By Allison Watkinson TLL Reporter AEO has partnered with Tru Kolors by Travis Kelce to release a collaborative apparel collection for its American Eagle brand. “American Eagle and Travis Kelce were destined to collaborate," said AEO president, Jennifer Foyle. “An iconic brand teaming up with one of the greatest athletes of our generation—that’s what I call a … [Read more...] about AEO and Tru Kolors by Travis Kelce Debut Licensed Fashion
Open Content
LEGO and WBDGCP Launch Willy Wonka Build Set
By Allison Watkinson TLL Reporter The LEGO Group and WBDGCP have announced a licensed build set featuring Willy Wonka & the Chocolate Factory. Based on the 1971 film, the set includes nine officially licensed mini-figure characters from Willy Wonka & the Chocolate Factory. The featured characters include Charlie Bucket, Grandpa Joe, Augustus Gloop, Mike … [Read more...] about LEGO and WBDGCP Launch Willy Wonka Build Set
Rocket Licensing Appointed as SuperThings UK Agent
By Allison Watkinson TLL Reporter Rocket Licensing has been appointed to manage SuperThings licensing program across the UK and Ireland by the brand's owner, Magicbox. SuperThings is a toy brand that currently includes more than 80 collectible character toys at a variety of price points. Since Magicbox first launched the brand in 2018, it has expanded its reach with … [Read more...] about Rocket Licensing Appointed as SuperThings UK Agent
Stetson and CLC Create Collegiate Headwear
By Allison Watkinson TLL Reporter Stetson and L2 Brands have partnered with CLC to introduce a licensed, western-inspired headwear collection for seven university brands in the US. The institutions included in the collection are the Texas A&M University, the University of Texas, University of Oklahoma, Texas Christian University, Stetson University and Oklahoma State … [Read more...] about Stetson and CLC Create Collegiate Headwear
Konami Cross Media NY and Nike Create Yu-Gi-Oh! Collection
By Allison Watkinson TLL Reporter Konami Cross Media NY has partnered with Nike to create a new selection of Yu-Gi-Oh! inspired footwear and apparel. The collection includes a replica of the NIKE Air Max 95 QS YGO shoe seen in Kazuki Takahashi's Yu-Gi-Oh!. It also features a line of complementary apparel that includes design inspiration from both … [Read more...] about Konami Cross Media NY and Nike Create Yu-Gi-Oh! Collection
The Week in Licensing: Deals You May Have Missed
Compiled by TLL Staff BARK and Dunkin Celebrate National Dog Day with Toys for Children in NeedDog toy company BARK and Dunkin are teaming up once again to celebrate National Dog Day, bringing back their popular co-branded dog toy collection while raising funds for children in need. The collection, available through Dunkin stores and online, features plush toys inspired by … [Read more...] about The Week in Licensing: Deals You May Have Missed
Caitlin Clark Gets Her Own Logo in Expanded Nike Partnership
By Gary Symons TLL Editor in Chief Nike Basketball is giving Caitlin Clark her own mark on the game ... literally. The brand announced August 28 that Clark, one of the most watched and influential players in basketball, is officially joining Nike’s signature athlete roster, complete with her own logo. The move expands Clark’s partnership with Nike, which began in … [Read more...] about Caitlin Clark Gets Her Own Logo in Expanded Nike Partnership
Gemmy Industries and WGDGCP Pair Up for Corpse Bride Décor
By Allison Watkinson TLL Reporter Gemmy Industries and WBDGCP are launching a licensed Halloween décor collection for the 20th anniversary of the Corpse Bride film. Available exclusively at Lowe's, the licensed collection offers several decorative items that can be added to themed Halloween displays. The full collection includes an animated musical cloche, a wall … [Read more...] about Gemmy Industries and WGDGCP Pair Up for Corpse Bride Décor
Panini America Launches First-Ever Ohio State Trading Card Box Set
TLL Staff Panini America is rolling out its first Ohio State University trading card box set, expanding its line of school-focused collectibles with nearly 250 cards featuring past and present Buckeye athletes. The set spans multiple programs, including football, men’s and women’s basketball, women’s volleyball and women’s lacrosse. It will be sold at retailers, hobby shops, … [Read more...] about Panini America Launches First-Ever Ohio State Trading Card Box Set
Peanuts Renews Charitable Partnership with American Red Cross
By Allison Watkinson TLL Reporter Peanuts Worldwide and the American Red Cross have relaunched their collaborative partnership to gift limited-edition t-shirts to blood donors. In honor of Peanuts 75th anniversary, volunteers who donate blood to the Red Cross will once again receive an exclusive co-branded mystery bag. Running from August 29 to September 21, the … [Read more...] about Peanuts Renews Charitable Partnership with American Red Cross