By Allison Watkinson TLL Reporter Perfect Sports and Marvel Studios have launched a limited-edition collaboration for Captain America: Brave New World. Launched on January 3, the partnership is designed to promote the upcoming release of Captain America: Brave New World through licensed products and exclusive activations. "At Perfect Sports, we pride ourselves on … [Read more...] about Captain America: Brave New World Blasts into Perfect Sports Supplements
Sporting Goods
Authentic and Orbico Partner to Expand Champion Across EMEA
By Allison Watkinson TLL Reporter Authentic Brands Group and Orbico Group have signed a long-term collaborative partnership to expand the Champion lifestyle brand across EMEA. The announcement of this new long-term partnership follows Authentic's recent acquisition of the Champion athletic-wear brand. The acquisition agreement went into effect on September 30, … [Read more...] about Authentic and Orbico Partner to Expand Champion Across EMEA
Murf and Kona Team Up for Co-Branded E-Bike and Summer Giveaways
By Allison Watkinson TLL Reporter Murf Electric Bikes has partnered with Kona Big Wave for a limited-edition Kona Big Wave-inspired electonic bike. The co-branded electric bike is a Murf Higgs Step-Thru model that is painted in the official Kona Blue Wave color and decorated with a colorful Hawaiian flowers pattern, whitewall tires and a lockable storage crate. Other key … [Read more...] about Murf and Kona Team Up for Co-Branded E-Bike and Summer Giveaways
Billabong and Bolder Industries Partner for Environmentally Sustainable Wetsuits
By Allison Watkinson TLL Reporter The Billabong surf and lifestyle brand has announced a sustainable wetsuit manufacturing project called Upcycler. Included across the brand's entire performance range, the Upcycler project uses a combination of several different technologies and updated material to reduce the environmental impact of the wetsuit creation process. This … [Read more...] about Billabong and Bolder Industries Partner for Environmentally Sustainable Wetsuits
Professional Bull Riders Names Leaf Trading Cards As Official Partner
By Allison Watkinson TLL Reporter Leaf Trading Cards has partnered with Professional Bull Riders as the exclusive worldwide licensee for PBR trading cards. Leaf Trading Cards is a collectibles company that specializes in producing trading cards inspired by licensed sports teams and organizations including American football, baseball, basketball, ice hockey, soccer, wrestling, … [Read more...] about Professional Bull Riders Names Leaf Trading Cards As Official Partner
Tommy Bahama Partners With Isle For High-End Paddleboards
By Gary Symons TLL Editor in Chief Talk about enhancing your "island lifestyle!" The island lifestyle brand Tommy Bahama will be releasing a new line of innovative SUP-kayak boards and accessories in July. The new boards are built by Isle Surf & SUP, and combine an advanced Stand Up Paddleboard (SUP) that transforms into a one or two person, sit-on-top kayak. The … [Read more...] about Tommy Bahama Partners With Isle For High-End Paddleboards
Oh Yeah! Phenom Elite Creates Vibrant Sports Apparel Inspired by Kool-Aid
By Allison Watkinson TLL Reporter Sports apparel innovator Phenom Elite is collaborating with the Kool-Aid beverage brand on the launch of Quantum Speed Cleats and VPS4 Gloves. Phenom Elite and Kool-Aid brand owner Kraft Heinz say the partnership is kicking off with two initial colorways, both inspired by Kool-Aid flavors 'Sharkleberry Fin' and 'Great Bluedini'. The … [Read more...] about Oh Yeah! Phenom Elite Creates Vibrant Sports Apparel Inspired by Kool-Aid
Who’s News: PUMA Appoints Julie Legrand to Lead Global Brand Strategy
TLL Staff Sports company PUMA has appointed former H&M executive Julie Legrand as its Senior Director Global Brand Strategy. Legrand former worked with fashion brand H&M in a similar position as that company's Global Brand Director. With the move to PUMA, Legrand will be responsible for overseeing many of the critical roles in PUMA’s strategic plan to elevate the … [Read more...] about Who’s News: PUMA Appoints Julie Legrand to Lead Global Brand Strategy
Igloo Releases a Cool Addition to Hello Kitty 50th Anniversary Product Line
By Allison Watkinson TLL Reporter Sanrio and Igloo have released a limited-edition cooler and drinkware collection for the 50th anniversary of the Hello Kitty character brand. The newly-launched Hello Kitty 50th Anniversary products join Igloo’s existing collection of Sanrio-themed Playmate coolers, softside cooler bags, drinkware and ice blocks. “We are delighted to … [Read more...] about Igloo Releases a Cool Addition to Hello Kitty 50th Anniversary Product Line
Billabong Works With Coral Gardeners on Reef Restoration
By Allison Watkinson TLL Reporter Billabong has partnered with Coral Gardeners for a collaborative beachwear collection to raise awareness for ocean conservation. Founded in 2017 in Mo’orea by Titouan Bernicot, Coral Gardeners is an ocean conservation organization that was created to help restore the world's rapidly declining coral reef ecosystems by planting … [Read more...] about Billabong Works With Coral Gardeners on Reef Restoration