By Gary Symons TLL Editor in Chief Kayou, China’s largest collectibles company and top trading card brand, is entering the U.S. market this holiday season, marking the latest step in its global expansion. The move comes as Kayou enjoys viral growth rates in Asia. The company nearly quadrupled revenue in 2024 to $1.4 billion, fueled largely by demand for its high-quality … [Read more...] about Viral Chinese Collectibles Company Kayou Expands to U.S. Market
Lifestyle
Smiley Showcases Licensing Portfolio on New B2B Website
TLL Staff The Smiley Company has launched a new business-to-business website designed to showcase its brand portfolio, licensing opportunities and global campaigns. The site, located at www.thesmileycompany.com, is aimed at licensees, retailers and brands seeking to collaborate with the company best known for its yellow smiley face icon. Essentially the company has created a … [Read more...] about Smiley Showcases Licensing Portfolio on New B2B Website
The Week in Licensing: Deals You May Have Missed
Compiled by TLL Staff BARK and Dunkin Celebrate National Dog Day with Toys for Children in NeedDog toy company BARK and Dunkin are teaming up once again to celebrate National Dog Day, bringing back their popular co-branded dog toy collection while raising funds for children in need. The collection, available through Dunkin stores and online, features plush toys inspired by … [Read more...] about The Week in Licensing: Deals You May Have Missed
London Studio Artists Collective Earns Recognition at Greeting Card Awards
By Gary Symons TLL Editor in Chief The London Studio, a U.K.-based art licensing and design company, announced that members of its Artists Collective have won multiple honors at the world's two major greeting card awards. Those include multiple awards at the recent U.S. Greeting Card Association’s Louie Awards and finalist spots at the upcoming Henries Awards in the United … [Read more...] about London Studio Artists Collective Earns Recognition at Greeting Card Awards
SmileyWorld Puts Licensing Partners Front and Center in Back-to-School Campaign
By Gary Symons TLL Editor in Chief SmileyWorld has launched a global back-to-school campaign designed to help its licensing partners boost visibility and connect with young consumers through a content-driven approach. Developed by the Smiley Studio Marketing Team, the social-first initiative features playful, influencer-led content in key markets across North America and … [Read more...] about SmileyWorld Puts Licensing Partners Front and Center in Back-to-School Campaign
Roller Rabbit Hops Into Pottery Barn Partnership
By Allison Watkinson TLL Reporter Roller Rabbit has signed a licensing partnership with Pottery Barn to launch a collaborative collection of bedding and home décor. The Roller Rabbit for Pottery Barn collection includes a range of items such as bed sheets, decorative pillows, blankets, rugs and wallpaper offerings. “We approached this collection with Roller Rabbit … [Read more...] about Roller Rabbit Hops Into Pottery Barn Partnership
Omaha Steaks and Pets + People Partner for Gourmet Treats
By Allison Watkinson TLL Reporter Omaha Steaks has entered a licensing agreement with Pets + People to introduce a line of branded pet treats and food toppers. Through the agreement, Pets + People will design, manufacture and distribute a range of pet treats and food toppers that focus on Omaha Steaks' selection of gourmet meats. “We’re thrilled to collaborate with … [Read more...] about Omaha Steaks and Pets + People Partner for Gourmet Treats
H2O Audio and Florence Team Up for Paddleboard World Championships
By Allison Watkinson TLL Reporter H2O Audio and Florence have released co-branded headphones to commemorate the 2025 Moloka'i 2 O'ahu Paddleboard World Championships. The headphones combine H2O Audio's patented TRI 2 design with the Florence gear brand's utilitarian style and bright yellow color scheme. "At Florence, we build gear with purpose—for athletes who … [Read more...] about H2O Audio and Florence Team Up for Paddleboard World Championships
The London Studio Brokers Deal Between Pear Tree Press and Calypso Cards
By Allison Watkinson TLL Reporter The London Studio has secured a licensing agreement with Calypso Cards on behalf of Emma Randall's Pear Tree Press brand. Through the new partnership, Calypso Cards will publish and distribute a range of licensed greeting cards for the brand across North America. The Pear Tree Press collection will be sold exclusively by Calypso … [Read more...] about The London Studio Brokers Deal Between Pear Tree Press and Calypso Cards
Tfk and Audi Bring Sporty Style to Pushchairs
By Allison Watkinson TLL Reporter Trends for Kids (Tfk) has partnered with Audi for an officially licensed children's pushchair called the Tfk Mono3 Audi Edition. Inspired by the vehicle brand's Audi e-tron GT car, the licensed pushchair is designed to combine comfort, function and durability with Audi's sporty aesthetic. This includes a revamp of Audi’s signature wheel … [Read more...] about Tfk and Audi Bring Sporty Style to Pushchairs