By Allison Watkinson TLL Reporter Elton John has launched a second licensed home fragrance collection for his ongoing partnership with Slatkin + Co and QVC. "My love for candles has always been rooted in their ability to transform a space and evoke emotion," said Elton John. "Working with Slatkin + Co, and my good friend Harry Slatkin, has been a true joy, and I'm thrilled … [Read more...] about Elton John and Slatkin + Co. Bring Spring-Themed Candles to QVC
Lifestyle
Arcos Teams Up with José Andrés for Kitchen Knife Collection
By Allison Watkinson TLL Reporter The Arcos cutlery brand has partnered with chef José Andrés to introduce a co-branded knife set called the José Andrés by Arcos collection. The collaborative collection includes five professional-grade kitchen knives that can be used by both culinary experts and at-home cooks. Each knife is precision-forged from Arcos' exclusive NITRUM … [Read more...] about Arcos Teams Up with José Andrés for Kitchen Knife Collection
Kool-Aid and Space Camp Wellness Launch Licensed Lip Balm
By Allison Watkinson TLL Reporter Kraft Heinz has partnered with influencer Nick Sturniolo to release licensed Kool-Aid lip balm under his Space Camp Wellness brand. Inspired by Kool-Aid beverages, this new partnership will add three limited-edition scents to the brand's collection of jumbo-sized lip balms. The limited-edition scents will be based on the drink brand's blue … [Read more...] about Kool-Aid and Space Camp Wellness Launch Licensed Lip Balm
Julius-K9 Appoints Beanstalk to Expand Pet Care Offerings
By Allison Watkinson TLL Reporter Beanstalk has been selected to represent Julius-K9's licensing program as the petcare brand works to expand its presence across the UK and Europe. As Julius-K9's official representative, Beanstalk will seek new licensing partnerships to extend the brand's product portfolio to reach additional pet-related categories. “We are delighted to … [Read more...] about Julius-K9 Appoints Beanstalk to Expand Pet Care Offerings
Suzy Karadsheh and Anthropologie Team Up for The Mediterranean Dish Brand
By Allison Watkinson TLL Reporter Author Suzy Karadsheh and Anthropologie are launching a collaborative homewares collection based on The Mediterranean Dish culinary brand. Designed for spring entertaining, the co-branded collection features 36 products that combine Anthropologie's signature aesthetic with The Mediterranean Dish's affinity for rich textures and flavors. The … [Read more...] about Suzy Karadsheh and Anthropologie Team Up for The Mediterranean Dish Brand
WeightWatchers Names LMCA as its North American Licensing Agent
By Allison Watkinson TLL Reporter WeightWatchers has appointed LMCA to expand its consumer products footprint across North America with new licensing partnerships. As WeightWatcher's licensing representative, LMCA will seek new partners for the brand across several product categories. These categories will span a range of health-focused food, beverage and lifestyle … [Read more...] about WeightWatchers Names LMCA as its North American Licensing Agent
Purple Selects Brandgenuity for Licensing Program
By Allison Watkinson TLL Reporter Purple Innovation has signed Brandgenuity as its exclusive licensing agency to develop and execute a global consumer products program. Known for its proprietary GelFlex Grid, Purple Innovation is a sleep wellness company that provides support, pressure relief and temperature regulation to deliver deep, restorative rest. Since its … [Read more...] about Purple Selects Brandgenuity for Licensing Program
Panini America Lands Agreement With Football Phenom Travis Hunter
By Gary Symons TLL Editor in Chief Panini America has landed an exclusive autographed trading card agreement with University of Colorado standout and 2024 Heisman Trophy winner Travis Hunter. Hunter is seen as being among the next generation of football stars, after he dazzled fans with his rare two-way play as both a wide receiver and a cornerback for the Buffaloes. Panini … [Read more...] about Panini America Lands Agreement With Football Phenom Travis Hunter
Kate Spade New York and Target Develop Lifestyle Collection
By Allison Watkinson TLL Reporter Target and Kate Spade New York have announced an expansive limited-edition collection that includes over 300 licensed products. Officially launching on April 12, the Kate Spade New York collection offers a wide selection of affordable items across multiple product categories. These categories include apparel, fashion accessories, home … [Read more...] about Kate Spade New York and Target Develop Lifestyle Collection
The RHS and Sophie Allport Announce Chelsea Flower Show Collection
By Allison Watkinson TLL Reporter The RHS is launching a new licensed collection with Sophie Allport for the upcoming 2025 RHS Chelsea Flower Show event. The 2025 Sophie Allport x RHS collection will offer a range of exclusive memorabilia that celebrates the Chelsea Flower Show and the brands' ongoing licensing partnership. This year’s product range has expanded to include … [Read more...] about The RHS and Sophie Allport Announce Chelsea Flower Show Collection