The superheroes from Miraculous are fighting the evils of plastic pollution in a partnership with The Breteau Foundation. The foundation says it is collaborating with the animation studios ZAG and ON Kids & Family to produce a special episode of the hit show Miraculous: Tales of Ladybug and Cat Noir. Scheduled for release in the spring of 2023, the episode seeks to inspire … [Read more...] about Sustainable Licensing: ZAG’s Miraculous Tackles Plastic Pollution in New Partnership
Sustainability
Sustainable Licensing: LOL Surprises By Adopting Eco-Friendly Packaging
By Allison Watkinson TLL Reporter MGA Entertainment, Inc. has announced it will be producing its L.O.L. Surprise! spherical packaging using sustainable materials beginning in April. MGA Entertainment is the largest privately-held toy company in the U.S. The company primarily creates proprietary and licensed consumer products and entertainment across a variety of … [Read more...] about Sustainable Licensing: LOL Surprises By Adopting Eco-Friendly Packaging
Environmentalists Call on Licensing Industry to Adopt Sustainable NFT Programs
By Gary Symons TLL Editor in Chief Environmentalists are demanding corporations stop working with any NFTs that are linked to cryptocurrencies using Proof of Work systems. According to backers of the Change the Code, Not the Climate campaign, cryptocurrencies like Bitcoin that use Proof of Work systems for create their coins are creating a global warming crisis. They point … [Read more...] about Environmentalists Call on Licensing Industry to Adopt Sustainable NFT Programs
Content Licensing Deal Brings MeteoHeroes To North America
By Allison Watkinson TLL Reporter Family entertainment producer Kenn Viselman has announced an exclusive North American licensing partnership with Mondo TV Studios for its popular series MeteoHeroes. MeteoHeroes make their broadcast debut in North America on PBS, with an Earth Day Special that will be released on April 22 of this year. Combined with a companion series, Real … [Read more...] about Content Licensing Deal Brings MeteoHeroes To North America
Trade Shows: Products of Change Brings Sustainable Message to Licensing Expo
The environmental advocacy group Products of Change is continuing as a partner for the Licensing Expo in May. The Global Licensing Group, organizers of Licensing Expo, announced the continuation of its strategic partnership with Products of Change (POC), a global educational hub aimed at driving sustainable change across the licensing and consumer product … [Read more...] about Trade Shows: Products of Change Brings Sustainable Message to Licensing Expo
McDonald’s Honored With Licensing Sustainability Award
McDonald's Restaurants received a standing ovation Thursday as the company was named winner of the Licensing Sustainability Award. The award was unveiled at the SPLiCE New Year Solutions conference in Los Angeles. The award itself is granted four times a year as a joint project by the Society of Product Licensors Committed to Excellence, which represents the world's largest … [Read more...] about McDonald’s Honored With Licensing Sustainability Award
Master Chef In Tea-licious Deal With Akbar Brothers
The world's largest cooking show competition has partnered with one of the planet's largest tea producers for a delicious collection of branded tea blends. The deal between brand owner Banijay Brands and Akbar Brothers of Sri Lanka will see the creation of the MasterChef: The Champions Collection. The partnership will see Akbar Brothers create a unique collection of teas "with … [Read more...] about Master Chef In Tea-licious Deal With Akbar Brothers
Licensing Sustainability Award Winner To Be Announced March 3rd
The winner of the second Licensing Sustainability Award will be named at the upcoming SPLiCE New Year Solutions conference in Los Angeles on March 3. The LSA is an award honoring programs within the licensing industry that either reduce pollution and waste, protect the environment, and/or reduce greenhouse gas emissions. The LSA is a joint project by SPLiCE and The Licensing … [Read more...] about Licensing Sustainability Award Winner To Be Announced March 3rd
Sustainable Licensing: Hasbro Commits To Fight Global Warming
Hasbro has announced a major commitment to reduce its environmental footprint and lower its greenhouse gas emissions. The toy and entertainment giant says it has joined the Science Based Targets initiative (SBTi), committing to further reduce its environmental footprint in support of a lower carbon economy. This commitment marks the latest move in the company’s ongoing … [Read more...] about Sustainable Licensing: Hasbro Commits To Fight Global Warming
Sports Licensing: Playtech Announces Licensing Partnership with The Jockey Club
By Allison Watkinson TLL Reporter Playtech has announced a new five-year licensing partnership with British horse racing brand The Jockey Club. The new agreement will see Playtech develop a range of cross-product content based on the races and racecourses operated by The Jockey Club. The deal was brokered by Creation i-Gaming and Metrostar. Under the agreement, Playtech will … [Read more...] about Sports Licensing: Playtech Announces Licensing Partnership with The Jockey Club