The Licensing Letter

Metaverse

Gamefam Brings KIDZ BOP Back To Car Dealership Tycoon

By Allison Watkinson TLL Reporter Gamefam and KIDZ BOP have announced the return of the family-friendly music brand to Gamefam’s Car Dealership Tycoon Roblox game. Designed to promote the release of the KIDZ BOP 51 album, the partnership brings several licensed integrations to the Car Dealership Tycoon game. These in-game integrations include a branded city center, … [Read more...] about Gamefam Brings KIDZ BOP Back To Car Dealership Tycoon

Cirque du Soleil Somersaults into The Sandbox Metaverse

By Allison Watkinson TLL Reporter The Sandbox platform has launched a collaborative partnership with Cirque du Soleil to bring the brand’s artistic performances to the Metaverse. The collaboration will expand the entertainment brand with two licensed gaming experiences that will headline Alpha season 6 within The Sandbox Metaverse. The first licensed game will be … [Read more...] about Cirque du Soleil Somersaults into The Sandbox Metaverse

BBC Earth and Minecraft Education Launch Dinosaur-Themed Learning Adventure

By Gary Symons TLL Editor in Chief BBC Earth and Minecraft Education are digging into a new interactive classroom experience called Building With Dinosaurs. The global educational initiative lets students step into the muddy boots of paleontologists and bring prehistoric creatures to life in true Minecraft style: block by block. The launch coincides with the 2025 return of … [Read more...] about BBC Earth and Minecraft Education Launch Dinosaur-Themed Learning Adventure

Licensed Brands Playing Together in The Sandbox

TLL Staff The Sandbox, a leading metaverse platform under Animoca Brands, is set to launch Alpha Season 5, featuring several licensed partners. This six-week event will introduce over 40 new games and experiences, featuring collaborations with renowned franchises such as Jurassic World, Teletubbies, Deepak Chopra, Atari, Hellboy (2019), Love Island, Care Bears, Terminator: … [Read more...] about Licensed Brands Playing Together in The Sandbox

McDonald’s x Minecraft Collab Provides Tasty Bites and Bytes

By Gary Symons Editor in Chief McDonald’s and Minecraft are joining forces for the first time in a massive global collaboration that merges the digital and physical worlds. Timed with the highly anticipated release of A Minecraft Movie, the campaign introduces themed meals, collectibles, and exclusive in-game content inspired by the beloved gaming universe. In other … [Read more...] about McDonald’s x Minecraft Collab Provides Tasty Bites and Bytes

Netflix and Voldex Develop NFL Christmas Events for Nextworld and NFL Roblox Experiences

By Allison Watkinson TLL Reporter Netflix and Voldex have developed immersive NFL Christmas Games-inspired events on the Nextworld and NFL Universe Football experiences within the Roblox platform. Streaming live on Netflix, the NFL Christmas Games features teams like the Kansas City Chiefs, Baltimore Ravens, Pittsburgh Steelers and Houston Texans as they compete in football … [Read more...] about Netflix and Voldex Develop NFL Christmas Events for Nextworld and NFL Roblox Experiences

Members Only: TLL’s Top 8 Licensing Trends for 2025

By Gary Symons TLL Editor in Chief The licensing industry is undergoing a period of extremely rapid change, thanks largely to a variety of economic and political factors, but even more to the rapid development of new technologies that have opened up new opportunities for the brand licensing sector. That’s not surprising. Rapid advances in technology always create new … [Read more...] about Members Only: TLL’s Top 8 Licensing Trends for 2025

Perfetti Van Melle Unveils Chupa Chups City in The Sandbox Metaverse

TLL Staff Perfetti Van Melle is taking its popular Chupa Chups brand into uncharted territory with the launch of Chupa Chups City in The Sandbox. This colorful, candy-themed virtual playground marks a bold step in the brand’s evolution, the partners say, blending sweetness, fun, and interactivity in an immersive digital experience. The Sandbox is a leading … [Read more...] about Perfetti Van Melle Unveils Chupa Chups City in The Sandbox Metaverse

Virtual Vote on Roblox Giving Gen Z Voters a Voice and a Choice

By Gary Symons TLL Editor in Chief A new program on Roblox called 'Virtual Vote' is helping give young voters a voice, and could even swing the presidential election. Virtual Vote is described as the world's first immersive Generation Z voter awareness campaign. On October 7, the Virtual Vote program was launched on the Roblox platform, led by founder Justin W. … [Read more...] about Virtual Vote on Roblox Giving Gen Z Voters a Voice and a Choice