TLL Staff Funko says Night CEO Reed Duchscher has joined its board of directors, as longtime director Mike Lunsford steps down. Duchscher is the founder and Chief Executive Officer of Night, a talent management and venture platform that partners with influential creators, artists, and brands. "I'm excited to be joining Funko at a time where the culture, entertainment, and … [Read more...] about Who’s News: Funko Appoints Night CEO Reed Duchscher to Board
Lifestyle
Sweethearts and Sanrio Unite for Major Valentine’s Collaboration
By Allison Watkinson TLL Reporter Spangler Candy has launched a partnership with Sanrio for a multi-category collection that combines Hello Kitty and Sweethearts branded candy. “This collaboration brings together two brands that are deeply embedded in pop culture and emotional connection,” said Spangler Candy marketing VP, Evan Brock. “Sweethearts has always been about … [Read more...] about Sweethearts and Sanrio Unite for Major Valentine’s Collaboration
Gibson Partners With Keith Richards on Limited-Edition ES-355 Replicas
TLL Staff Gibson has announced a new partnership with Rolling Stones co-founder Keith Richards, unveiling two limited-edition recreations of his iconic 1960 Gibson ES-355 guitar. The collaboration introduces the Keith Richards 1960 ES-355 Collector’s Edition, Signed Guitar and Label, and the Keith Richards 1960 ES-355, Signed Label, both handcrafted by Gibson Custom in … [Read more...] about Gibson Partners With Keith Richards on Limited-Edition ES-355 Replicas
Swizzels and Sunkissed Sign Sweet Cosmetics Collaboration
By Allison Watkinson TLL Reporter Swizzels has launched a collaboration with the Sunkissed beauty label to create a product range based on its portfolio of confectionary brands. Brokered by Blonde Sheep Licensing, the partnership grants Sunkissed the rights to manufacture and distribute Swizzels-inspired collections throughout the next 3 years. “We are delighted to … [Read more...] about Swizzels and Sunkissed Sign Sweet Cosmetics Collaboration
Crayola Colors Planet Earth With Global McDonald’s Happy Meal Deal
By Gary Symons TLL Editor in Chief Crayola has teamed up with McDonald's Restaurants for their first ever global collaboration on Happy Meal prizes. The space-themed Happy Meals are designed to propel kids' imagination into orbit and transform the universe into a canvas for creativity. The Happy Meal features an exclusive lineup of co-branded, space-themed activity … [Read more...] about Crayola Colors Planet Earth With Global McDonald’s Happy Meal Deal
Plaid Enterprises Launches EttaVee Paint and Brush Sets
By Allison Watkinson TLL Reporter Plaid Enterprises has partnered with the EttaVee lifestyle brand to launch a colorful licensed collection of paint and brush sets. The licensed collection includes two 13-piece sets called Ettavee Joyful Burst and Dream Deep that offer a selection of multi-surface acrylic paints and a versatile paintbrush with a decorative handle. Inspired … [Read more...] about Plaid Enterprises Launches EttaVee Paint and Brush Sets
The 10th Brand & Lifestyle Licensing Awards Now Open For Entries
TLL Staff Nominations are now open for the Brand & Lifestyle Licensing Awards (B&LLAs), which returns April 23, 2026. The B&LLAs will also be marking its 10th anniversary with a gala event at the Royal Lancaster London, and will be adding two new categories Launched in 2016 by Max Publishing, the B&LLAs were created to recognize the brand and lifestyle … [Read more...] about The 10th Brand & Lifestyle Licensing Awards Now Open For Entries
Cardsmiths Releases Its Largest Digital Trading Card Launch Yet
TLL Staff Cardsmiths has released Currency Series 5, the largest product launch in its history, expanding its portfolio of art-driven trading cards with a collection that blends traditional finance themes with blockchain culture. The series is now available through Cardsmiths’ website and select retail partners. The new set features returning artists Gunship Revolution … [Read more...] about Cardsmiths Releases Its Largest Digital Trading Card Launch Yet
Xcel Brands Announces Longaberger Collection with At Home With Shannon
By Allison Watkinson TLL Reporter Xcel Brands has secured a partnership between its Longaberger brand and At Home With Shannon for a licensed home collection. The collaborative collection will include a variety of entertaining items, functional storage solutions and decorative home accents inspired by the two lifestyle brands. At Home with Shannon is an online community and … [Read more...] about Xcel Brands Announces Longaberger Collection with At Home With Shannon
Global Merchandising Services Named Licensing Agent for Design Museum
By Allison Watkinson TLL Reporter Global Merchandising Services has been appointed to serve as the exclusive worldwide licensing agency for the Design Museum. As the museum's official licensing agent, Global Merchandising will develop a comprehensive licensing program that extends across a range of consumer products and branded experiences. The agency will seek … [Read more...] about Global Merchandising Services Named Licensing Agent for Design Museum