By Allison Watkinson TLL Reporter Renaissance Licensing has been appointed to represent the name, image and likeness rights of the late actor and philanthropist Paul Newman. Paul Newman is an acclaimed actor who is known worldwide for his Oscar-winning film performances, his accomplishments as a race car driver and his philanthropic work. The actor's charitable endeavours … [Read more...] about Renaissance Licensing to Represent the Rights of Late Actor Paul Newman
Open Content
Fire Brands and Perfetti Van Melle Launch Airheads Soda
By Allison Watkinson TLL Reporter Perfetti Van Melle and Fire Brands have teamed up to develop and distribute a line of licensed soda based on Airheads candy. The new Airheads beverage collection includes four varieties inspired by the bright colors and fruity taffy flavors of the confectionary brand. The flavors featured in the collection are strawberry, blue raspberry, … [Read more...] about Fire Brands and Perfetti Van Melle Launch Airheads Soda
Xcel Brands Announces Longaberger Collection with At Home With Shannon
By Allison Watkinson TLL Reporter Xcel Brands has secured a partnership between its Longaberger brand and At Home With Shannon for a licensed home collection. The collaborative collection will include a variety of entertaining items, functional storage solutions and decorative home accents inspired by the two lifestyle brands. At Home with Shannon is an online community and … [Read more...] about Xcel Brands Announces Longaberger Collection with At Home With Shannon
Krispy Kreme and Peanuts Announce Licensed Holiday Doughnuts
By Allison Watkinson TLL Reporter Krispy Kreme has partnered with Peanuts Worldwide to create a licensed holiday collection is inspired by members of the Peanuts gang. Offered in a custom dozen box, the Peanuts collection features three licensed doughnuts alongside two returning Krispy Kreme holiday varieties. “Just like Charlie Brown, Snoopy and the Peanuts gang, our new … [Read more...] about Krispy Kreme and Peanuts Announce Licensed Holiday Doughnuts
Authentic and Orbico Expand Dockers Across Europe
By Allison Watkinson TLL Reporter Authentic Brands Group has signed a long-term agreement with Orbico Group to expand the Dockers brand across Europe and Central Asia. Dockers is an American fashion brand that specializes in casual clothing such as khakis and chinos. Following Authentic’s recent acquisition of the brand, Dockers will be launching a series of global … [Read more...] about Authentic and Orbico Expand Dockers Across Europe
Guinness Celebrates Holiday Baking with the Last Crumb
By Allison Watkinson TLL Reporter Guinness has partnered with the Last Crumb bakery for a licensed cookie collection inspired by the signature flavor of Guinness beer. "We've always believed the best part of the holidays isn't what's on the table but who's around it," said Guinness director, Karissa Downer. "Partnering with Last Crumb lets us turn that idea into something … [Read more...] about Guinness Celebrates Holiday Baking with the Last Crumb
Funko and Netflix Launch KPop Demon Hunters Collectibles
By Allison Watkinson TLL Reporter Funko has partnered with Netflix to launch a collection of licensed Funko POP! figures based on KPop Demon Hunters. Available now, the new Funko POP! range is one of the first hardline collectible offerings to hit retail following the film's release in June. The new range includes popular characters from the Netflix film including vocalist … [Read more...] about Funko and Netflix Launch KPop Demon Hunters Collectibles
Nurture and Care Bears Create Educational Adventure
By Allison Watkinson TLL Reporter The Nurture learning app has launched a licensing collaboration with Cloudco Entertainment for a series of educational Care Bears games. The first adventure in the series, titled Badge Buddies, has players help Jojo the kangaroo in a quest to restore the Care Bears powers through puzzles and exploration. Designed for children age 4 to 7, … [Read more...] about Nurture and Care Bears Create Educational Adventure
RobSol Indústria Optica Named as Reebok Eyewear Partner in Brazil
By Gary Symons TLL Editor in Chief Authentic Brands Group has always had a sharp eye for a good deal, and this week announced the signing of a new partner for its Reebok eyewear lines. Authentic, one of the world's largest licensing companies, and owner of dozens of top global brands, including Reebok, has signed an agreement with RobSol Indústria Óptica (RobSol) for … [Read more...] about RobSol Indústria Optica Named as Reebok Eyewear Partner in Brazil
Jazwares Cares Teams Up with Charity Navigator and Feed the Children
By Allison Watkinson TLL Reporter Jazwares Cares has launched a philanthropic partnership with Charity Navigator and Feed the Children to donate toys to families experiencing hardship. “Holiday giving has a ripple effect. It reminds us that generosity can be both deeply personal and profoundly collective,” said Charity Navigator CEO, Michael Thatcher. “Through this … [Read more...] about Jazwares Cares Teams Up with Charity Navigator and Feed the Children