By Gary Symons TLL Editor in Chief Licensing software company Octane5 has just released a major update to BrandComply, adding an industry-specific Customer Relations Management system (CRM) named Deal. Octane5 president Mike Dunn said the idea for Deal was inspired by customers, who found solutions like Salesforce didn’t meet their specific needs. “That development … [Read more...] about Octane5 Builds Licensing Specific CRM Into BrandComply
Open Content
Crowdsourcing Authenticity: Octane5 Says Future of Brand Protection Lies with Consumers
By Gary Symons TLL Editor in Chief Counterfeit goods have always been the dark underbelly of the licensing industry. From fake Disney merchandise to knockoff handbags and collectible toys, illicit products drain billions from legitimate companies while eroding consumer trust. The challenge has grown more complex in recent years as counterfeiters leverage global … [Read more...] about Crowdsourcing Authenticity: Octane5 Says Future of Brand Protection Lies with Consumers
Fred Rogers Productions, RWS Global Partner to Launch Daniel Tiger Zoo Exhibit
TLL Staff Daniel Tiger is going to the zoo, quite literally, thanks to a partnership between brand owner Fred Rogers Productions and location-based entertainment specialist RWS Global. Fred Rogers Productions and RWS Global say their partnership to bring PBS KIDS’ Daniel Tiger’s Neighborhood to zoos nationwide will begin with an exhibit at the Bronx Zoo in the summer of … [Read more...] about Fred Rogers Productions, RWS Global Partner to Launch Daniel Tiger Zoo Exhibit
Walmart Releases Its Top Toy List for the Holidays
By Gary Symons TLL Editor in Chief The holiday season is coming, bringing with it the inevitable anxiety over finding just the right toy for your kids, and for licensing professionals, figuring out the hot toy trends for the coming year. One traditional source of intel is the annual Top Toys List from Walmart, which was just released for 2025. Walmart has just unveiled … [Read more...] about Walmart Releases Its Top Toy List for the Holidays
Peanuts Marks 75th Anniversary With Global Wave of Partnerships and Experiences
By Gary Symons TLL Editor in Chief Peanuts is celebrating its 75th anniversary by rolling out a wide range of collaborations, products, and live experiences designed to engage fans across generations. The milestone year is being celebrated with new licensing partnerships brokered by WildBrain CPLG, which represents the brand across Europe, the Middle East, Africa, India, and … [Read more...] about Peanuts Marks 75th Anniversary With Global Wave of Partnerships and Experiences
Licensing Deals and News You May Have Missed
The Witcher Eyewear Collection: Fantasy Meets Function with CD PROJEKT RED and GUNNAR CD PROJEKT RED and GUNNAR Optiks have launched an officially licensed eyewear collection inspired by The Witcher video game universe, blending character lore with eye protection, the companies announced. PR Newswire The Witcher × GUNNAR collection debuts with two styles: White Wolf, drawing … [Read more...] about Licensing Deals and News You May Have Missed
Mattel Partners With Cottage Door Press For Luna StoryTime Projector Content
TLL Staff Mattel Inc. has announced a licensing agreement with Cottage Door Press to expand the content library for Luna StoryTime Projector. The projector is a 3-in-1 screen-free storytelling device designed to encourage early literacy through immersive play. The deal with Cottage Door will bring some of Mattel’s most popular brands—including Barbie, Hot Wheels, Thomas & … [Read more...] about Mattel Partners With Cottage Door Press For Luna StoryTime Projector Content
Santoki to Launch LEGO Clock Collection in 2026
By Gary Symons Editor in Chief Santoki will preview a new line of timepieces inspired by LEGO building bricks at the LA Fall Preview before launching in the second quarter of 2026. Santoki is the exclusive U.S. distributor of officially licensed LEGO lifestyle products. The company says the LEGO Clock Collection is designed to merge the creativity of LEGO play with everyday … [Read more...] about Santoki to Launch LEGO Clock Collection in 2026
Pelham Leather Goods Partners With London Zoo on ‘Wild’ Collection
TLL Staff Pelham Leather Goods Ltd. has announced a new brand collaboration with London Zoo, unveiling a Spring/Summer 2026 collection that blends fashion with conservation. The partnership marks the first time Pelham, known for its luxury luggage and accessories, has teamed with the Zoological Society of London (ZSL), the global conservation charity that operates London … [Read more...] about Pelham Leather Goods Partners With London Zoo on ‘Wild’ Collection
Paramount Skydance Bidding for Warner Bros. Discovery Takeover
By Gary Symons TLL Editor in Chief Earthshaking news for the entertainment and licensing industries, as Paramount Skydance is preparing a potential bid to acquire Warner Bros Discovery, Reuters reported Thursday, citing a source familiar with the bid. The move could unite two of Hollywood’s largest and most successful studios, and reshape the global entertainment industry. … [Read more...] about Paramount Skydance Bidding for Warner Bros. Discovery Takeover