By Gary Symons TLL Editor in Chief There's a saying in the media that argues, "content is king." According to the social media giant TikTok, that saying may also apply to retail. On Sept. 12, TikTok released a statement that promises to change the world of retail and advertising forever, while sending chills down the spines of retail giants like Walmart and Amazon. It will … [Read more...] about Special Report: TikTok Shop Takes Shoppers ‘From Content to Cart’
Licensing Software
Feature: Is BIP Marketplace the Future of Licensing?
By Gary Symons TLL Editor in Chief The online licensing marketplace BIP could well be showing us the future of licensing, with more than 50 licensing deals logged to date. BIP is an online platform that helps licensors and licensees find each other, acting essentially as a matchmaker for the industry. The BIP licensing hub also features several tools that help in the deal … [Read more...] about Feature: Is BIP Marketplace the Future of Licensing?
Sarah Silverman Suing ChatGPT Creator for Copyright Infringement
By Gary Symons TLL Editor in Chief (Sarah Silverman photo by Gage Skidmore) Comedian Sarah Silverman says copyright infringement by artificial intelligence bots is no laughing matter, as she sues Open AI and Meta. Silverman is one of three people filing the lawsuits charging that AI bots were trained on their work without their permission, resulting in AI … [Read more...] about Sarah Silverman Suing ChatGPT Creator for Copyright Infringement
JPatton: The Company That Fiercely Protects Your Brand
Visit the JPatton booth A180 this year at Licensing Expo. By Gary Symons TLL Editor in Chief In the world of licensing, nothing is more important than protecting your brand. But according to Franco Diaz of the brand protection technology manufacturer JPatton, many brand owners don’t invest in brand protection, only to pay for it later in terms of reputational damage, … [Read more...] about JPatton: The Company That Fiercely Protects Your Brand
Expo: Finalists Announced for Licensing Excellence Awards
By Allison Watkinson TLL Reporter Licensing International has officially announced its full list of finalists for the upcoming 2023 Excellence Awards. This year’s Excellence Awards features 201 finalists in 30 categories. The finalists were chosen from more than 850 submissions which were reviewed by a panel of 200 judges from 20 countries across the globe. Several … [Read more...] about Expo: Finalists Announced for Licensing Excellence Awards
Analysis: US Government Defines Copyright Protection for AI-Created Works
By Gary Symons TLL Editor in Chief The US Copyright Office says works created with the help of artificial intelligence may be copyrighted, in a policy with major implications for the licensing industry. From now on, all copyright applicants are legally required to disclose when their work includes AI-generated material. As well, any previously filed application that … [Read more...] about Analysis: US Government Defines Copyright Protection for AI-Created Works
Paramount Creates Global E-Commerce Platform For All Of Its Brands
By Gary Symons TLL Editor in Chief Entertainment giant Paramount Global has unveiled its first global, direct-to-consumer portal for all of its many brands. The move is in line with the latest trend in retail, which has seen many brands developing a direct-to-retail strategy. For example, the streaming giant Netflix created both its own D2C portal, and also partnered … [Read more...] about Paramount Creates Global E-Commerce Platform For All Of Its Brands
Licensing Tech: BIP Launches an Online Licensing Marketplace
Major Licensor Jazwares and Hit Metaverse Gaming Brands Among First to Use the Platform By Gary Symons TLL Editor in Chief Tech company BIP has launched a global IP licensing marketplace, with toy giant Jazwares and metaverse gaming brands already on board. Metaverse games Brookhaven and Jailbreak are among the other brands signed on to the nascent IP licensing … [Read more...] about Licensing Tech: BIP Launches an Online Licensing Marketplace
Genius Brands Launching First Children’s Series Produced by Artificial Intelligence
ChatGPT Among the AI Tools Used to Help Decrease Production Costs By Gary Symons TLL Editor in Chief It was just in December when TLL predicted Artificial Intelligence (AI) would become a major part of the licensing industry. Now, Genius Brands International has announced the launch of its first AI-generated children’s series, Kidaverse Fast Facts, using OpenAI’s … [Read more...] about Genius Brands Launching First Children’s Series Produced by Artificial Intelligence
Opinion: Artists Are Freaking Out Over AI Apps, And So Should You
By Gary Symons TLL Editor in Chief Artificial Intelligence apps like Lensa or ChatGPT offer great promise, but they are also a threat to creators. That's the very real fear sweeping through the artistic community these days, as writers and illustrators cope with AI apps that can create in seconds what takes them hours to do. The technology also poses serious … [Read more...] about Opinion: Artists Are Freaking Out Over AI Apps, And So Should You