By Gary Symons TLL Editor in Chief Metaverse company Hybrid Meta is going beyond digital, offering 'phygital' products in a partnership with Warner Bros. Discovery Global Consumer Products. Phygital products are those offering both a digital and physical version of an item. For example, a consumer could buy a physical shirt for wear in real life (IRL), and a digital … [Read more...] about Hybrid Meta in Landmark Deal With Warner For ‘Phygital’ Merchandise
Virtual Fashion
Analysis: How Disney’s Deal With Epic Games Will Transform the Metaverse
By Gary Symons TLL Editor in Chief The Walt Disney Company and Epic Games have entered into an historic deal that will transform and accelerate the development of the metaverse. As part of a deal that will undoubtedly have competitors shaking in their boots, Disney has also invested $1.5 billion to acquire a sizeable equity stake in Epic Games. Much of the attention being … [Read more...] about Analysis: How Disney’s Deal With Epic Games Will Transform the Metaverse
Virtual Brand Group Launches Digital Fashion Line for The Voice
By Allison Watkinson TLL Reporter Virtual Brand Group (VBG) has launched a digital Hype Gear fashion line for The Voice brand on HiberWorld's Ready Player Me avatar creation platform. Ready Player Me is a digital avatar company that offers an embeddable Avatar Creator that metaverse developers can integrate into their apps and games to save time, boost engagement, and … [Read more...] about Virtual Brand Group Launches Digital Fashion Line for The Voice
The Voice Launches Virtual Fashion Line With VBG on Roblox
By Gary Symons TLL Editor in Chief The hit singing competition The Voice has created a new virtual fashion line for metaverse denizens on the Roblox platform. The new line was put together through a partnership between ITV Studios and the Virtual Brand Group, which is a company that creates metaverse experiences for brands. VBG first burst onto the licensing scene in a big … [Read more...] about The Voice Launches Virtual Fashion Line With VBG on Roblox
Barbie Fans Can Build Their Own DreamHouse on Roblox
By Gary Symons TLL Editor in Chief Barbie is now officially everywhere, entering the metaverse for the first time on Roblox with the launch of Barbie DreamHouse Tycoon. IP-owner Mattel says the new interactive game on Roblox was developed in partnership with Gamefam, a leading metaverse game developer and publisher. Gamefam specialized in creating connected experiences with … [Read more...] about Barbie Fans Can Build Their Own DreamHouse on Roblox
Metaverse: Teletubbies Become Fashion Icons on Second Life
By Allison Watkinson TLL Reporter House of Blueberry and WildBrain are releasing an exclusive virtual Teletubbies clothing collection for the Second Life metaverse platform. Second Life is an online multimedia metaverse platform that was developed and launched by Linden Labs in 2003. The virtual Teletubbies clothing collection includes more than a 130 items that can … [Read more...] about Metaverse: Teletubbies Become Fashion Icons on Second Life
Forever 21 and Barbie Go Back to the Metaverse for Summer Collection
By Gary Symons TLL Editor in Chief The fashion retailer Forever 21 has launched a new collaboration with Barbie, creating physical and virtual fashion lines for summer. Co-designed by Mattel and Forever 21, the Forever 21 x Barbie exclusive capsule was available for early access shopping on the Forever 21 mobile app on May 16, and hit the shelves at select Forever 21 … [Read more...] about Forever 21 and Barbie Go Back to the Metaverse for Summer Collection
Metaverse: Gucci and Vans Team Up For Virtual Scavenger Hunt on Roblox
By Gary Symons TLL Editor in Chief The luxury fashion house Gucci and skate-shoe brand Vans have launched a virtual scavenger hunt between their two worlds on Roblox. The idea is to introduce younger consumers to luxury fashion through a brand already familiar to many younger people. Starting now and continuing through May 13, Roblox users can explore the two newly linked … [Read more...] about Metaverse: Gucci and Vans Team Up For Virtual Scavenger Hunt on Roblox
NFT Licensing: Aeropostale Gets Virtual in Partnership With Metaverse Plus
By Gary Symons TLL Editor in Chief The fashion retailer Aéropostale has engaged developer MetaversePlus to bring its brand into the metaverse. Aéropostale's parent company Authentic Brands Group signed the partnership with MetaversePlus to design, develop and expand the brand's presence in Web3 through NFTs, world building, as well as offering members only perks and … [Read more...] about NFT Licensing: Aeropostale Gets Virtual in Partnership With Metaverse Plus
Metaverse Licensing: Charles & Keith Creates Virtual Fashion House in The Sandbox
Metaverse Installation To Include Concerts by Virtual K-Pop Artist Apoki By Gary Symons TLL Editor in Chief Fashion houses continue to blur the lines between reality and virtuality, as the Singapore fashion brand Charles & Keith is launching a virtual fashion house in the metaverse world The Sandbox. Called the CHARLESKEITHHAUS, the virtual fashion house is … [Read more...] about Metaverse Licensing: Charles & Keith Creates Virtual Fashion House in The Sandbox