By Gary Symons TLL Editor in Chief Netflix is summoning some serious licensing voodoo as it names both Mattel, Inc. and Hasbro, Inc. as global co-master toy licensees for KPop Demon Hunters. The dual partnership marks the first time Netflix has appointed two toy companies to share co-master status on a single property. That likely a sign that the platform is pulling out all … [Read more...] about Mattel and Hasbro Named as Toy Licensees for KPop Demon Hunters
Open Content
Disney Renews Mattel Deal For Disney Princess and Frozen Dolls
TLL Staff Disney has given Mattel its royal seal of approval, renewing its multi-year global licensing agreement covering the Disney Princess and Frozen franchises. Those two brands are two of the most successful doll lines in the world, even rivalling Mattel's own Barbie franchise, so the renewal is a major—although fully expected—deal for Mattel. Through the agreement, … [Read more...] about Disney Renews Mattel Deal For Disney Princess and Frozen Dolls
Pottery Barn Launches Norman Rockwell Home Collection
By Allison Watkinson TLL Reporter Pottery Barn has signed a deal with the Norman Rockwell art brand to create a licensed holiday home furnishings collection. Inspired by the late artist's paintings and illustrations, the new Pottery Barn collection includes a selection of bedding, linen sets, pillows, tea towels, wine bags, framed artwork and other decorative accessories for … [Read more...] about Pottery Barn Launches Norman Rockwell Home Collection
Jazwares’ New Squishmallow Raising Funds for American Cancer Society
TLL Staff Jazwares is turning play into purpose with the debut of “Stephamos,” a limited-edition Squishmallows plush designed to raise funds — and spirits — for the American Cancer Society (ACS). The newest addition to the $4 billion Squishmallows empire, Stephamos is a blue-and-yellow phoenix symbolizing hope, care, and renewal. Available now for pre-order online, 100% of … [Read more...] about Jazwares’ New Squishmallow Raising Funds for American Cancer Society
Miraculous Celebrates 10 Years With New Products and Season Six Launch
TLL Staff Miraculous - Tales of Ladybug and Cat Noir is marking its 10th anniversary with an ambitious slate of new licensed products and collaborations. The new products are coming out just in time for the 2025 holiday season, and while new episodes from Season Six continue their debut on Disney Channel, Disney XD, and Disney+. Since its debut in 2015, Miraculous has won … [Read more...] about Miraculous Celebrates 10 Years With New Products and Season Six Launch
Panini Renews Sponsorship of High School Hoophall Tourneys
By Gary Symons TLL Editor in Chief Panini America has again demonstrated its commitment to young athletes, renewing its title sponsorship of three high school 'Hoophall' showcases. Panini America and the Naismith Basketball Hall of Fame have entered into a multi-year agreement for Panini to serve as the title sponsor of the Hoophall Classic,Hoophall Invitational, and … [Read more...] about Panini Renews Sponsorship of High School Hoophall Tourneys
Kendall-Jackson Winery and NBA Toast a Slam-Dunk Collaboration
By Gary Symons TLL Editor in Chief Kendall-Jackson is popping the cork on its first-ever co-branded wine collection with the National Basketball Association. Kendall-Jackson is the family-owned winery behind America’s top-selling Chardonnay, and has partnered with the NBA on the release of three branded releases. First unveiled during NBA All-Star 2025 in San Francisco, the … [Read more...] about Kendall-Jackson Winery and NBA Toast a Slam-Dunk Collaboration
Who’s News: Armani Names Giuseppe Marsocci As New CEO
TLL Staff The leading fashion house Armani has appointed luxury veteran and longtime manager Giuseppe Marsocci as its new CEO. Marsocci was appointed to the position following the death of founder Georgio Armani last month at the age of 91. Marsocci has been with the Armani group, serving in various senior management roles for 23 years. He takes the wheel at a critical time … [Read more...] about Who’s News: Armani Names Giuseppe Marsocci As New CEO
Godzilla Strikes a Chord With Fender, and Powers Up C4 Energy Drinks
By Gary Symons TLL Editor in Chief The King of the Monsters is back, shredding its way into rock history with Fender, and powering up with C4 energy drinks. The double-barreled licensing deals mark another kaiju-sized licensing victory for Toho, which has made 2025 the Year of the Lizard King. As well, both these agreements come as Toho prepares for Godzilla Day on November … [Read more...] about Godzilla Strikes a Chord With Fender, and Powers Up C4 Energy Drinks
Arthur Conan Doyle Estate Names Renaissance as North American Licensing Rep
By Gary Symons TLL Editor in Chief In licensing terms, as Sherlock Holmes might say, the game is afoot, as the Estate of Sir Arthur Conan Doyle has appointed Renaissance Licensing as its exclusive licensing representative for North America. Under the new partnership, Renaissance Licensing will become the Watson to Conan Doyle's famed detective character Sherlock Holmes, as … [Read more...] about Arthur Conan Doyle Estate Names Renaissance as North American Licensing Rep