The Licensing Letter

Open Content

Authentic Expands Juicy Couture with Centric Brands 

By Allison Watkinson TLL Reporter Authentic Brands Group is expanding its Juicy Couture property with a new beauty collection through a licensing partnership with Centric Brands. The new Juicy Couture collection includes a wide range of cruelty-free products for hair care, hygiene, nails and cosmetics. Through its beauty division, Centric will design, manufacture … [Read more...] about Authentic Expands Juicy Couture with Centric Brands 

Dr. Seuss Enterprises Expands Partnership with Little Dot Studios

By Allison Watkinson TLL Reporter Dr. Seuss Enterprises has renewed and expanded its partnership with Little Dot Studios to further grow its YouTube channel with new content. The partnership renewal comes after a massive surge in viewers and subscriptions for the Dr. Seuss channel that resulted from the two companies previous collaboration last year. The enhanced licensing … [Read more...] about Dr. Seuss Enterprises Expands Partnership with Little Dot Studios

Who’s News: Authentic Appoints Tim Derner as Global Head of Marketplaces

By Allison Watkinson TLL Reporter Authentic Brands Group has appointed Tim Derner to serve as the company's global head of marketplaces. In his new role at Authentic, Derner is responsible for spearheading the expansion of the company's global distribution initiatives. Derner's main areas of focus include strengthening existing partnerships and developing new avenues of … [Read more...] about Who’s News: Authentic Appoints Tim Derner as Global Head of Marketplaces

Born to License Brokers Wolfpak and Popeye Collaboration

By Allison Watkinson TLL Reporter Born to License has brokered a deal between Wolfpak and King Features for a licensed collection of Popeye performance backpacks. The limited-edition capsule collection features a variety of tactical athletic backpacks decorated with Popeye prints and collectible patches. “At Wolfpak, we’re always pushing the boundaries of function and … [Read more...] about Born to License Brokers Wolfpak and Popeye Collaboration

Lion Forge Entertainment’s Iyanu Series Makes UK Debut with ITVX

By Allison Watkinson TLL Reporter Lion Forge Entertainment and ITVX are bringing the Iyanu animated series to audiences across the UK and Northern Ireland. Beginning on July 3, ITVX will debut all 10 episodes of Iyanu season one on its streaming platform. “Iyanu has already captured the imagination of audiences in the U.S., and we’re excited to build on that momentum with … [Read more...] about Lion Forge Entertainment’s Iyanu Series Makes UK Debut with ITVX

PopSockets and Electric Picks Debut Jewelry-Inspired Phone Accessories

By Allison Watkinson TLL Reporter PopSockets has launched a limited-edition phone accessories collection in partnership with the Electric Picks jewelry brand. The new collection has brought Electric Picks' luxury craftsmanship and gold aesthetic to a line of functional MagSafe phone accessories. "PopSockets grips have been my go-to phone accessory for years," said Electric … [Read more...] about PopSockets and Electric Picks Debut Jewelry-Inspired Phone Accessories

Milk Bar Debuts Sweet Fashion with Janie and Jack

By Allison Watkinson TLL Reporter Janie and Jack have introduced a licensed children's fashion collection in partnership with the Milk Bar dessert shop. Inspired by the Milk Bar shop's signature treats, the new collection includes 25 items for kids that feature an exclusive hand-drawn print, denim accents, stripes and more. The collection is available for kids up to … [Read more...] about Milk Bar Debuts Sweet Fashion with Janie and Jack

Seagram’s Escapes Gets Ready to Rumble with WWE

By Allison Watkinson TLL Reporter TKO Group Holdings and Seagram's Escapes have launched a multi-year licensing partnership for a Seagram's Escapes Spiked beverage collection inspired by the WWE. The co-branded collection includes three revamped offerings from the beverage company's existing line-up of Spiked drink flavors. Based on well-known wrestling phrases from … [Read more...] about Seagram’s Escapes Gets Ready to Rumble with WWE

Hurley and Travis Barker Drum Up New Fashion Partnership

By Allison Watkinson TLL Reporter Hurley has signed an agreement with drummer and music producer Travis Barker for a licensed capsule collection and brand ambassador partnership. Travis Barker is an American musician and producer who has sold millions of records as both a solo artist and with punk rock bands like +44, Blink-182 and Transplants. Throughout his career, Barker … [Read more...] about Hurley and Travis Barker Drum Up New Fashion Partnership