By Allison Watkinson TLL Reporter Point Reyes Farmstead has partnered with Golden State Cider for a collaborative retail campaign called Ciders & Sliders. The Ciders & Sliders campaign includes a wide variety of activations like in-store retail promotions, live experiences, digital content, sweepstakes, chef-created recipes and more. Taking place throughout … [Read more...] about Point Reyes and Golden State Cider Launch Cheesy Retail Campaign
Articles
Authentic and Gardiners Bring Sperry to the UK and Ireland
By Allison Watkinson TLL Reporter Authentic Brands Group has partnered with Gardiner Bros (Gardiners) to relaunch the Sperry footwear brand across the UK and Ireland. Per the terms of the licensing agreement, Gardiners has been named the official distribution partner for Sperry's products throughout the two regions. This includes the brand's flagship range of … [Read more...] about Authentic and Gardiners Bring Sperry to the UK and Ireland
BBC Earth and Minecraft Education Launch Dinosaur-Themed Learning Adventure
By Gary Symons TLL Editor in Chief BBC Earth and Minecraft Education are digging into a new interactive classroom experience called Building With Dinosaurs. The global educational initiative lets students step into the muddy boots of paleontologists and bring prehistoric creatures to life in true Minecraft style: block by block. The launch coincides with the 2025 return of … [Read more...] about BBC Earth and Minecraft Education Launch Dinosaur-Themed Learning Adventure
Canada Soccer Aims to Score Big With Brevettar Partnership
TLL Staff Canada Soccer is kicking off a new chapter in its brand development, announcing a multi-year partnership with sports licensing agency Brevettar. Under the agreement, Brevettar will serve as the Canada Soccer Association’s exclusive worldwide licensing agent, tasked with expanding merchandise offerings and deepening fan engagement on and off the pitch. The deal … [Read more...] about Canada Soccer Aims to Score Big With Brevettar Partnership
WildBrain CPLG Expands Hasbro Licensing Partnership to France
By Gary Symons TLL Editor in Chief WildBrain CPLG has expanded its long-standing licensing partnership with Hasbro to include representation in France, the companies announced today. The agreement covers Hasbro’s wide portfolio of entertainment and toy brands, including Peppa Pig, My Little Pony, Transformers, Nerf, Play-Doh, Dungeons & Dragons, Magic: The Gathering, and … [Read more...] about WildBrain CPLG Expands Hasbro Licensing Partnership to France
Cottage Door Press Expands Into Toy Market With Launch of Luna StoryTime Projector
TLL Staff Cottage Door Press, a children’s book publisher celebrating its 10th anniversary in 2025, has announced the launch of the Luna StoryTime Projector, a new 3-in-1 device designed to make storytime more immersive and screen-free. This marks the company’s first official move into the toy category. Luna combines a projector, audio and music player, and night light in … [Read more...] about Cottage Door Press Expands Into Toy Market With Launch of Luna StoryTime Projector
IPX Appoints Big Picture Licensing To Manage BT21
By Allison Watkinson TLL Reporter IPX has appointed Big Picture Licensing to represent its BT21 character brand in the UK, Eire and EMEA markets. As the official representative of the global character IP, Big Picture Licensing will be responsible for finding and securing new licensing partnerships for BT21. The BT21 licensing program will be seeking new licensees across … [Read more...] about IPX Appoints Big Picture Licensing To Manage BT21
Selfridges Celebrates Black Sabbath with In-Store Experience
By Allison Watkinson TLL Reporter Selfridges has partnered with Black Sabbath and Bravado for a licensed fan experience inspired by the band's final UK show. Designed to celebrate Black Sabbath's upcoming Birmingham show, Back To The Beginning, the immersive fan experience will offer merchandise, live mural artwork, themed decorations, photo opportunities and more. Open … [Read more...] about Selfridges Celebrates Black Sabbath with In-Store Experience
The WNBA Launches Licensed Collection with Pottery Barn Teen
By Allison Watkinson TLL Reporter The WNBA and Pottery Barn Teen have partnered to release a licensed home collection inspired by its professional basketball teams. Designed to cater to young basketball fans, the collection incorporates all 13 of the WNBA's team logos across bedding, backpacks and decorative room accessories. The Pottery Barn Teen products were created in … [Read more...] about The WNBA Launches Licensed Collection with Pottery Barn Teen
Sarah J. Maas Appoints IMG Licensing to Represent her Fantasy Novel Portfolio
By Allison Watkinson TLL Reporter Sarah J. Maas has named IMG Licensing as the exclusive consumer products representative for her fantasy novel franchises. Under the terms of the multi-year deal, IMG Licensing will develop and manage a comprehensive licensing program that spans the author's entire fictional universe. This includes popular romantic fantasy book … [Read more...] about Sarah J. Maas Appoints IMG Licensing to Represent her Fantasy Novel Portfolio