By Allison Watkinson TLL Reporter Puma, Cloudco and Sesame Workshop have launched a collaborative fashion collection that features licensed characters from Care Bears and Sesame Street. Officially launched on November 28, the licensed collection features character combinations like Elmo with Cheer Bear, Cookie Monster with Share Bear and Oscar the Grouch with Grumpy … [Read more...] about Puma Launches Care Bears and Sesame Street Fashion
Open Content
Toast It or Roast It? Original Donut Shop’s Pop-Tart Flavored Coffee
TLL Staff The Original Donut Shop has announced its latest flavor innovation, a Pop-Tarts Brown Sugar Cinnamon flavored K-Cup pod. The new signature flavor is perfect for those who can't face the day without a good cup of coffee and their favorite Pop-Tart. Now you get all that morning goodness in your cup, bursting with notes of brown sugar sweetness, cinnamon flavor and … [Read more...] about Toast It or Roast It? Original Donut Shop’s Pop-Tart Flavored Coffee
Marquee Brands Off On The Right Foot With Stance Acquisition
Gary Symons TLL Editor in Chief The global brand accelerator Marquee Brands has just acquired Stance, the innovative lifestyle and performance sock brand. Stance now joins Marquee Brands’ powerful portfolio of top brands, which includes Martha Stewart, Laura Ashley, Sur La Table, BCBG, Ben Sherman, Body Glove and Dakine. Stance is a relatively young company that was … [Read more...] about Marquee Brands Off On The Right Foot With Stance Acquisition
Scooters Coffee and WBDGCP Debut Elf Holiday Collaboration
By Allison Watkinson TLL Reporter Scooters Coffee has partnered with WBDGCP for a licensed holiday menu and merch collection inspired by New Line Cinema’s film Elf. Beginning November 1, Scooter’s Coffee will offer a selection of seasonal drinks, food and merchandise based on licensed characters and scenes from the movie. Each drink comes served in a cup with designs … [Read more...] about Scooters Coffee and WBDGCP Debut Elf Holiday Collaboration
Dole and Minecraft Team Up for Fruity Marketing Campaign
By Allison Watkinson TLL Reporter The Dole Food Company and Minecraft have launched a collaborative marketing campaign called Make the World a Healthier Place. The co-branded marketing campaign offers a range of Minecraft-inspired activations through in-store displays, social media and a dedicated page located on Dole's company website. “This partnership with Minecraft … [Read more...] about Dole and Minecraft Team Up for Fruity Marketing Campaign
Johnny Cash Sues Coca Cola Under the ‘Elvis Act’
Image: Johnny Cash in a 1979 publicity photo for the CBS Television program The Johnny Cash Spring Special. Image credit: CBS Television. By Gary Symons TLL Editor in Chief The estate of legendary singer Johnny Cash is suing top global brand Coca-Cola under a law named for another legendary singer, Elvis Presley. The Cash estate brought the suit under Tennessee's … [Read more...] about Johnny Cash Sues Coca Cola Under the ‘Elvis Act’
OAK9 Debuts Stomp! Stomp! Rhinos! Youtube Channel with Full-Length Episode
By Allison Watkinson TLL Reporter Oak9 Entertainment has announced the debut of a Stomp! Stomp! Rhinos! Youtube channel alongside the global premiere of the preschool series. Designed to drive audience engagement worldwide, the full-length episode premiere of Stomp! Stomp! Rhinos! will be available through its dedicated Youtube channel. In addition, the channel will release … [Read more...] about OAK9 Debuts Stomp! Stomp! Rhinos! Youtube Channel with Full-Length Episode
Westinghouse Names JRL Group as its Licensing Representative
By Allison Watkinson TLL Reporter The Westinghouse electricity and home appliance brand has named JRL Group as its exclusive brand licensing agency. “We are honored to be entrusted with the stewardship of such an iconic brand,” said JRL Group president, Andrew Lieb “Westinghouse represents a rare combination of heritage and relevance. Our goal is to translate that equity … [Read more...] about Westinghouse Names JRL Group as its Licensing Representative
Renaissance Licensing to Represent the Rights of Late Actor Paul Newman
By Allison Watkinson TLL Reporter Renaissance Licensing has been appointed to represent the name, image and likeness rights of the late actor and philanthropist Paul Newman. Paul Newman is an acclaimed actor who is known worldwide for his Oscar-winning film performances, his accomplishments as a race car driver and his philanthropic work. The actor's charitable endeavours … [Read more...] about Renaissance Licensing to Represent the Rights of Late Actor Paul Newman
Fire Brands and Perfetti Van Melle Launch Airheads Soda
By Allison Watkinson TLL Reporter Perfetti Van Melle and Fire Brands have teamed up to develop and distribute a line of licensed soda based on Airheads candy. The new Airheads beverage collection includes four varieties inspired by the bright colors and fruity taffy flavors of the confectionary brand. The flavors featured in the collection are strawberry, blue raspberry, … [Read more...] about Fire Brands and Perfetti Van Melle Launch Airheads Soda