush the First Brand to Participate in ‘Newman’s Deal’
Taste Beauty and Hershey’s Delectable New Beauty Organizers From Caboodles
TLL Staff Taste Beauty has announced a collaboration with Caboodles and Hershey for a sweet new beauty organizer, just in time for the holiday season. The collaboration features the popular design of Caboodles beauty organizers filled with beauty products that are based on three Hershey-based themes. They include Hershey, Sour Patch Kids, and Fruity Pebbles. “We are … [Read more...] about Taste Beauty and Hershey’s Delectable New Beauty Organizers From Caboodles